There are two Michelin-starred restaurants in China, Xinrongji (Xinyuan South Road) in Beijing and ULTRAVIOLETbyPaulPairet in Shanghai. Every year or 18 months, Michelin will re-evaluate the star-rated restaurants. Every year, some restaurants or chefs will be reduced from three-star to two-star, or they may be directly connected.
Michelin guide is the general name of food and travel guide books published by Michelin, a French tire manufacturer. The original intention of publishing is to promote the development of car travel with guides, the most famous of which is the list of Michelin-starred restaurants.
Today, Michelin list has not broken away from the gene of "travel guide" and has become a more and more mature business list. It is more like an excellent game organizer, trying to expand its player base. Attract more players and commercial value will come.
Detailed introduction:
In the fourth year of entering Chinese mainland market, Michelin Guide entered Beijing. Shanghai Michelin Guide 20 17 was published in Shanghai on 20 16, which is the first edition of Michelin Guide in Chinese mainland. Since then, Shanghai's list has been updated every September, and it has been updated for three editions. Guangzhou also welcomed the first edition of Michelin Guide on 20 18.
Up to now, Michelin Guide has selected 74 star-rated restaurants in China, including two Samsung restaurants with two stars 1 1. In Shanghai, where Michelin was the first to enter, the number of restaurants that successfully won the stars was the highest, reaching 40, exceeding 50% of the total number of star-rated restaurants in Chinese mainland.