Current location - Recipe Complete Network - Complete cookbook - Why is Jiuying Mountain Red really cheap?
Why is Jiuying Mountain Red really cheap?
The reasons why this wine is cheap are brand positioning, production cost and market competition.

1, brand positioning: Zhenjiu Yingshanhong is a low-end liquor launched by Guizhou Zhenjiu, and its brand positioning is relatively close to the people, so the price is relatively low.

2. Production cost: Compared with high-end liquor, the brewing process and raw materials of Zhenjiu Yingshanhong are different, and its production cost is relatively low, so the price will be correspondingly lower.

3. Market competition: The competition in liquor market is fierce. In order to compete for market share, brands have adopted different marketing strategies, among which price war is a common strategy. In order to gain more market share, Zhenjiu Yingshanhong adopted a more people-friendly price strategy to attract more consumers.