As an authorized party, McDonald's authorizes its brand, trademark, products, patents and know-how to franchisees, and provides them with necessary support and help, so that franchisees can successfully run McDonald's restaurants.

The advantage of franchising is that the licensor can copy its successful experience and brand advantages to the franchise stores through authorization, thus achieving rapid expansion and market penetration. At the same time, franchisees can take advantage of licensor's brand effect and marketing advantages to reduce their own business risks and costs and improve their success rate and profitability.

The franchise of McDonald's is very successful. It provides a strict management and training system to ensure that franchisees can operate restaurants according to McDonald's standards and requirements. At the same time, McDonald's also pays attention to the cooperative relationship with franchisees and provides all-round support and help, including market research, store location, restaurant design, personnel training, logistics and distribution.

Disadvantages of franchising

1. Higher fees: Franchisees need to pay higher joining fees, management fees and commissions, thus increasing operating costs and risks.

2. Unified management: Franchisors usually conduct strict unified management on franchisees, requiring franchisees to operate franchise stores according to regulations, which may limit franchisees' autonomy and creativity.

3. Competitive pressure: If franchisees fail to operate franchisees successfully, it may affect the brand's reputation and market competitiveness, and increase competitive pressure and market risk.

4. Licensor's risk: If the franchisee mismanages or violates the contract, it may affect the brand image and market reputation of Licensor, and increase the operational risk and management difficulty.

The above contents refer to Baidu Encyclopedia-McDonald's.