1. What are the methods for online shop promotion?
1, value-added promotion activities
This kind of promotion is a way to promote the appreciation of goods, and in layman's terms, it is a way to give away a certain service or product.
For example, if you buy an oven, the seller will give you online recipes or some products that will be used when making cakes.
The most typical case is trade-in promotion, which belongs to the way of value-added promotion.
2. Pricing promotion methods
How should sellers and users understand this form of promotion? This is one of the most common promotion methods, and people often encounter this kind of promotion activities in real life. This promotion is to make the goods look more favorable.
For example, people often encounter special promotions in their lives, or full-reduced promotions, all of which belong to this type of promotion. This kind of promotion is to give consumers a more affordable feeling, so that the other party can quickly join the rush to buy.
3. Theme promotion activities
This form of promotion is the most common form of promotion activities in people's lives. For example, holiday-based promotions belong to theme promotions, and store celebrations, Double Eleven activities, Dragon Boat Festival activities and so on all belong to this type of activities.
However, there is a small suggestion here, that is, it is a good thing for shops to do promotional activities. More promotional activities can also bring more traffic and sales to shops.
However, it is not recommended that sellers and user stores do promotional activities every day. Everyone doing activities every day will give consumers a feeling of being worthless.
I have no intention to buy. After all, I am doing activities every day. The results of buying today and buying tomorrow are the same, but in the end I still can't achieve the purpose of doing activities.
4. Alternative promotion methods
How should sellers and users understand this activity? On the other hand, it is rare, which means that the seller's shop will not use this kind of promotion several times a year, and this kind of promotion is only applicable to some special categories.
Second, what is the use of Tmall Taobao promotion activities?
1, which greatly shortens the time for products to enter the market.
If a product wants to open the market quickly, it must quickly accumulate popularity through promotion, and at the same time, it can increase the sales of baby, which is of great help to dispel some consumers' concerns in the future.
2. Stimulate consumers to buy
Because the homogenization of Taobao is becoming more and more serious, buyers can choose multiple stores when choosing a product, so promotion can help you seize some advantages.
It can also strengthen consumers' decision to buy goods in your store. Effectively shorten the consumption cycle of consumers.
3. Increase store sales.
This is the most intuitive effect, if many people do a good job in promotional activities, on the premise of ensuring product quality, cost performance and service.
Then all kinds of compliments followed. After accumulating to a certain amount, it is of great help to the reputation and score of the store.
4. The new products are on the shelves.
For a new product that has just been put on the shelves, in order to increase the click volume of the product and speed up its sales, at this time, we can use the attention of old customers to enhance their loyalty to the store.
5. Festival promotion
In various holidays, you can also carry out some promotional activities, because the traffic during this period is relatively much higher, but you also need to do some activities that are in line with the festive atmosphere.