21. Target keywords are generally used as the title of the homepage of the website.
2. The target keyword is generally a word or phrase consisting of 2-4 words, with most nouns.
3. Target keywords have a certain number of stable search volumes in search engines every day.
4. Users who search for target keywords often have demand for products and services of the website, or are interested in the content of the website.
5. The main content of the website revolves around the target keywords.
31. Target keyword positioning principle: If you can't reach the first three pages of Baidu, don't do it; Avoid if the user's goal is not strong; Avoid the target keywords of industry leading websites.
2. Words with high index and high conversion rate (generally, the higher the index, the more difficult it is to optimize)
3. Website keywords with high search volume and low competition (the search volume should not exceed 3 million)
4. The keywords should not be too extensive,
5. It is best to set 3-5 target keywords for the first-level domain name website on the home page
6. Word count. Try not to bring adjectives such as price, model and density
8. Choose words that are specific to a certain product as far as possible, but the category is not too big, it is difficult to do it, and it will take a long time. It is best to use words in the second and third categories.