After the acquisition of Carrefour passed the antitrust review, Suning.com once again announced a new move: Suning.com Carrefour electrical stores have more than 200 stores across the country and will open on September 28. This is Suning.com’s next step after entering RT-Mart and Auchan, laying out the traffic portal for offline shopping and supermarket scenes.
The person in charge of Suning.com Supermarket Store Operations said that the Suning.com Carrefour Electrical Appliances Store, which will open on September 28, is a 3C zone for high-quality home appliances within the Carrefour store. Relying on the advantages of Suning.com's home appliance 3C supply chain and Carrefour's business district positioning, it has differentiatedly planned different product lines for different consumer groups.
According to the "2019 China Home Appliances Industry Semi-Annual Report", the retail sales of China's home appliances market in the first half of 2019 were 412.5 billion yuan, with Suning accounting for 22.4%, continuing to lead the Chinese home appliances market in all channels. . On the eve of the ''October 1'' Golden Week, more than 200 Suning.com Carrefour appliance stores nationwide opened on the same day, further consolidating and enhancing Suning.com's leading market position in supermarket channels.
Consumers can enjoy online shopping guide reservations and product reservations at the Suning.com Carrefour Electrical Appliances Store. Combined with mini programs, social marketing tools such as Easy Purchase, live streaming and other Internet gameplay, it brings Carrefour Supermarket users Come to a brand new O2O service experience.
Consumers purchase home appliance 3C products at the Suning.com Carrefour store, and also enjoy Suning's industry benchmark services for self-operated major home appliances - guaranteed returns within 30 days, guaranteed replacements within 365 days, free delivery, installation and Professional after-sales service is also of the same standard as other Suning.com stores.