The "Le Run" rider launched in the second half of 20 19 should have a deeper meaning. Through the "Le Run Plan", Meituan has greatly improved the management of crowdsourcing riders by the department, but it still maintains crowdsourcing relations and avoids artificial risks. At the same time, it is also dividing crowdsourcing riders and creating contradictions between them.
Ordinary crowdsourcing thinks Lerun is a fool and is willing to send anything. It is precisely because of Lerun that the unit price of the platform is getting lower every year. Lerun feels that the single quantity is guaranteed and the income is more stable. Ordinary crowdsourcing riders are people who fish for three days and cast nets for two days.
At the beginning, Meituan was recruited through the company it actually operated. On the legal level, riders and American groups have a traditional labor relationship, and riders enjoy various benefits and guarantees stipulated by law. But with the expansion of business, there are more and more riders, and the cost of managing riders is also increasing.
Therefore, Meituan began to distribute the distribution business to different third-party companies, which are called "agents" of Meituan, while Meituan platform is only responsible for the development, maintenance and update of App and system, which frees the platform and riders from traditional labor relations.
The riders who join the site are all "special delivery" riders, and they have strict requirements on commuting time and online time, fixed delivery area and delivery unit price (except subsidies). At the same time, the requirements for special delivery service will be higher, and they will be fined if they are complained. When encountering problems, the site and the company will come forward to deal with them, and send the rider as the "regular army" of the US group rider.