1In August, 1996, Runtai Group established RT Mart Circulation Co., Ltd. 1997, and the first store in RT Mart, Pingzhen Store, opened in Taoyuan County. The original site of the store is the old factory building of Runtai Textile Flat Knitting Factory.
1In April, 1997, RT Mart entered the Chinese mainland market, established Shanghai RT Mart Co., Ltd. and Jinan RT Mart Co., Ltd., and set up discount stores in key cities in East, North and Northeast Chinese mainland.
1997 65438+In February, Treasure Island Shopping Center, a big buyer of two mass market brands under Zhongyang Group, and RT Mart formed a joint procurement center. 1September 1998, RT Mart acquired three Asia-Pacific discount stores under the former Formosa Plastics Group, surpassing Markro for the first time this year. In July of the same year, it opened its first branch in Chinese mainland.
RT Mart's business philosophy:
1. Concept content: "Fresh, cheap, comfortable and convenient".
2. Freshness: fresh fruits, vegetables, aquatic products and other items, as well as bright decorative visual effects, and reliable trends and fashions in the selection of commodities such as daily necessities and clothing.
3. Cheap: With the advantage of global joint procurement of Auchan Group, the variety and quality of products have been greatly improved, and at the same time, money has been saved for customers. 200 1 increase imports and self-operated goods.
4. Comfortable, spacious, bright and modern shopping environment, simple "Feng" shopping route, with the vertical line in the middle of the word "Feng" as the main road, the horizontal line as the commodity division, and the commodity category label is clear. A food street, theme restaurants, boutique counters and shopping streets, as well as a "children's paradise" have been set up to allow customers to enjoy more leisure time after shopping.
5. Convenience: the products can cater to customers with different needs to the greatest extent in terms of variety, price and taste, and realize one-stop purchase of needed items.
Reference to the above content: Baidu Encyclopedia-RT Mart