Take our place as an example. Originally, we have beautiful mountains and rivers and beautiful scenery, and it is an excellent tourist attraction. But few tourists go to the farmhouse to eat. Only one or two of the dozen farmhouses are slightly lively, and the rest are either closed or on the way to close.
As for the other one or two, they are just fighting price wars with each other to attract tourists. But the tourists are not satisfied after eating it. The farmhouses here are all like this, which shows that other farmhouses in the country are basically like this.
So some people may find it strange that most people who travel are rich, and going to the farmhouse to eat is also to enjoy the feedback brought by nature. But now, many tourists in the city are reluctant to go to the farmhouse for dinner, and the farmhouse has also frequently ushered in a "closing tide". What the hell is going on? Why is the farmhouse that city people like to go to suddenly popular? Plum answer:
Here's the thing.
Just a few days ago, June 10, our company had a holiday, so I invited some friends to travel to a famous mountain in other provinces.
As for which mountain this famous mountain is, I won't reveal its name, because I'm afraid of the dark, but this mountain counts in China.
The car ran 1000 miles at lightning speed before we arrived here. Due to the large number of people traveling on National Day, we finally bought some tickets at the foot of the mountain, which cost about 180 yuan.
But before climbing the mountain, we had a disagreement with our friend Lao Liu. My friend Lao Liu said, "This mountain is about 2000 meters high. Don't eat, don't climb, don't be hungry. "
So he thinks that you should buy something to eat and drink first, and then bring some food and water before climbing the mountain, just in case you are unprepared.
But we are all young people, high-spirited, and don't care which one we ignore. So, I don't care what Lao Liu says. I said, "Since I'm here, I've thought so much, so I'll travel and eat local food. If I am hungry, we can choose the "farmhouse" in the scenic spot to eat, so why go climbing with instant noodles! "
The minority obeys the majority. To this end, the older Liu sighed and reluctantly followed us into the tourist attractions.
Sure enough, things in this scenic spot are extremely expensive. After entering the scenic spot, the price of a bottle of mineral water also rose from 2 yuan to 5 yuan. As for why it is so expensive, in the scenic spot, the owner of a shop said lukewarm: "Buy it if you like, or forget it if you don't buy it. Everything in the scenic spot is at this price. "
If it is at the top of the mountain, we will tolerate the price of 5 yuan for a bottle of mineral water, but at the foot of the mountain, we don't understand such a high price.
No way, because we were thirsty, a person bought a bottle of mineral water for 5 yuan, discussed it and withdrew from the scenic spot.
As for why we quit the scenic spot again, we think like this: just entering the scenic spot, 5 yuan 1 bottle of mineral water is too much for us. If we are hungry, we can eat some bread or something, and it won't cost more than ten yuan.
So, we listened to Liu's suggestion and went to a "farmhouse" around the scenic spot first. After eating, we bought some things and went to play in the mountains. Anyway, this ticket is for one day, and it's still early.
After arriving at a "farmhouse", we quickly ordered several dishes and asked the boss to serve them quickly. These dishes are ordered like this:
A "local milk fish head". According to the restaurant owner, this fish is wild. The boss weighed it, weighing about 6 Jin. According to the boss, this fish can be eaten three times, so we want to try it.
One is "jar meat cucumber", the other is "stewed chicken with mushrooms" and the other is "scrambled eggs with tomatoes". Besides, I ordered four bottles of beer.
After about half an hour, these dishes came up one after another. The fish was processed and weighed three times by the boss. One fish head soup, one fried fish fillet and one steamed fish tail also looked good.
However, when we put the fish in our mouth, it doesn't look like this. Fish is very greasy, has a earthy smell, and has no taste of wild fish at all.
Secondly, stewed chicken with mushrooms. Originally, I thought that the stew cooked by the restaurant owner would be local free-range chickens, but when the chickens were served, I saw that they were chickens raised by farmers. This instant chicken and mushroom soup in twos and threes are really visible, but it doesn't taste like chicken soup.
And jar meat with cucumber. This jar meat sounds good, but in fact it is nothing more than boiling pork belly, marinating it with sauce, and then adding cucumber. But even the amount of meat in this jar is very clear. About four or five thumbs in size, just like Lamian Noodles, floating on this cucumber.
And scrambled eggs with tomatoes, not to mention. Although this scrambled egg is full, I don't know if the restaurant owner is busy or what's going on. This tomato scrambled egg is burnt. When the food was served, it smelled burnt and stimulated the four of us.
At this time, Xiao Zhang casually asked the boss: "Boss, you scrambled eggs with tomatoes, how can we eat them?"
Who knows, the boss said impatiently, "this is our local characteristic, and it was originally fried like this."
Hearing this, we are speechless, because we are outsiders and dare not conflict with the owner of this "farmhouse" restaurant, because it may cause more trouble.
This meal made me a little tasteless. Although this is a farmhouse, the dishes cooked by the owner of this farmhouse are not as delicious as their own, and the behavior of cutting corners is honest.
Although this kind of fish is a fish, it is not a wild fish. Although chickens are chickens, they are not free-range native chickens. Even scrambled eggs with tomatoes are scrambled.
The meal was finally finished, but we only ate a third. It is not that we are not hungry, but that it is difficult for us to eat.
But when we checked out, we were shocked by the bill of this farmhouse. Because of this fish, it cost us more than 300 yuan, a stewed chicken with mushrooms, asking price 180 yuan, a can of meat cucumber, asking price 80 yuan, a scrambled egg with tomatoes, asking price 60 yuan, four bottles of beer 40 yuan and two steamed buns, which cost us 700 yuan.
Seeing this bill, we dare not argue with our boss, because when checking out, I saw the proprietress, like Sun Erniang, staring at us with a kitchen knife, as if you said one more word and she would come at us.
Only then did I understand everything. No wonder tourists don't want to go to the farmhouse for dinner. No wonder some farmhouse owners have encountered a "bankruptcy tide". With such a price, such a service attitude and such a dish, who will close the door if you don't close it? Consumers are not stupid.
Besides, the plan we played was boring. Our good mood was ruined by this "farmhouse music". After playing for a long time, several of us went home overnight. Because we are afraid that we will meet this farmhouse again when we stay at night.
First, some "farm dishes" make consumers in the city feel uncomfortable.
Some farmhouses are doing business with the mentality of "hanging sheep's heads and selling dog meat".
What people in the city hope is that when they go back to rural farmhouses to eat, they should eat natural and pollution-free organic vegetables in rural areas, such as wild vegetables, native chickens and pigs.
But there are some farmhouses, but because they are too smart, they deliberately go to the city to buy some meat dishes such as greenhouse chicken and assembly line pork. Tourists in the city have already had enough of these, so it gives them a headache to see all the meat and vegetables in the city served at the farmhouse, let alone eat them.
Also, some farmhouse dishes are not delicious. It's also a restaurant. Some chefs cook delicious dishes, but some chefs don't cook them all. The dishes cooked by some farmhouses are not delicious, which is the real reason for the "closing tide" of farmhouses.
Second, the food prices of some farmhouses are ridiculously high.
Let's take fried chicken as an example: a fried chicken, eaten in an ordinary restaurant, costs less than 100 yuan. But if you eat in the farmhouse in front of some scenic spots, the boss will charge you more than 200 yuan.
Is this fried chicken really a farmhouse restaurant worth more than 200 yuan, or is the food cooked by farmhouse delicious? Actually, it's not. Maybe the fried chicken cooked by the farmhouse owner is not as delicious as the usual restaurant!
So, why does the farmer dare to sell so much money to the tourists in the city? I think it's mainly because they are used to doing one-time business.
Because tourists go to the farmhouse to eat, most of them eat after traveling, and there will be no repeat customers. Some tourists are mostly from other places. As a result, some "farmhouse owners" slaughter tourists in the spirit of "one pit, one pit" in order to obtain high profits. But as we all know, if you often walk by the river, how can you not wet your shoes? Without the reputation of farmhouse music, it will naturally usher in a wave of bankruptcy.
To sum up, the original ecological farmhouse music is a good phenomenon and a good project for tourists to benefit themselves. However, some farmhouse owners covet immediate interests and kill tourists regardless of their mentality. However, people are watching, and the farmhouse that slaughtered tourists eventually closed down and ushered in a wave of closure. Isn't this worth pondering by these farmhouse owners?
A so-called native chicken has risen from 80 yuan in the past to 180 yuan now. In the past, one chicken could not be eaten by four people. It's not enough for two people now. I don't know if it's a real chicken. Once, several friends went to a mountain villa for dinner and ordered a plate of fried earth eggs. Coincidentally, I met them in the local western market the next day, and they chose small and ugly eggs to pretend to be native eggs. They were impressed after eating the day before, so
I have never been to this store, and I have never ordered fried earth eggs. It is self-evident how the farmhouse will fool the guests.
Personally, there are several reasons for the "closing tide" of farmhouse music.
First, blindly follow the trend, rush headlong into it, don't try to do things well, just want to make quick money by Dongfeng. As a result, it entered the slow cooling period within a few days after opening the door. If you can't persist, you will close down!
There used to be a snack pile beside a national road. The stall owner persisted for more than ten years, rain or shine, regardless of the harvest. In recent years, there have been many carts and cars and many diners. The stall owner's business expanded and he opened his own shop to run a farmhouse. Business is booming and he has become a brand. People around you can make money quickly by watching farmhouse music. Dozens of farmhouses have sprung up on both sides of the road overnight, and the same snack products have smashed each other's prices and dismantled each other. After a year or two, most of them were closed. In the past two years, a mutton restaurant has a good business, and several mutton sellers have emerged.
Second, it is not long-term, and killing one counts as one. Some "farmhouses" are closed for one year and open for one year, which is suspected of "killing people". It stands to reason that the prices of your own house, your own vegetables, oil, salt, sauce and vinegar, and fish are also very transparent. Some "farmhouses" are ridiculously expensive. There are more than 30 so-called earth eggs in a booth, more than 30 shredded radish in a dish, and more than 200 "stewed soil". One fish can eat more than 100. For two or three people, a farmhouse meal costs several hundred yuan, which is more expensive than staying in a hotel. These farmhouses don't work hard on the quality of service, but make quick profits for quick success and instant benefit. Can you say that "farmhouse music" will last long?
Third, there is a lack of service connotation, and there is no participatory or experiential service project for guests. Many farmhouses are just a farmhouse meal, just a meal. Now that people's living standards have improved, it is no longer a rare time to "eat". How long can he hold on if he can't keep the guests?
The way of business, the hotter the sweat, the colder the shivering! If you can't do it well, there will be a "bankruptcy tide" sooner or later!
Some farmhouses are confused when they see business opportunities, and the quality of service can't go up. The price has become more and more expensive from being close to the people, so many people don't go now.
The commercialization of farmhouse music is becoming more and more serious, and simple farmers have become businessmen.
Contrary to the original intention of farmhouse music, farmhouse music pays attention to the environment and characteristics, and other things include service and price. The most important thing is the environment. On the other hand, many farmhouses just make shacks at will. As the saying goes, if you want to catch sparrows, you have to scatter rice. In some places, the environment is not good, coupled with high prices, there are too many people running farmhouse music. Don't throw it casually according to the actual situation. Unsustainable investment eventually hurt the whole industry. After all, the customers of farmhouse music are limited, and not everyone goes to eat.
The original purpose of farmhouse music is to facilitate tourists' travel and accommodation, and reasonable prices can also change their tastes and taste freshness. It's different now, just like holding a knife in your hand, you have to use it to get blood [laughter] [laughter] [laughter] [laughter]
I didn't often go to the suburbs of Beijing in the past few years. Because I drink well, I am afraid of drunk driving back and forth that day, so I often find a "farmhouse" to stay for one night and return to Beijing the next day.
Generally speaking, the "farmhouse music" is still good, and the environmental and sanitary conditions are OK. However, some "farmhouses" are closed for one year, and they are suspected of "killing people" after opening for one year.
Personally, there are two reasons why "farmhouse music" is not as popular as in previous years. First, there are more farmhouses and tourists are diverted; Second, the phenomenon of cheating customers is frequent, and there are fewer repeat customers.
It stands to reason that the prices of your own house, your own vegetables, oil, salt, sauce and vinegar, and fish are also very transparent, and the profits cannot be outrageous. Some "farmhouses" are even more outrageous, with more than 30 scrambled eggs, more than 30 shallots mixed with tofu, more than 60 meat dishes and more than 0/00 fish/kloc. Two or three people bring their own wine, and a farmhouse meal costs 300 yuan to 400 yuan, which is more expensive than the mid-range hotels in the city. Do you think "Nongjiale" has a future? !
The early farmhouse music was cheap and affordable, and was deeply loved and liked by ordinary people. The current farmhouse music, first, the sanitary conditions are worrying. Second, it is expensive, even more expensive than five-star hotels in the city. The third is to falsify the truth, shoddy it, look like a profiteer, and do whatever it takes to achieve its goal.
Just because you have money to go doesn't mean that its money is blown by the wind. How can you resist farmers who want to get rich overnight?