China's food culture has a long history and was once praised by Dr. Sun Yat-sen as China's proudest skill in the world. China's food culture can be divided into four levels: first, market culture, represented by home cooking and snacks; Second, the literati culture, represented by "Suiyuan Food List"; Third, merchant culture, represented by the Eighth Construction of Old Beijing; Fourth, the government and court culture, represented by Tan Jiacai and court cuisine. These four levels combine with regional cultural traditions to form a variety of cuisines.
At present, the regionality of China's food market is gradually weakening, which is conducive to the exchange and innovation of food culture, but it affects the continuation of culture. The essence of creating fashion and promoting the further development of China's food culture is to form a fine culture, so that both producers and consumers feel that food is a kind of culture. We often say that the four elements of cooking, namely, raw materials, seasonings, knife work and heat, are only the basic requirements put forward from the producer's point of view. As a kind of cultural consumption, diet is a complete process, and every link in this process needs to be decomposed, and every factor after decomposition should be equal in quality. Cultural connotations should be consistent and related relationships should be coordinated. Therefore, the word 12 was put forward in the following interview, so as to ask Fang Jia for advice.
As we all know, color, fragrance, taste and shape are the basic requirements. But this is far from covering all the contents and enjoyment of food culture. A few years ago, some experts put forward the word and Yang. Zi refers to the taste of food. In fact, the importance of this word is far beyond the understanding of ordinary people. Cool, smooth, tender and crisp are all flavors. There is also a complicated taste requirement that should be studied when serving side dishes. Nutrition refers to the nutrition of food, and its importance is becoming more and more prominent, as evidenced by the market development of medicated diet and various health-preserving recipes.
The seventh word is sound. On the one hand, it refers to the sound of dishes, such as teppanyaki, wok and even boiling water in hot pot. At the same time, it also includes the sounds heard when food is chewed in the mouth, such as crisp and sticky sounds. On the other hand, it refers to the sound of the environment, which should be noisy and which should be quiet, whether the background music is appropriate, the timing and tone of the waitress interrupting, and so on.
The eighth word is the name, and one is the chain operation; Second, the consistency of names, chefs and famous dishes; Third, it is necessary to form a brand banquet, which integrates cultural connotation, standardized operation, standardized service and exquisite packaging. For example, some enterprises have launched a "banquet in the north of the Yangtze River" to form a market image and scale production; Fourth, menu design, emphasizing unique style. Finally, we should be truly combined.
The ninth word is utensils, which are cultural, convenient and distinctive. At present, the surplus and deficiency of these three aspects exist at the same time. Culture is not as good as Japanese food, and convenience and specificity are not as good as western food.
The tenth word is environment, which directly refers to the environment. First, it is clean, second, it is quiet, and third, it is respect. Further refers to the realm, clean and subtle, and the bridge is flowing. "There is a feeling of snow outside at dusk. How about a glass of wine inside?" , is a kind of realm. Colorful, resplendent and magnificent, is also a realm.
The eleventh word is service, which means service. The importance of service is self-evident, but the cultural essence of service is not easy to grasp. Educated service is icing on the cake, but uneducated service is disappointing. In western culture, the highest-ranking waiter is a graceful old waiter, which is inversely proportional to our pursuit of beautiful ladies and dazzling clothes.
The twelfth word is continuation, which means after-sales service or follow-up service. This seems to be a new topic of food management, and actually there are many successful experiences. For example, overseas Chinese restaurants are generally popular to send Geely cakes after meals and take the initiative to pack them; Some enterprises send new year cards to their guests to familiarize themselves with the hobbies of regular customers and so on. It is not only an extension of food management, but also an extension of food culture, creating a friendly friend atmosphere or a warm family atmosphere.
The twelve characters of color, fragrance, taste, shape, taste, nutrition, sound, name, container, environment, service and continuity are not only the comprehensive expression of market demand, but also the comprehensive requirements of catering culture, and also constitute the overall challenge to China's catering industry. The combination of the art of supply and the realm of demand will be a bright prospect of China's food culture.