1, brand positioning: Zhenjiu Yingshanhong is a low-end liquor launched by Guizhou Zhenjiu, and its brand positioning is relatively close to the people, so the price is relatively low.
2. Production cost: Compared with high-end liquor, the brewing process and raw materials of Zhenjiu Yingshanhong are different, and its production cost is relatively low, so the price will be correspondingly lower.
3. Market competition: The competition in liquor market is fierce. In order to compete for market share, brands have adopted different marketing strategies, among which price war is a common strategy. In order to gain more market share, Zhenjiu Yingshanhong adopted a more people-friendly price strategy to attract more consumers.