What are the characteristics of light box design?
1. uniqueness
The object of light box advertising is dynamic pedestrians, who receive commodity information through visual advertising images, so the design should consider three factors: distance, perspective and environment. In open squares and sidewalks, the audience is 10 meters away, so it is more convenient to see objects above 5 meters. Therefore, the first step of design should be to determine the location and size of the advertisement according to three factors: distance, perspective and environment. The common outdoor light box advertisements are generally rectangular and square, which should be designed according to the specific environment, so that the appearance and background of outdoor advertisements can be coordinated and produce visual beauty. The shape does not need to be uniform, but can be diversified, and the size also depends on the size of the actual space and environmental conditions. For example, the signboards in Italy are not very big.
In harmony with the old streets. Lightbox advertising should pay attention to creating a good gaze effect, because the foundation of advertising success comes from the contact effect of gaze. Hint
Because the audience is a moving pedestrian, the position and time of the audience should be considered when designing. Pedestrians are unwilling to accept complicated pictures. Only by attracting the attention of pedestrians with simple pictures and exposed forms can we attract the audience to watch advertisements. Therefore, light box advertising design should pay attention to prompting, illustrated, image-oriented, supplemented by words, concise and lively words, and avoid verbosity.
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Simplicity is an important principle of light box advertising design. The whole picture and even the whole facility should be as simple as possible, the design should be original, and always adhere to the principle of few but fine, leaving enough imagination space for the audience as far as possible.
You know, consumers' attention to advertisements is inversely proportional to the amount of information on the screen. The more complex the image of the picture, the more disorderly it will feel to the audience; The simpler the picture, the higher the consumer's attention value. This is a simple and effective function. Step 4 plan
A successful light box advertisement must have a strict plan like other advertisements. Without certain goals and advertising strategies, advertising designers will lose their guiding direction. Therefore, designers should first carry out some market research, analysis and prediction activities when they are creative in advertising, and on this basis, formulate the graphics, language, color, object, publicity level and marketing strategy of advertising. Once the advertisement is published in the society, it will not only play a leading role in the economy, but also play a subtle role in the field of consciousness and real life. So designers must be responsible for their own work.
Make the work play a positive aesthetic education role. 5. Reasonable graphic and copywriting design Outdoor advertising design should follow the aesthetic principles of graphic design.
Graphics can attract people's attention most, so graphic design is particularly important in outdoor advertising design. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.). ), and product graphics refers to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product, so that the audience can clearly see its appearance and internal functional characteristics. So graphic design should be concise and eye-catching. Graphics should generally be placed in the visual center, which can effectively grasp the viewer's line of sight, guide him to read the advertising copy further and stimulate resonance. In addition to graphic design, it should be accompanied by vivid copy design to reflect the authenticity, communication, persuasion and agitation of outdoor advertising.
Advertising copy plays a very significant role in outdoor advertising, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people can't have more time to read when they are on the move, so the outdoor advertising copy should be as concise and powerful as possible. Usually remind the audience with one sentence (topic language), and then attach a few short and powerful essays. Generally, the theme language design should not exceed ten words, and seven or eight words are better, otherwise the reading effect will be relatively reduced. The general copy content is divided into several parts, such as title, text, advertising language, essay and so on. We should try our best to be concise, treat one thing as ten, cherish words as gold, scrutinize repeatedly, be easy to read and remember, be humorous and infectious, and make outdoor advertising full of appeal and vitality. Light box design method
A, light box design commonly used materials
1 Need light guide plate (digital printing light guide plate, laser engraving light guide plate, nano light guide plate, etc. ) can be used as an optional object. )
Select 2 light sources (including led, cold cathode tube and fluorescent tube). )
3 T4/T5 light boxes, etc.
4 Panel and power information.
5, aluminum frame, aluminum alloy frame, wooden frame.
6 controller: commonly used are unidirectional and bidirectional.
Second, the factors that need to be considered in light box design
In addition to the production requirements put forward by customers, personal preferences and other factors. The inevitable factors to be considered in the design of light box are the place of use and the content of publicity. Different themes, different places and different designs can bring different visual effects to people, thus achieving the best publicity effect.
Third, the specific steps of light box design
The manufacturing and installation process of light box mainly includes hoisting, fixing, assembling, installing test tubes, installing pictures and making waterproof structure.
(A) the production of light box shape structure
The outer contour is the main frame of the light box, which determines the appearance modeling and structural durability of the light box.
1. The main frame is made of 600*600mm square steel tube, which is covered with stainless steel plate.
2. The interior of the light box frame is steel structure, and the main material of the steel structure frame is 400*400mm square iron pipe, and the connection mode is welding.
(2) Auxiliary structure of light box part
The auxiliary structure of light box is the secondary structure frame of light box, which is mainly used to fix ballast, time controller, capacitor, lamp tube, light box cloth and so on.
(Attachment: After the light box main structure, light box auxiliary structure, functional parts and other frame structures are welded, they should be manually polished and derusted to remove welding slag and sprayed with antirust paint. )
(3) Circuit structure of light box
The circuit structure of the light box is one of the electrical parts of the light box. The main line and auxiliary line adopt national standard flame retardant wires to ensure the insulation of the lines. The circuit structure of the light box consists of ballast, terminal, wire, time controller, air switch, lamp tube and other elements and external switch.
(4) Assembly of light box
The connection mode adopts M 10 stainless steel bolts to fix the four corners. The connected light boxes are balanced.
(5) Waterproof structure of light box painting
Installation cornice: 1mm thick stainless steel, 2-3 cm wide. Make sure the light box is waterproof and rainproof.
Second, the factors that need to be considered in light box design
In addition to the production requirements put forward by customers, personal preferences and other factors. The inevitable factors to be considered in the design of light box are the place of use and the content of publicity. Different themes, different places and different designs can bring different visual effects to people, thus achieving the best publicity effect.
Third, the specific steps of light box design
The manufacturing and installation process of light box mainly includes hoisting, fixing, assembling, installing test tubes, installing pictures and making waterproof structure.
(A) the production of light box shape structure
The outer contour is the main frame of the light box, which determines the appearance modeling and structural durability of the light box.
1. The main frame is made of 600*600mm square steel tube, which is covered with stainless steel plate.
2. The interior of the light box frame is steel structure, and the main material of the steel structure frame is 400*400mm square iron pipe, and the connection mode is welding.
(2) Auxiliary structure of light box part
The auxiliary structure of light box is the secondary structure frame of light box, which is mainly used to fix ballast, time controller, capacitor, lamp tube, light box cloth and so on.
(Attachment: After the light box main structure, light box auxiliary structure, functional parts and other frame structures are welded, they should be manually polished and derusted to remove welding slag and sprayed with antirust paint. )
(3) Circuit structure of light box
The circuit structure of the light box is one of the electrical parts of the light box. The main line and auxiliary line adopt national standard flame retardant wires to ensure the insulation of the lines. The circuit structure of the light box consists of ballast, terminal, wire, time controller, air switch, lamp tube and other elements and external switch.
(4) Assembly of light box
The connection mode adopts M 10 stainless steel bolts to fix the four corners. The connected light boxes are balanced.
(5) Waterproof structure of light box painting
Installation cornice: 1mm thick stainless steel, 2-3 cm wide. Make sure the light box is waterproof and rainproof.