1, use the word "you and me" more often.
It is best to write an article with a sense of * * * and substitution. The words "you and me" naturally have this ability, which can close the relationship with users. Users will substitute themselves at the moment they see the title and think it is related to themselves;
For example, the title of Mi Meng's article was "Why are you so poor, and you still feel at ease?" ""Am I particularly wrong to lend you money? 》
[If! SupportLists]2, [endif] increase the reader's sense of urgency.
For things that need to be put into action, such as building muscles, losing weight, exercising, learning languages, learning musical instruments, cooking, etc., you can use words such as immediately, immediately, immediately, now, quickly and on the spot. So that the other party can realize the urgency of the matter and can't wait to act immediately.
For example, "If you don't dress like this one second later, you're out!" "The sooner you know the eye shadow, the better it looks."
3. Moderately incredible, arouse readers' curiosity.
Use words like "I didn't expect" and "I didn't expect" to grasp the amazing tone of that difficult mission when writing!
"I didn't buy an oven. I made a beautiful matcha pie."
"Living a luxurious life on the budget of ordering takeout at noon"
"I can't believe it cost nothing to clean the glass."
"1 kind of sweet and sour juice can go with 20 dishes."
4. Stay one step ahead and master the types of opportunities.
The use of words such as "advance", "advance", "foresee", "advance" and "early knowledge" can make readers feel that they have foresight and foresee the trend.
For example, "30 kinds of overlap in autumn and winter, let you foresee in advance", "The most popular windbreaker in spring, wear a belt", "Predict lip gloss this winter" and "a pot of fresh fragrance before boiling".
5. Reduce the threshold type of skill learning.
Everyone has upward ambition and fear of difficulties. Lower the threshold in the title, tell the other party that things are not as difficult as expected, and stimulate readers' desire for learning and knowledge.
For example, "Learn to smell Yangzhou fried rice in 3 minutes" and "Learn to play the guitar in 5 minutes and play a love song for her"
6. Be a close friend of readers
You should always imagine the person sitting opposite you. He is reading your article and listening to you, so he is his confidant. You can sincerely ask all kinds of problems in your life, and talk sincerely about your body shape, hairstyle, facial features, or small house area, low salary and few holidays at home in the form of confidant dialogue.
For example, "only 1000 yuan +3 days off, where can I have fun?" And "it's annoying to think about recipes every day. You just need to collect this one."
7. Small secret types
Words such as "secret" and "insider" can be used to emphasize the rarity of the article.
For example, "Don't tell anyone that the scarf looks good like this", "The real secret of making a beehive with steamed egg soup", "A big secret of meeting parents successfully during the Spring Festival" and "It is said that this hot pot will be addictive. What's the secret? "
8. Types of social identity
The people who use it the most, who believe it the most, who like it the most, and who are the most popular, that is, those who suffer the most from society, think it is the best.
For example, the most trusted milk powder in the world, the top 3 shoes in the world, you should try them on, the beautiful lipstick of Korea Beauty Award No.65438 +0, and the most popular home cooking for children.
9, using the reader's herd mentality.
Using group persuasion, we should mobilize the elements of the group, such as 100% or 99.9% parents, to digitally form a virtual group. For example, "a sweater that 3 million fans love to death", "spicy chicken praised by all Chengdu people on earth", "knickknacks that 100% girls like in the dormitory" and "this kitten, 100 million people cried"
10, how or what kind of question?
This simple sentence pattern will become interesting with a little modification. For example, adding the words "easy", "convenient", "easy", "fast", "easy" and "3 minutes" after "how" can make the title easier, and adding "thorough", "absolute" and "terrible" can enhance the effect. For example, "How to quickly adjust the font size of ppt" and "How to easily make spicy, refreshing and authentic oil sprinkled noodles"
Want to know more about copying, pay attention to Gong Zhonghao: Feng Xiaobai Copying Collection.