Xiao Zhang chose to open a restaurant on the principle of knowing yourself and yourself. 1. One of the principles to follow when choosing a startup project is to take a long-term view. Choosing a startup project is like finding someone to marry. Entrepreneurs have a process of knowing, understanding and infiltrating a specific entrepreneurial project, which is a historical process. This determines that the process of entrepreneurship is a long-term process of mutual integration between people and entrepreneurial projects, and also determines that the choice of entrepreneurial projects must be based on the long-term.

2. Choosing entrepreneurial projects follows the second principle: know yourself and know yourself. Choosing a project requires four words: know yourself and know yourself. The so-called confidant is to clearly examine your own advantages, interests, knowledge accumulation and structure, personality and psychological characteristics. The so-called knowing each other is the understanding of the future development trend of society and the stable, permanent and potential demand.

3. The third principle to be followed in choosing entrepreneurial projects is investigation and research. Since you need to choose, you can't just go through a complete demonstration process. In this process, we should be willing to spend time, calm down and seriously investigate and study.

4. Choosing entrepreneurial projects should follow the fourth principle and have characteristics. The selected project must have its own characteristics, that is, it must have a "root". It is the foundation of project life, the right and the condition of survival. It can be expressed in four sentences: what others don't have; Found by ancestors; Different from people; Powerful. In other words, people should be better than me without me.