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Beijing Singularity Jump Technology Co., Ltd. introduced a black technology device-CheerPod, which subverted the traditional mouse design form, combined the touchpad with the mouse, and integrated the wireless multi-touch mouse with the laser pointer controller to create a high-value mouse with mouse+touchpad+page turning, and won the German Red Dot Design Award in 2020 for its high value.

The integration of technology and design has brought more new experiences to life, and the birth of CheerPod has undoubtedly opened up a new usage scene-air mode. So behind the birth of this product, what contacts inspired the creators, and what stories happened on the road of commercialization?

With questions, Jikebang interviewed its founder Ji (xí) Jiajie.

Part 0 1

Jump into the blue ocean of high-end fashion and convenience

Win the wave of multi-compatible mobile office

Beijing Singularity Jump Technology Co., Ltd. was established in February 2065438+2009, which is a hardware technology company focusing on technology and design innovation. In the direction of product research and development, Singularity Jump Technology mainly aims at the work and life needs of young white-collar workers, and develops a variety of intelligent hardware to help improve work efficiency and quality of life.

Founder Ji Jiajie, majoring in computer, has 8 years of experience in software products, during which he won the Entrepreneurship Award *** 1 1 and the intellectual property right of 14. According to Kebang, Ji Jiajie successfully developed products such as "barrier-free keyboard" and "head-mounted EMG mouse" in 20 17, which solved the problem of disabled people using input devices. In addition, it also reached a cooperation with Unilever-Qingyang, and put forward the "Qingyang Black Technology Bottle", which was selected in the 12 project proposal, achieving mass production of more than 80,000 pieces.

Ji Jiajie attached great importance to the team that fought side by side at first. He introduced to Cobang: "Enrique, the head of product research and development, is a code contributor to several open source projects, and the HikeOn project initiated by him has obtained a national patent in Mexico; Yu Cheng, a marketing partner, has 8 years of experience in brand promotion planning and operation, helped the sales department achieve over 100 million performance income through business planning, and planned over 10 million exposure online marketing activities; Han Baoyang, a supply chain partner, has experience in operating system management of full-process companies and has served as a large, medium and small supply chain management. " Together, they helped each other, and in cooperation, they also pushed CheerPod to a broader market space.

Ji Jiajie happily introduced: "CheerPod, as the first product of the company, is the thinnest multi-touch mouse in the world. It has a brand-new panel shape, light and stylish, easy to carry, and integrates the functions of the document presentation pen commonly used by office workers. Office/business trip/meeting can be easily done with one hand, so it is favored by customers. " After jumping into the high-end fashionable and convenient new blue ocean, CheerPod also surged into the wave of mobile office with its high performance of "convenient use and multi-compatibility".

the second part

Break the entrepreneurial winter

Unlocking "Humanized" Design Thinking

When asked how to solve the problems encountered in the process of project promotion. Ji Jiajie said frankly: "The project experienced a capital winter in the early stage of research and development. During that time, on the one hand, we scrimped and saved, focused on development, on the other hand, we sought investors and cut all non-core expenses as much as possible. After hard work, we completed product research and development. Later, in terms of production promotion, we used overseas crowdfunding as a means of leveraging marketing, giving priority to obtaining funds and orders, and then producing according to orders, completing a small transformation of start-ups. "

Ji Jiajie was also rejected by several Amazon e-commerce companies after the product was completed and went to the e-commerce market. Fortunately, they have not been discouraged and have always chosen to persist. In the end, hard work pays off. An e-commerce partner is very optimistic about Ji Jiajie's products and has confidence in his team, giving 3,000 product orders at once.

Ji Jiajie told several Kebang excitedly: "This is a great encouragement to our team! As the first cooperative customers, we also gave all possible support, and the products were very popular on Amazon platform. There will be some imperfections in the product at the initial stage of entrepreneurship. Those who are willing to support us bear certain risks. Such partners deserve to be cherished like comrades! "

Because of his pioneering work, Ji Jiajie had a deeper thinking and experience on "human nature".

"First, products should embody" humanity ":products should have a deeper insight into users, and explosive products should conform to" humanity "while solving users' pain points.

Second, the team is full of "humanity": As a CEO, to understand the interests of everyone (partners, employees), to retain people and stimulate people's potential is to deal with "humanity".

The third is self. We should explore the self in Human Nature: entrepreneurs have a strong sense of pride, but starting a business is a process of frustration and hitting a wall. This process makes them more aware of their own ability boundaries, thus establishing a more complete self-awareness. "

Listening to Ji Jiajie slowly reveal these three "human natures" has also brought many thoughts to several states.

the third part

continuous innovation

Establish barriers to powerful products

According to several Kebang, CheerPod launched Amazon e-commerce and independent stations in overseas markets, completed nearly 700,000 US dollars of crowdfunding in Europe, America and Japan, and shipped10.5 million products. In China, online channels including JD.COM and Taobao, as well as offline channels such as Lenovo Laiku, Dell Gift Channel, Suning and Gome were also completed.

When shaping the company's core competitive advantage, Ji Jiajie firmly said: "Continuous innovation is the biggest advantage of the company's competition. The project "CheerPod, a new generation of input equipment" has produced 3 invention patents, 1 international PCT patents, 8 utility model patents and 14 patents. The strong product strength brought by strong innovation has also built a new high-patent core advantage barrier for the company. "

The core of promoting the progress of human society and the change of human lifestyle is scientific and technological innovation. Ji Jiajie said that at present, the company has developed a series of products such as CheerPod II and CheerTok Tik Tok, and will continue to focus on the field of input equipment in the future to seize the high-end portable input equipment market. We also look forward to more humanized hard-core products of science and technology to make our life better.

“CheerDots”