Entrepreneurship is successful regardless of industry, as long as it is well managed. Do you know the entrepreneurial story about curtains? The following is what I prepared for you, I hope you like it!

Tisch

Seven years ago, Shen Guoqiang came to Wuhan alone and had no friends. This farmer in Haining, Zhejiang Province is facing a brand-new market. Many fellow villagers have returned here, and a large number of curtains shipped from their hometown cannot be sold. "Generally, goods with a price of 6.5438+10,000 yuan can only be sold for 20,000 to 30,000 yuan." The villagers advised him not to go to Wuhan again.

However, Shen Guoqiang "knows that there are tigers in the mountains, and he prefers to travel in the mountains". He believes that the Wuhan market has great potential and obvious advantages: "The rent is relatively low and the logistics is very developed." 200 1, 10, Shen Guoqiang's first curtain shop in Wuhan opened in Dover Road, Hankou.

However, things are far from as smooth as he imagined. At the end of 200 1 year, Shen Guoqiang lost hundreds of thousands instead of making money; It was the same in 2002. In the first half of 2003, the business situation remained unchanged.

Failure is the mother of success. Shen Guoqiang is not only a persistent person, but also a person who is good at summing up experiences and lessons. He made serious research and communicated with customers many times. Finally, he found the reason. It turns out that the color of the curtains is wrong: unlike northerners who like strong colors and pure European style, Wu * * * prefers thin and modern curtains. After the purchase was adjusted accordingly, the sales volume improved obviously. In the second half of 2003, he moved the shop to the curtain world of Jianghan Building. This move brought him a turning point and began to turn losses into profits at the end of the year.

Yesterday, the reporter saw in his exhibition hall that several customers were buying curtains. "We are old customers here!" They say that Shen Guoqiang is honest in management and reasonable in price, so they often come to wholesale. "In fact, there are debts or frauds every year." Shen Guoqiang told reporters that although he was cheated, he never passed on the loss to the customers. In the past seven years, he has developed nearly 500 big customers. Business partners spread all over central China, becoming famous wholesalers in curtain industry. Today, he has opened four chain stores with an annual turnover of nearly 10 million yuan.

extreme

Xiao Wenhua, chairman of China Group, besides dealing with company affairs, his favorite thing to do is reading newspapers. For him, the newspaper sometimes hides Jinshan Yinshan. Guo Huan from the planning department of Wenhua Group said that in addition to collecting newspapers and magazines, she also collects and prints nearly 30 pages of online information for Xiao Wenhua every week. Even so, Xiao Wenhua will find some new information for her to understand first. "Mr. Xiao always said that he should always keep abreast of the latest information in the industry. If you want to walk in front of others, you must learn from the advantages of others and learn from others. "

Discover huge business opportunities from information

1In June, 1987, Wuhan Foreign Economic and Trade Commission established a development company in Zhuhai, and Xiao Wenhua was appointed as the general manager of the company. In Zhuhai, through careful observation of the market, he finally made his first bucket of gold in the plastic flower business. After that, he continued to look for business opportunities in Zhuhai. By chance, he made a new discovery in the newspaper.

At that time, Yangcheng Evening News reported the story that a state-owned unit under Guangzhou Craft Firm quickly turned losses into profits after it was transformed into a "fabric curtain shop". A sentence in the article made Xiao Wenhua's heart beat faster. The area of this store does not exceed 150 square meters, but the monthly profit exceeds 1.5 million yuan. Why are magic curtains so expensive? That night, Xiao Wenhua took the newspaper and rushed to Guangzhou by train to look for this store. The business in the store is really hot, and there are many customers inside and outside the store. The curtains here are unprecedented for Xiao Wenhua. It is completely different from the old-fashioned curtains that I remember "a piece of cotton cloth is hung with iron wire". The metal wire is converted into a special track and hook, and the printed brocade and satin are pleated and sold together with the belt. In the corner of the shopping mall, Xiao Wenhua quietly found a master in his 50 s to understand the situation. "What you see is only retail, and we can also undertake projects." Can this new industry be introduced into Wuhan? In the evening, Xiao Wenhua and his wife took gifts and made a special trip to the host's house for consultation. In an old house on Renmin South Road, Xiao Wenhua learned many ways to make new curtains. According to the teacher's instructions, Xiao Wenhua found a curtain factory named "New Red Leaves" in Zhuhai. Xiao Wenhua was warmly received by a deputy general manager in the factory, who explained all aspects of curtain management to him without reservation.

Dare to open a shop and become a "curtain king"

1 August 9901day, Xiao Wenhua's curtain shop opened in Lanling Road, Hankou. The rent for a 50-square-meter storefront is as high as 5,000 yuan. In the face of a friend's question, Xiao Wenhua replied: "There is no formal curtain shop in Wuhan now, but there will be one in the future. I will open this curtain shop. "

Xiao Wenhua's courage did not disappoint him. After three days of opening, the new curtains make people shine. Xiao Wenhua specially invited Master Guangzhou to the store for guidance. "There must be repeat customers, and customers can't leave any regrets." Wenhua curtain from the selection of cloth to the production, dare not have the slightest carelessness. Since then, some martial artists have gradually formed an impression. When they see the word "Wenhua", they think of warm and beautiful new curtains.

Near New Year's Day and Spring Festival, a truckload of cloth arrived in Wuhan from Hangzhou and Zhuhai, and the workers in the production workshop worked overtime overnight. Especially before the Lunar New Year, some customers waited in the store to hang new curtains for the New Year. Often before the cloth is put on the cabinet, customers rush up and hold, "This is mine, this is mine."

Less than three months after the curtain shop opened, Xiao Wenhua quickly rented a shoe store of nearly 500 square meters opposite. Later, branches were opened in the water tower, Jiefang Road and Nanjing Road, and Wenhua Curtains became famous in Jiangcheng. Xiao Wenhua became a well-deserved "curtain king" in Wuhan.

Go out and develop big industries.

"The better the business in Wuhan, the more I want to go out and develop. After all, this is a labor-intensive industry. If you don't develop yourself, you will leave an opportunity to be surpassed by your opponent. " At the moment, another report caught Xiao Wenhua's attention. The report tells the story of a Chinese-American jewelry merchant who successfully went to the United States. The jeweler opened a jewelry store in a small town at the beginning of his business. Although his business is very colorful, even the best business will have a market capacity of tens of thousands of people, and it is difficult to do business. Later, when choosing a vast venue, the jeweler listened to his friend's suggestion and chose new york as the venue, thus radiating the whole country and even a broader market. As a result, the businesswoman finally became a famous jeweler in the world. After analyzing the comprehensive conditions of Beijing, Shanghai and Shenzhen, Xiao Wenhua came to the conclusion that to occupy the China market, we must first seize the beaches in Shanghai.

1995, Wenhua Shen Curtain Co., Ltd. was established in Shanghai. Because there was no curtain cloth shop in the local area at that time, and because of the solid materials and good workmanship, Wenhua curtains quickly attracted the attention of some designers and engineers. "Foreigners who want to establish themselves in Shanghai must ensure the best quality." Xiao Wenhua said.

1999 Bidding for Shanghai International Conference Center. When competing with more than 30 companies at home and abroad, Wenhua put forward the lowest price and best quality design scheme. After undertaking this project, Wenhua successfully completed a whole set of interior decoration including decoration, curtains and sofa. That year, the "99 Fortune Global Forum Shanghai" was held in the Convention Center. As a product provider, Wenhua brand quickly became a high-end market. Since then, customers such as Shanghai International News Center, Shanghai Hongqiao Hotel, Galaxy Hotel and Oriental Pearl TV Tower have come to negotiate with Wenhua about interior decoration projects. With the help of the word-of-mouth brought by these projects, Wenhua has since advanced into Beijing and has also operated well.

Today, Wenhua Group has hundreds of chain stores in China, covering Beijing, Shanghai, Guangzhou, Wuhan and other cities, with 8 wholly-owned subsidiaries, covering all aspects of home decoration industry such as home fabric design and production, sofa manufacturing, furniture manufacturing, curtain production and sales.

"Now that the business has covered the whole country, we must keep an eye on overseas," Xiao Wenhua said. "In order to connect with the international market, we will open a store in Paris next year, and related matters are under negotiation."

Xiao Wenhua, who was born in the military, is resolute in his work. Working seven days a week and more than ten hours a day is simply "superman" for people over 60. In Xiao Wenhua's career planning, he will have to work in Wenhua Group for seven years before he can retire to the second line and formally retire when he meets a suitable successor. Xiao Wenhua has repeatedly stressed that in the past seven years, he will strive to accomplish two things: training a group of new people and building a corporate culture.

Entrepreneurial secret

Entrepreneurship has different meanings for everyone, and everyone's dreams are different. In order to realize their dreams, they want to start a business, but only if they have a good attitude and rational entrepreneurial ideas. Nowadays, starting a business is a dead end, so many entrepreneurs are reminded to see the reality clearly and not to start a business blindly.

For an unexpected event some time ago, Aring Zhang, CEO of Chunyu Doctor, a medical platform, died of a sudden myocardial infarction, which shocked many people. The death of the entrepreneur is one of the phenomena of the dead corner of entrepreneurship;

Not long ago, Beijing, Shanghai, Shenzhen and other first-tier cities published the draft of the "Administrative Measures for Online Car Rental Services". As reported in the market before, the detailed rules can be said to be quite strict. The most representative thing is that online car rental is linked to household registration, that is, you need Shanghai citizenship to operate online car rental in Shanghai and Beijing citizenship in Beijing. In addition, in addition to the local number plate, there are requirements such as wheelbase and emission standards. The Beijing rules even require the owner to agree that the nature of the vehicle is registered as "booking a taxi" and the driver's license must be obtained in Beijing. When the detailed rules came out, public opinion was boiling. In the sharing economy, the qualifications of the sharers are greatly reduced, which is the second phenomenon of entrepreneurial dead angle;

In addition, the decline in user activity is almost a problem that all apps have to face. Weibo activity once dropped by 40%; The opening rate of WeChat official account has dropped from 8% to 5%; Even the smash hit game Pokémon Go has recently experienced a decline in popularity. According to Apptopia's data, Pokémon Go shows a rapid decline in the number of downloads, activity and time spent by players on the game. Many app download rankings in the Apple and Android markets have not changed structurally. The continuous decline of user activity seems to be a problem that has to be faced in this "internet plus" era, which is the third phenomenon of entrepreneurial dead angle;

High housing prices and commercial real estate rents took about five years to push back most of the formats of department stores, and most of them were just restaurants and children's playgrounds. Now even the catering industry can't survive, and the tide of bankruptcy occurs frequently on 20 16. On September 2 1 day, He Chang, the founder of Huang Taiji, confirmed that half of the large factory stores were closed, with an average of more than 500 square meters each. Both old and new formats can't escape the pressure of rent. In fact, there is no need to discuss whether young people buy a house or start a business, because in either case, they have to work for the house. This is the fourth phenomenon of entrepreneurial dead angle.

The natural and man-made disasters of starting a business are inevitable. It's heartbreaking Marxist philosophy says that all new things advance in twists and turns. This sentence now looks more like a comfort word of the times.

Today, when the sharing economy is generally accepted by society, it is difficult to understand the strictness of local laws and regulations. Xinhua commented that there should be a revised "window" for the details of the online car ride, and this "window" should allow all stakeholders of the online car ride to feel the breeze. Obviously, this version of the rules, at least passengers, drivers and platforms did not feel the breeze blowing. Here, the sharing economy is bound by a spell, and learning from the West has gone through 81 difficulties.

During the period of War of Resistance against Japanese Aggression, the state was in financial difficulties, prices were soaring, and the life of public servants was very difficult and unhappy. Yan Jiagan, then director of the Fujian Provincial Construction Department, once went to a friend's house and saw a strange picture in the living room: one person was sitting in a chair and the other was kneeling in front of him. On closer inspection, both kneeling and sitting are the same person, that is, the friend himself. Yan puzzling, ask a friend. The friend replied, this is called asking for help rather than asking for help. Entrepreneurship is essentially such a process. To be or not to be? It is better to rely on yourself than to seek help from others. This is a tortuous road, and everyone should stick to themselves and make appropriate adjustments.

First, take care of your health. Of all the entrepreneurial experiences and suggestions, only one is correct: health.

Second, the sharing economy has developed to this year, and it has passed the most difficult moment of starting a business. There are Didi, Uber and mobike. There are pigs and Airbnb in short rent who are "hungry" and "going home for dinner", but there are still differences in acceptance from temples to rivers and lakes. If this division is not bridged, it will lead to greater conceptual conflicts. Entrepreneurs should have superb wisdom to influence the policy agenda, not a network of contacts, not a magic weapon to get along with politics and business, but something lacking in this generally mediocre era, such as ideological influence and international influence.

Third, although we all know to grasp the pain points of users, the idea of serving users has become the iron law of development and growth. But users are the most changeable group. What entrepreneurs and innovators need to do is to become faster and more than users. This means that entrepreneurship is not only a marathon, but also a marathon that accelerates running. Its pressure and power can be imagined. This must be a difficult adventure, always testing your ability.

Fourth, in the face of rent, there will never be spring flowers, which is also the new normal. Innovating high value-added formats is the main task of the next generation of entrepreneurs.