On March 1 1, the main company of Yipin Xian, Chongqing Poinsettia Technology Co., Ltd., completed the B round of financing, and the investor was Tencent Industry Win Fund.

The business information of Yipin Fresh has been changed, and Tencent Technology (Shenzhen) Co., Ltd. and Tencent Mobile Co., Ltd. have been added to the list of shareholders. Tencent's shareholding ratio in Yipin Xian may be between 10%-20%.

Some experts believe that the important reason for the cooperation between Yipin Xian and Tencent is that Yipin Xian provides better tools through the digitalization of stores, so that Yipin Xian and stores can meet the needs of individual communities more accurately and realize accurate and rich choices; It also allows Yipin to better manage stores, tap demand and control losses.

At the same time, through Tencent's digital capability, technical foundation and online traffic disk, the cooperation between the two parties may also be helpful to Yipin's site selection, chain replication, home and community business. It can make Yipin rarely find a young user group with more commercial value.

The strategic cooperation between Tencent and Yipin Fresh also announced Tencent's entry into the community fresh track; In addition to fresh products, Tencent has invested in many fresh enterprises earlier, such as Daily Fresh and Yonghui.

Alibaba Jack Ma first put forward the concept of "new retail" at the Yun Qi conference in June 20 16. In the same year, the State Council issued the Opinions on Promoting the Innovation and Transformation of Physical Retail, emphasizing the need to accelerate the structural adjustment of physical retail enterprises, promote the online and offline integration of retail enterprises, and continuously improve the supply capacity and efficiency of goods and services.

The new retail in 20 16 is still at the conceptual level, which is passed down by word of mouth or discussed by everyone, while 20 17 is the first year of new retail practice. This year, both giants and upstarts are racing around.

20 18 is a year of rapid expansion and shuffling iteration of new retail. Some players constantly expand their boundaries, and some players are eliminated. Everyone's cognition of the new retail market tends to be more rational and mature.

As the two giants in the Internet world, the competition between Ali and Tencent has always been there; In the layout of new retail, the two giants followed closely, and officially launched the battle for new offline retail.

For example, Ali proposed to build a "new retail city" and turn Box Horse Fresh Life into an offline experience store with a new retail benchmark. More than 100 stores have been laid out in 16 city, and it is planned to realize the layout of 2000 stores in the next few years.

Tencent first became the largest shareholder in JD.COM, and then invested heavily in Yonghui, taking JD.COM and Yonghui as two thugs in the new retail layout.

July 20 13, Jiang Jianfei founded Yipin Fresh Food in Hefei, Anhui.

Taking the community fresh discount store and the "vegetable market" at home as the brand positioning, focusing on low price and freshness, and building a single community business platform is actually to replace the original vegetable market.

At the store end, Yipin Fresh Store is mainly a community store of about 400-800 square meters, and there are smaller stores of several tens of square meters. The goal of Yipin Fresh Food Store is "vegetable market", facing "the person in charge of the family table". Its products can meet 80% of consumers' daily commodity demand, supplemented by the online shopping platform of "Yipin Jia" and marketing means such as spike and group fight, and develop online and offline business, starting from Hefei.

At present, the formats of Yipin Fresh include community fresh discount stores, community fresh O2O, light catering, commerce, seafood wholesale platforms, poultry breeding bases and so on.

Jiang Jianfei repeatedly said in public, "We have a rule: within three months, shops must make money, and those that don't make money will be closed. Now we don't have a store because we all make money. "

At the end of 20 17, there were only more than 60 stores, and by the end of 20 18, the number had become about 400. Behind this figure is Jiang Jianfei and his friends' understanding of business and their judgment on the development path, and this figure is also confirming the correctness and feasibility of this understanding and judgment.

Yipin raw & fresh food

In addition to the B round of financing, according to Ai Pujun, in August 20 18, Yipin Xian announced that it had won the A round of financing and was invested by today's capital.

Fresh legend

Fresh Legend 20 17 1 received a round investment of 200 million yuan from Sequoia Capital and Hongzhang Capital.

On 2018 10 June10, the fresh legend of the local community fresh supermarket chain in Hefei not only welcomed the100th store, but also announced the completion of the 300mb round of financing, with a valuation of more than 3 billion yuan. This round was led by IDG, followed by Sequoia Capital, Black Ant Capital, Kaiheng Capital and Star Oak Bay Capital.

Delobo

2065438+On August 20, 2008, Hefei community fresh e-commerce company "Dailuobo" announced that it had obtained the angel round financing of 10 million dollars. This round of financing will be mainly used to increase franchisees' income, improve user experience, improve supply chain efficiency, build a China version of Costco, and send happiness to more users.

Across the country, fresh brands continue to obtain financing and seek new opportunities, such as;

Recently, the original life announced the completion of $65,438+0.10.7 billion in C and C+ financing. The financing was jointly invested by Zhongcheng Alliance, Shanghai Du Nan, Li Xinzhong Capital and Jiuyang Co., Ltd., followed by CDH Capital and Fuhou Capital.

"Life number 1" recently completed tens of millions of rounds of financing of B 1. This round was led by Ganfeng Capital, followed by Hongdao Capital and Heli Capital.

……

In the future, the "giant+vertical" model will be more common, because although giants such as Baidu, JD.COM, Ali and Tencent have abundant funds, they don't have much experience and technology in the operation of fresh e-commerce, and vertical fresh e-commerce has accumulated to a certain extent, so this cooperation model can form complementary advantages.