Publishing travel guides and food guides is indeed one of Michelin Group's businesses. If you are interested in this aspect, you can contact Michelin official guide Weibo/Home/Product-Service/Map-Guide for more information.
The white ring mascot you mentioned is "Mr. Michelin Tire". His idea originated from an exhibition held by Michelin in Lyon in 1894. The hill at the entrance of the booth, composed of many tires with different diameters, inspired edouard michelin: "If you have arms and legs, it will be a person!" . So in April of 1894, a special pattern composed of many tires appeared. From then on, Michelin tire man began to appear on posters. Later, the Michelin tire man was clearly named "Bibendum" in French, transliteration "Bibendum", which means Michelin tires can conquer all obstacles. Now it's called "Mr. Michelin Tire"