market prospect

Tea restaurant is a more advanced dining place. Chinese food includes: porridge, noodles, rice, snacks, stews, barbecues, braised dishes, stir-fried dishes, hot pot and so on. Western food includes Korean food, Japanese food and French food. Suitable for young people, couples, business people, college students, etc. A person who pursues the taste of life. High-quality and diversified dishes, combined with member management system and certain marketing promotion activities, are a project with high profit rate and quick return on investment, which has attracted great attention from many investors who are interested in entering the catering industry.

Investment standards and returns

1, amount budget. According to the capital situation, investors can consider opening three levels of tea restaurants: community stores, standard stores or flagship stores, with a total investment of 80,000 yuan, 65,438+10,000 yuan and150,000 yuan respectively. It is best to take 70% of the total investment as the actual investment and 30% as the reserve fund to deal with the follow-up investment and emergencies after opening.

Investment in standard stores is 6,543,800 yuan, including store rent of 20,000 yuan (about 100 square meter); Elegant and modern decoration, about 30 thousand yuan; Tea sets and other equipment (tables and chairs, air conditioners, stereos), 20,000 yuan; All kinds of tea, food and fruit, 20 thousand yuan.

2. Income assessment. The tea restaurant is open every day 14 hours, and receives customers on average every day 150 people. Each person spends 25 yuan, and the daily turnover can reach 3750 yuan. Calculated according to the net profit rate of 20%, 750 yuan earns a profit every day and more than 20,000 yuan every month. Investors can recover the cost within half a year, and the profit in the first year can reach more than 654.38+10,000 yuan.

Get ready.

1. Business license: registered by the departments of fire protection, sanitation, environmental protection, industry and commerce and taxation.

2. Recruitment: You can use websites, catering training schools and newspaper advertisements to recruit people or clients.

3. Menu design: The menu design of a tea restaurant should be designed according to the operating characteristics of the store. You can attach store promotional advertisements and regular event advertisements to the menu.

4. Cultural concept: including business philosophy, core values, service spirit, work attitude, target responsibility, etc.

Site selection experience

1, refused to shop in the business district. It's not that the business district is not good, but that the investment cost is too high, which increases the load of the early operation: Mr. Qiu, the owner of Dongguan Athens Tea Restaurant, is eager for success and has invested heavily in opening a tea restaurant in a local prime location, with a monthly rent of 1 0,000,50,000. Later, it was hit by high-end tea houses, Starbucks and local fast food chains, and closed down in less than half a year.

2. Investors with limited funds mainly consider the following two aspects when choosing a site:

(1) The location where companies and office buildings are relatively concentrated. Consumers in this area are mainly white-collar workers, and their spending power is no less than that near the business district, but the rent is much cheaper. Miss Li from Jiangsu invested 65,438+10,000 yuan to open a tea restaurant on the second floor of the office building. The main contents are Chinese set meals, cakes, ice cream and coffee, and the per capita consumption is 15 ~ 20 yuan, which is equivalent to three people sharing the cost of cooking. Because of the elegant environment and close dining, the advantages of tea restaurant are self-evident, so Miss Li's tea restaurant business is quite good, with a net profit of 40 thousand yuan a month.

(2) Residential areas or areas where colleges and universities are relatively concentrated. If the tea restaurant can provide a comfortable environment, and the price of the food is controlled within 150% of that of ordinary fast food restaurants in www.gold66.com, it will strongly attract couples and white-collar workers who are not starting businesses at home, and the rent of such lots is lower than that of the tea restaurant near the office building, which greatly reduces the upfront investment.

Decoration experience

1. In general, the decoration design of a tea restaurant must be concise and lively, giving people a natural and comfortable feeling. Large floor-to-ceiling glass should be installed on the side near the road, which can not only let customers see the bustling streets, but also let pedestrians see elegant restaurants and shops; Soft clothes and lighting should match the colors of tables and chairs, preferably warm colors. The renovation cost shall be controlled within 200 yuan/m2.

2. Decoration details. In order to improve the service quality, a TV and an antique bookshelf must be placed in the tea restaurant; Mark the words "please wash your hands for your health" next to the sink; It's best to design the cashier as a bar, such as paper towels, leaflets, lighters with the address of the tea restaurant, cash registers, etc. On the stage, and behind the stage, all kinds of wine, decorations and hanging wine glasses can be placed, leaving customers with a relaxed and thoughtful first impression.

3. Personalized design. Every tea restaurant should have eye-catching design, such as designing a message board or sticker area on the small stage in the hall to facilitate the communication between customers and tea restaurants and customers; According to the size of the venue, consider adding a smoking room and a children's entertainment area. Note: Tea restaurants must take ventilation and fire prevention measures.

4, the top priority of decoration-kitchen. Ms. Feng Xin, owner of Guangzhou Aiyuan Tea Restaurant: As far as I know, some tea restaurant operators only pay attention to the decoration of halls and private rooms in order to save decoration costs, which reduces the decoration cost of kitchens. Actually, this is a misunderstanding. The function of the kitchen in the early stage of tea restaurant operation is not obvious, because the passenger flow is small, but in the later stage, when the dishes in the store can attract more and more customers, the kitchen design is not up to standard and the equipment is backward, which may lead to the loss of tourists because of the slow serving speed.

Aiyuan's kitchen is designed by a professional design company: (1) The factory year number, product processing accuracy and steel plate thickness of kitchen utensils should be checked to ensure cooking safety; (2) It is best to install 100× 100 dark absorbent floor tiles on the ground; (3) The kitchen should have "two lanes and two doors" to ensure the smooth entry and exit of staff; (4) The area ratio between the kitchen and the whole tea restaurant should not be less than1:0,3, and it should be sound-proof, heat-insulating and odor-proof; (5) In addition to air conditioning system, power supply voltage and other equipment, the number of stoves should be set according to the specification that one stove can serve 4-6 people.

In short, we must ensure the safety and environmental protection of kitchen operation.

Business strategy

1, food collocation.

The management of tea restaurants can learn from the business model of fast food restaurants, focusing on meals, western food, fast food, hot and cold drinks and fruit platters, with good environment, fast meals, rich varieties and low prices as the highlights. In addition to providing a variety of Chinese food and local specialties, it can also be matched with Korean food, Japanese food, western-style cakes and so on. According to the chef's level, it can also be served with various teas, with prices ranging from 12 to 28 yuan. As the main income of tea restaurants comes from business lunches, it is best to provide customers with a drink or a bowl of soup for free.

2. publicity methods.

As more and more people are investing in tea restaurants, investors must have a comprehensive plan for their operation before investing. A variety of publicity programs must be considered.

(1) An activity bulletin board with a length of 3m, a width of 2m and a width of 5m is set up outside the tea restaurant to list the dishes and special packages updated daily.

(2) Advertise the appearance packaging in the newsstand within 500m or1000m around the tea restaurant, and pay the owner of the newsstand the advertising rent of 100 ~ 200 yuan for one month. You can also put a stack of tea restaurant leaflets in the newsstand for customers to collect. The name, concept, direction and distance of the tea restaurant can be printed on the packaging advertisement.

(3) Tea restaurants near office buildings can distribute a large number of leaflets. If there are few customers entering the store, you can add daily dishes to the leaflet and carry out ordering service. Note: Many fast food restaurants offer ordering service. If a tea restaurant intends to operate this mode, it is necessary to ensure that the quality and taste of the dishes are only a handful among its peers, and it is necessary to "reduce the price" as much as possible, such as canceling the gift of drinks and fruits, so that the set meal take-away price is equivalent to that of ordinary fast food restaurants. Tea restaurants in residential areas or near schools can post in various campus network forums or community owners' forums, and release information on activities such as tea restaurant dishes, "weekend special meals for two" and "community family meals".

(4) If there is a stage, you can contact the singer at night, 100 yuan/hour. Taiwan Province tea restaurant brand Liangmuyuan Chongqing Branch has a resident singer whose stage name is Liu Xian. Because of her excellent singing skills, many customers especially support her. Every week on the day he takes office, the turnover of the tea restaurant will increase by 25%.

(5) Contact with all kinds of knowledge lectures with relatively low cost, such as lectures on the use of cosmetics, lectures on color matching, and lectures on marriage knowledge. The most important thing is to spread the news that there is a lecture in this tea restaurant and attract more customers. At the same time, it should be noted that it is best to arrange the lecture in a separate room so as not to disturb other consumers.

3. membership management system.

The membership system of tea restaurants is an effective way to accumulate customers. Membership system should not use consumption accumulated to a certain amount to enjoy discounts or charge free cards. It is best to pay in advance, such as recharging 200 yuan at one time and enjoying a 10% discount; Recharge 500 yuan and enjoy a 20% discount; Recharge 800 yuan and enjoy a 25% discount. This can not only quickly stabilize customers, but also alleviate the financial pressure often encountered in business through the pre-stored consumption cards of customers.

Mr. Zhou, Zhejiang Heart-to-Heart Tea Restaurant: My membership system is quite successful among my peers. In addition to giving cards and flowers to each member on his birthday, we will also inform members to come to the store to collect birthday gifts one week in advance; A QQ group of members has also been established, and weekly activities of members are published in the group space, as well as members' mood edition, members' friends edition, members' complaints edition and members' suggestions edition. The aim is to ensure that members' suggestions and opinions can be understood at the first time, thus improving service quality.

4. Details are king.

(1) attitude. Waiters should always smile at work. (2) etiquette. Including the host, you must master the basic greeting etiquette, address etiquette, instrument etiquette and greeting etiquette. (3) Strengthen memory training. Remember the dining habits and common dishes of regular customers, and let them feel supreme respect.

As long as investors can grasp all kinds of shop-opening skills, management methods and details, there are many possibilities for a tasteful and fashionable tea restaurant in the future, and the only possibility is to be eliminated by the market.

For reference only, it may be helpful to you. .