The first time I heard about instant rice, I saw it in TV shopping advertisements of local TV stations when I was in middle school. It's almost 10 years now. I hardly see the figure of instant rice in the shop. Think about it carefully, the reason why instant rice doesn't catch fire is probably because of the following reasons:

1. Convenient meals are inconvenient.

Instant rice is heated by exothermic chemical reaction, which generally takes a long time, and sometimes the heating effect is not ideal, such as uneven heating or insufficient temperature.

2. Instant rice is not delicious

The rice on the train has been vomited by everyone for a long time, so do you think the rice in the instant rice is better or worse than that on the train? The dishes in instant rice are generally mushy, mushy and dark, but they don't look very good.

3. Instant rice is not cheap

The price of a bowl of instant rice is 10-20 yuan. In Beijing, roadside shops, a bowl of noodles, an egg fried rice, a pot of rice noodles, and a mixed rice are all about the same price, not to mention other cities. As a travel or emergency food, this price is really not close to the people! The most expensive bowl of instant noodles is 5 yuan, and instant noodles are delicious, so it is not unreasonable that instant rice is not hot.

Restaurants and takeout are everywhere.

After all, instant rice or rice, different from instant noodles, gives people a feeling of dinner, but as a dinner, both the taste of rice and the quality of side dishes make people feel substandard. Eating instant noodles is called making do. If you eat rice, it's better to order takeout or go to a small restaurant outside. The rise of the take-away industry in recent years, needless to say, the sales of instant noodles have also been severely hit. Therefore, it can be predicted that the sales volume of instant rice in China market will not be greatly improved and broken.

Everything is happening, and the mind is melting and casting.