We used to think that "the fragrance of wine is not afraid of the depth of the alley". As long as it is a restaurant with good taste, there is no reason why business is not booming. But in fact, in modern catering management, taste is only the upper limit of restaurant business growth, not the lower limit. If it's not famous enough, no matter how good it tastes, it won't attract customers. If you want to be famous enough, the first step is to think of an eye-catching, foreign-style and unique name when naming the store.

Common methods of naming private kitchens

Named after a surname

The names of private kitchens have a long history, such as Tan Jiacai, Barbecue Season, Capricorn Plum and Pie Week. The similarities between these stores not only highlight their surnames, but also reflect the specific contents of their operations from their names. For example, although the name of the barbecue season is not clear, we can know that the boss's surname is Ji, which is a restaurant that manages Beijing barbecue. By analogy, that pie week was also a private kitchen opened by the boss surnamed Zhou, selling both pies and porridge. This naming method can make customers see at a glance and analyze the specific content of the business through the store name.

Named after flavor

Some private kitchens not only have surnames and regions, but often the most important thing is to highlight their business contents and specific flavor characteristics as much as possible. For example, the "King of Old Beijing Slag Noodles" serving old Beijing pasta, the "Golden Mountain City Chongqing Hot Pot City" and the "Kutokuhayashi Vegetarian Restaurant" serving authentic Sichuan cuisine, customers will clearly understand that this is a private kitchen dedicated to vegetarianism. Private kitchens named after flavor can not only make customers know their flavor characteristics at a glance, but also save customers time and use meals in a targeted way.

Named after a place name

It is not uncommon for private kitchens to be named after districts, counties or streets of a city. The advantage is to highlight the area and understand the geographical location and orientation of private kitchens, making it easier to find meals. For example, Zhengyangmen Restaurant should generally be around Qianmen Street, and then Di 'anmen Snack Bar and Xinjiekou Hotel should definitely be around the region and Xinjiekou.

However, it is necessary to remind customers that in some places, special circumstances should be considered because of the duplication of place names. Take Beijing for example: "Sanlihe Roast Duck Restaurant". There are at least two places in Beijing, one is called Dongsanlihe in Chongwen District, east of zhushikou, and the other is called Xisanlihe in Xicheng District, which is more than ten kilometers apart. Binhe Road and Shuncheng Street are more than one place in Beijing. In the past, all the city gates (outside the seven gates of Jiuli) were called Binhe Road and Shuncheng Street. In order to facilitate customers to eat, private chefs should tell customers the detailed address and orientation of their stores when naming them.

Recommendation of Unique Names of Private Cuisine

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