Sun Tzu's Art of War is not only a classic military work, but also a brilliant philosophical work, which is a precious legacy of China's splendid ancient culture. Sun Tzu's book reveals a series of military laws of universal significance, which are not only respected by military scientists, but also inextricably linked in the economic field, leadership art, life pursuit and even family relations.
When I first read The Art of War, I just found it difficult to understand. Read Sun Tzu's Art of War again, and your head will think, it seems that there is such a thing. Now, I have won Sun Tzu's Art of War, and I want to write about my feelings and major.
Shopping malls are like battlefields, and this metaphor is very appropriate. Sun Tzu's Art of War is a set of theories originated from the battlefield, so in the shopping mall, we can understand it flexibly and learn many theories and principles.
1, the way of employing people. Nowadays, enterprises advocate people-oriented, and excellent human resources are the most important resources of enterprises. The thirteen articles of Sun Tzu's Art of War run through the decisive position of man in the war. The "Preliminary Plan" puts forward that "whoever has the right path will have the ability", emphasizing that generals should pay equal attention to rewards and punishments when managing the army and leading their subordinates; "Wisdom, faithfulness, benevolence, courage and strictness" are five abilities that a general must possess; Soldiers are a national event, a place of life and death, and a way to survive. The "soldiers" here are "generals who know how to use soldiers". Sun Tzu attached great importance to the role of generals in the war, just as modern enterprises regard human resources as the treasure of enterprises. For another example, "those who know the soldiers, those who give birth to the people, and those who are the masters of national security" (combat articles) all emphasize the importance of generals. In fact, it also emphasizes the role of foot soldiers. Enterprises also need to emphasize teamwork, care for employees, and cultivate employees' loyalty and sense of belonging to the enterprise. "Will listen to my plan, use it to win and leave it. If you don't listen to me, you will lose it. " An enterprise is a team, and teamwork is an important factor for its prosperity. If enterprises can't make concerted efforts with Qi Xin, they will inevitably waste more resources in internal friction.
2. Corporate culture. "If the husband wins the temple without fighting, there will be more; If the temple didn't win before the war, it would be too few. More is better than less, but better than nothing! " The decision-makers of the war must make careful plans before the war and make different estimates and arrangements for all possible situations in the war, that is to say, they must fight a prepared war. This is a good interpretation of human resources strategy and planning. Facing the increasingly complex and changeable external environment and the higher requirements of employees in the organization, the organization pays more and more attention to strategy. Human resource planning is a forecasting activity, which is simply "calculation". Enterprises should formulate this year's strategy at the beginning of the year, plan personnel demand, training, performance appraisal and salary management, plan ahead and calmly cope with future development and changes. In today's high-speed market environment, if you don't prepare anything, you will be eliminated!
"Therefore, those who are good at fighting and seeking potential do not blame others, so they can choose people and follow the trend" (military situation), in which the emphasis is on "potential" rather than "people". Just like a general saw the "potential" in a war, corporate executives should grasp the "potential" in a shopping mall, organize appropriate manpower in time, and seize business opportunities instead of passively blaming subordinates for perfection. The organizational structure of personnel is only a means, not an end. It must be able to change because of the change of "potential", so that the right talents can seize the opportunity and play a role in the right position. The "potential" mentioned here is similar to "So, the enemy has no constant potential, the water is unpredictable, and the winner can be called God because of the change of the enemy" (virtual reality). All kinds of information in shopping malls are changing rapidly, and they can only be swallowed up by the ocean of shopping malls. When the enemy changes and we change, the key lies in who takes the initiative on the battlefield first and preemptively.
3. Incentive mechanism. "So, the killers are angry; Those who take advantage of the enemy are also rich. "(Battle) To make the army kill the enemy heroically, it should inspire the morale of the soldiers who unite as enemies; If you want to seize the enemy's materials, you must resort to material rewards. If an enterprise wants to be in an invincible position in the competition and become a team with considerable fighting capacity, it should advocate an entrepreneurial spirit of "sharing weal and woe". It is the same as the so-called "conspiracy" (conspiracy). Good performance management of enterprises also needs to be supplemented by incentives, such as material rewards. With the continuous improvement of people's needs, from physiological needs to the needs of respect and self-realization, sometimes a compliment at the meeting may be more effective. This is because "the husband and soldier are like water, in the shape of water, avoiding heights and falling; In the modeling of soldiers, it has the same effect as "avoiding reality and attacking the virtual" emphasized in "Virtual and Real Articles". Enterprises should try their best to meet the needs of employees, avoid the needs of employees, meet the needs of employees, and motivate employees to the maximum extent.
"Therefore, it is necessary to take it" (March), and Sun Tzu emphasized both civil and military skills in running the army, paying equal attention to rewards and punishments. In enterprise management, only by combining civil and military skills with rewards and punishments can we improve employees' enthusiasm for production, make everyone strive to be the first, and form a good corporate atmosphere.
Sun Tzu's Art of War is the Bible in the commercial war, especially in the era of China's rapid transformation from planned economy to market economy, that is, in the commercial war of various industries, from unifying the "King of Zhou" to the "Spring and Autumn Period" and then rapidly developing to the "Warring States Period", Sun Tzu's Art of War has more profound guiding significance and practical application significance for our entrepreneurs.
Reading the Art of War once is equivalent to not reading it. You have to read more books and think more to discover the infinite wisdom.
I recommend it carefully.