First, whether the name is good or not depends on how much it resonates with consumers.
Is the catering brand liberated in naming? Imagination? The gameplay is endless. One of the most fundamental is. Hook up? Show the resonance of consumers. This is also a serious lack of some traditional brands. Whether a brand name is good or not depends on how much time memory it is associated with and how much resonance it can form with consumers.
Second, how to choose five ways to name restaurants?
1. Entertainment
For example, Lu eats fish with Chinese sauerkraut in Guangzhou. The pronunciation of this name is naturally reminiscent of Jin Yong's martial arts work Duke of Lushan, and? Lu? The word resonated with wealthy southerners. Similarly, there is Lu Xiaofeng Restaurant, Oyster Gate Nine Style.
For example, Guangzhou's not afraid of tiger beef brisket, taken from? Newborn calves are not afraid of tigers? . LOGO design has a sense of science and technology, which seems to be out of place with catering. However, it caused a lot of resonance. The brand image used a cow doll, and once a customer bought tooling after consumption. This design is nothing like a restaurant brand, but consumers like it.
For example, beef powder brand, is there? Beautiful phoenix? , also? Three peppers? . An ordinary rice noodle was made red by the former real kung fu brand manager.
2. International style
Just like Gui Fang, Cui Hua, Shirley, Daqiang, Private and Dog Leftover, when they entered the office building, they became Linda, Mary, Vivian, George, Michael and Justin.
Fly juice
Some catering brands pursue international expression, especially in Shanghai. For example, Yan Chengrun, the creative person of trend culture, and his friends created a trend drink with the brand name of FlyJuice (Chinese name is Flejus). For example, Mi Zhilian, a subsidiary of Xiaonanguo. Another example is Shanghai Moti Workshop Food Co., Ltd., which is currently in China? West tree puffs? 、? Morty's workshop 、? Pink mom muffins? 、? No second product? 、? YOGO？ 、? Hedingtang? Waiting for nearly 600 brand chain stores.
3. The trend of using culture
? Two? Originally a derogatory term, the original meaning was insulting and stupid. Northerners say? Two stare blankly? 、? Idiot? , northwest people say? Two goals? , Sichuanese call? Bipolar? . But in the online world, it has already formed? Two cultures? ,? Two? It has become a commendatory term to describe those silly and lovely people.
Taier fish with Chinese sauerkraut? Two cultures?
In Guangzhou, Taier pickled fish took advantage of this trend culture and put? Two cultures? Excellent use, since it opened for a month, it has been scolded every day but queued at the door every day. How much is in it? Two? Very personal? Drive away the guests? Terms. Walking into the store, you can see a big plaque hanging on the wall, which reads? We don't accept it on Friday? Namely: ① Eating only for playing mobile phones; (2) more than four people from the same trade enter the store; 3 say that our fish is not delicious; 4 WeChat red packets can only be grabbed; (5) the temper is bigger than the manager. These five types of guests are not accepted. This family is the main one? Old jar fish with Chinese sauerkraut? Taier restaurant also generously told customers that our sauerkraut is better than fish? . But it's not? Tell? Most? Two? Once, Thiel closed his shop and stood up guests for a day because the whole family had gone on a trip.
Step 4 pay tribute to tradition
When naming catering brands, there are some catering brands that pay tribute to tradition, such as Hakka, Chuci, Nanqi, Huichu and Xu Xiang.
5. Emancipate the imagination
What kind of catering brands are there in Guangzhou and Shenzhen? Release your imagination? This feeling. Like Caesar's pizza? Le Caesar? LACASA-LA is joy, happiness and happiness; CASA means home in Italian, a happy home and a warm home. So, the company claims to be? Le Jia? .
Third, behind the name of catering enterprises is the aesthetics and interest of the times.
imagination
When the post-80s generation entered the catering stage, the topic became a trend. And the catering industry will naturally become interesting and fun. Whether it is pattern, vision or expressive force, it is completely different.
The new generation of catering people bring different thinking and perspectives: traditional catering people deal with products first and then brands, so brand names are scrawled or even simplified as symbols. What is their common brand naming method? Record? . For example, Liaoji Bangbangji and Yuanji Chinese hamburger are contemporary with Haidilao. The new generation of catering people, whether the brand pays tribute to tradition or goes into the future, all emphasize the brand first. Even if it is just a store, we should carefully design the brand name, LOGO, mascot, etc., and ask a professional company to design the storefront decoration.
Grassroots spirit
In the 1990s, the entrepreneurial tide came, and a large number of entrepreneurs poured into the catering industry. What does the name given by this generation of entrepreneurs when they opened restaurants have to do with the private economy? Grassroots spirit? . For example, Haidilao is named after Sichuan Mahjong. This is how Haidilao got its name. Zhang Yong, the founder of Haidilao, said that Sichuanese like to play mahjong, and they called the last Zhang Pingan card Haidilao. At that time, his shop opened but he couldn't think of a good name. His wife was playing cards, and the last card was tied. Let Zhang Yong use the name of the store as? Haidilao? . In addition, the catering brands of that era will also establish a sense of history and feelings. For example, 99 cents in Guangzhou is an allusion from Shanxi merchants. Shanxi people are too picky. The quality of thrift, the habit of careful calculation and the spirit of strict cost control? Be ridiculed as? Ninety-nine cents
| Allusions and elegance |
Traditional restaurant names generally have allusions and elegance. For example, there are Quanjude in Beijing and Louwailou in Hangzhou.
Louwailou
There are two ways to name the restaurant outside the building. One theory is that the shopkeeper borrowed the title of "Lin 'an House" from Lin Sheng, a poet of the Southern Song Dynasty? When will the West Lake Dance stop outside the Qingshan Building outside the mountain? Warm winds make tourists drunk and make Hangzhou a continent. ? Take inspiration from poetry and accept it? Outside the building? . There is also a saying that because the restaurant was built in front of a famous scholar in modern times, Mr. Yu Quyuan (Yu Yue), Hong arrived and asked him to name it. Mr. Qu Yuan said: Since your restaurant is outside of me, why not borrow it from the Southern Song Dynasty? Outside the Qingshan building outside the mountain? That famous saying is called. Outside the building? All right! ?
Case analysis of restaurant naming The following is a restaurant naming case that I sorted out according to your needs. You can come in for reference:
Fanghuiyuan
First of all, literally analyze:
? Fang? : 1 wheat straw, flowers and plants. It also refers to the fragrance of flowers and plants. Selected works? Southern dynasties? Xie Tiao:? With this surplus, including the opinion of wheat straw? . ② Fang Qing. "As a gift? Yankee:? Outside the golden pond of a hibiscus tree, only Fang Qing looked at it alone? . 3 room years, good times. " Don? Lu Changan's ancient meaning:? By the way, have you studied dancing for a long time? . ④ Fang Shu. Selected works? Kim? Ruan Ji:? Fang Shu hangs green leaves, the clouds are light and the wind is clear? . ⑤ aromatic orchids. It means smelling good all over. Metaphor elegant manners and vulgar manners. ⑥ Metaphor virtue.
? Garden? A place where vegetables, flowers and trees are planted with fences. "Poetry? Zheng Feng? Lieutenant general:? Is there no metaphor in my garden? . Villa and rest place. Shi Shuo Xin Yu:? I will learn from Wu. I heard that there is a famous garden in Bijiang. . The fairy name in the legend of the garden guest also refers to the guest in the garden. " Don? "Liu Yuxi" neighbors still learn royal makeup, and garden guests compete to steal royal fruit branches.
? Hey? : vanilla name. Common name Perrin, Mei Fang. Huixin. Hui is a kind of herbal medicine, and Hui is often used in poetry to describe a woman's childlike heart. "Don? Wang Bo? Qixi fu:? Jingyan United, out, Xin. Orchids? . Huifeng, the wind brings fragrant flowers and plants. " Song? Ouyang xiu:? Jing Chu huifeng is thirsty, while the flowers in Los Angeles are falling in the snow. .
Second, from the mathematical analysis:
Math is 4 1, which is very good. The auspicious evaluation is: respected, everything goes well. If you try your best, you will achieve great success.
Yuexiang fashion
? Guangdong fashion? First, in view of this name, make the following analysis:
? Guangdong fashion? One is the number of 39, which is very prosperous, and it is the number of water, which happens to be the wealth of the husband. People who use this number are blessed with good luck and great blessings. However, remember not to be rigid, but to walk with the world and keep pace with the times in order to achieve great success. I wish Tang Qi good luck.
Auspicious poems:
Yue Jiang Han Xiu Fu Haitian,
Sweet ant nectar flows and spreads.
When rain and spring breeze sneak into the night,
Shang Xian monk tour has a total of Tao Ran.
Most friends who don't know the name of the restaurant have no inspiration to find the name of the restaurant. Here are some nice restaurant names I collected. Let's look at the name of the restaurant.
1, the story of eating
2. Ordinary people
3. Red Star Hotel
4. Diners are coming
5. Bashu Buyi
6. Walter Beauty Restaurant
7. Yuhuatai
8. Delicious
9. Yaka Drake
10, Maji Shaomai Seafood City
1 1, Hakka king
12, the food is too long.
13, Zuiwengtang
14, baby's home
15, where is the spoon?
16, this street is my best.
17, Maxiangpo
18, Tianyu restaurant
19 piece of cake
20, Cai Wen worship spring,
2 1, Tianjin Wanyuan Longshun Holiday Manor
22. Bai Kui Old Hotel,
23. Let's eat
24. Dagang Oilfield Hotel
25. Shijiazhuang
26, beating around the bush to eat Sichuan food
27. Kong Yiji Hotel
28. Hsinchuyuan
29. Yang's kitchen
30. Jixian Hotel
3 1, Shanti Kitchen
32, spicy temptation
33. Jinguanyi
34. Yongya Mountain Villa
35. Ms. Manier Western Restaurant
36. Fishing boat bowl.
37. Vegetarian Lily
38. ninety-nine cents
39. Shushan and Shushui,
40. My family's special snacks
4 1, grown in spring
42, hole, month, day,
43. Night Rain in Eight Mountains
44. Ji Xiang Kitchen
45. Transparent thinking
46. Zhou Jingyi Shanghai Restaurant
47. Galaxy Hotel
48. Man Xinxuan
49. Chuanxiangyu Village
50. Simple tea and light rice in Wuhan
5 1、
52. Malangwu Hotel
53. Shixiangge
54. Hong Qishun
55. Alin Restaurant,
56. Longmen Inn
57. Abortion
58. Carving time
59. Don't stop drinking.
60. Xishuangbanna restaurant
6 1, kiosk
62. Julong Garden-Yuanchang Restaurant
63. Bai Wei ·VIV
64. Home cooking
65. wei county, Guangdong
66. Lai Chi Wan
67. People from vilen.
68. Pink is cool
69, food is the sky
70. Donglaishun ~ ~ ~
7 1, Lvyin Pavilion
72. Green compassion
73. Face to face
74. Rough tea and light rice
75.Xi An Jia Er soup packets
76. Afandi's hometown music restaurant,
77. Man Jing Building
78. The green age
79. Old kitchen
80, Wu and Yue people.
8 1, Whole Food Beauty
82. Hsinchuyuan
83. xiuyu
84. Baodi Building, Huibin Garden
85. Hongqi Hotel
86. Suzhou-Zhejiang Restaurant
87. Serving the people
88. there is a restaurant
89. Yuan Ye people
90. Xiangcun Pavilion
9 1, Galaxy Hotel
92. Romance in Sichuan.
93. the duke of mount deer
94. Tang Yulin
95. Friday
96. Dish market
97. Liujiaguo Hotel
98. Rice grains
99.sweet honey
100, Moonlight in Tanghe
10 1, one world,
Tengfei Fish City 102
103, continuous flow
104, Jindu restaurant
Jin Xuan Pavilion 105
106, Saddam ramen
West Lake Spring 107
108, Kelai 'an home-cooked dish
109, Taste Factory
1 10, Yunlong restaurant
1 1 1, local chicken coop.
1 12, synchronized with food.
Tang Xian building 1 13
1 14, Lai Xuan
Hong kong food city alamuhan palace 1 15,
Deng Ying building 1 16
1 17, lemon leaves
1 18, ice filled
Lion 1 19
120, Beijing time meeting
12 1, a rice noodle shop ~ ~
122, Long Yuan restaurant
123, Baodefu Restaurant
124, jiaozi, Chu Liuxiang
125, clear ploughing and rain reading
126, Juxianlou Restaurant
127, don't sit if you are not hungry.
128, northern Zhou Nan
Longmen Town Hotel 129
130, drunk on the moon
13 1, the legend of Shu.
Dongjiang 132
133, Kaixuan Western Restaurant
134, Clean
135, frog frog
136, Harbour Shi Jia Restaurant
137, Green Shi Tian Restaurant
Xinlong Bay 138
139, Shinkansen Seafood City
Xishu Tofu Flower Village 140
14 1, rice suffers.
142, Meishan Hotel
Xibei Youmian Village 143
144, Dahe Restaurant, Guzhen
145, Youpeng Seafood City
Question 1: The style of the restaurant is similar to that of Cafe de coral, with warm colors, black and yellow as the main colors. The main products are noodles, iron plate rice, clay pot rice and clay pot rice. The price is around 20 yuan. Noodles are handmade whole egg noodles, which are very strong and can be regarded as a selling point. Now I want to choose a more suitable name. I hope enthusiastic netizens can help me a lot. Thank you!
Yangguang coast restaurant
Question 2: We opened a health pavilion to improve people's physical condition and change their eating habits through diet therapy. We tell consumers what to eat, not what they want to eat, and ask experts from all walks of life to help us choose a name with certain significance and cultural connotation. Is it famous at present? Break time? 、? Diet hall? . thank you
Name of company: Time for raising interest rate (unique, fashionable and recommended)
The strokes and five elements are: 15 (earth) 10 (gold) 10 (gold) 6 (fire).
The company's name is 4 1, and its implied information is:
Good luck in talent, both morality and hope, continue to work hard and have unlimited prospects. (Kyrgyzstan)
Company Name: Goat Hall
The strokes and the five elements are 18 (gold) 15 (earth) 1 1 (earth) respectively.
The name of this company is 44, and its implied message is:
Although you plan carefully, it is difficult to get what you want. If you covet success, you will fail. (intense)
Restaurant naming problem 3: restaurant naming
I opened a restaurant in Changsha, decorated with retro and special fish. Please give me a name.
Xiangnan fishing port
Question 4: Restaurant name: The restaurant in the hospital is a hotel. Usually, the business is internal reception. In addition, I want to start ordering and dining for the sick family members. Not that kind of pot rice. I think of a name that is acceptable to the people and harmonious with the hospital.
The user replied: Can I make a phone call? Tianxingjian restaurant? . From Zhouyi:? Tian Xingjian, a gentleman strives for self-improvement? That's very interesting. ? Jane? What else? Healthy? The meaning of is also closely related to the hospital.
You can still make a phone call? Weikang? 、? Healthy? 、? Jian' an An Jian? Wait for the name.
Question 5: I'm going to open a restaurant with an area of 260 square meters, which mainly focuses on rabbit meat, fish and ducks. There is also cooking, and I have to undertake the banquet. You don't just name rabbits, you should combine the characteristics (rabbit meat, fish) and cooking to name them. Thank you for giving me the hint. Thank you!
What kind of restaurant is it? ? Not hungry, not sitting? Is that OK
If you are satisfied, please accept it.
Question 6: The name of the restaurant. Opened a barbecue shop, I don't know what its name is. What about the name of this place? For example, when I go to Shenzhen, I call it Shangsha barbecue live fish? Is this village called Longqiu Village or Longqiu Barbecue Live Fish? Do you have a better name? Very easy to remember. How about making money and marrying a wife under your name? Will it be attractive?
Yuan Shuxiang Chuanfurong Zhiweiguan Spicy Temptation Shuliuxiang ..+