In order to ensure the smooth development of activities, it is often necessary to make a careful activity plan in advance, which can clearly define a general direction for an activity. How to make an activity plan? The following is my carefully organized 520 warm-up activity plan (selected 8 articles) for reference only. Let's have a look.

520 Preheating Activity Plan 1 I. Activity Form and Theme:

The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.

Second, the specific arrangement of activities:

1, site layout:

Arrange the hotel food court before May 10 (arrange green plants between the dining table and the corridor, post the hotel POP flag, and make good lighting configuration);

2. Advertising:

10 Posters were produced by the public relations marketing department on May/0/0, and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.

3. Other matters of Valentine's Day activities:

A./kloc-dinner starts at 0/7: 30.

B the public relations marketing department ordered 200 roses before the afternoon of may 19.

4. Marketing methods:

Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.

Third, the menu:

(68 yuan/every seven people)

Seven Luo Songtang or corn cream soups.

Seven butter packages

Steamed mandarin duck (black pepper sauce/tomato sauce steak) for seven portions.

Fruit platter 1 serving

Vegetable salad 1 serving

Red wine/coffee/black tea 1.

Note: guests can also order other dishes (including Chinese food) and choose by themselves.

520 Warm-up Program II Activity Purpose:

First, strengthen the corporate culture atmosphere.

Second, understand the voice of beauticians.

Third, expand new customers.

Activity theme:

520, say hello to the beautician

Activity time:

20xx May 20th

Activity content:

On May 20th, the beauty shop can hold "520 Hairdresser's Day" and choose your favorite hairdresser. Every customer who is invited into the store will get a certain prize and a beauty shop discount card.

Link 1: Excellent beautician speech contest (beauticians can tell their love for the beauty industry, their life and lessons, their prospects for the future and touching stories around them).

Link 2: Game link (this is a small game played by beauticians and clients, such as solitaire game, you can guess, etc. )

Link 3: beautician canvassing link (beauticians stop canvassing for their relatives and friends and choose the best beautician)

Link 4: Award-giving link (excellent beauticians announced their acceptance speech and won the title of "520 Most Beautiful Angels", and the beauty shop manager presented certificates and prizes. )

520 Warm-up Program III. Activity Time

May 20th (Monday X)-2 1 (Monday X).

Second, the theme of the event

Destined to buy xx520 Carnival.

III. Contents of activities

1, shopping to send a romantic mood

During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.

On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )

2, true confession, romantic hand in hand

During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him (her) through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. You can imagine how romantic and emotional it is when you walk into xx hand in hand with your beloved and play a love song for your beloved that you can't usually say, sing or order.

Step 3 create an atmosphere

During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.

Fourth, the activities of publicity.

1, television, radio, newspapers, publicity

2. SMS promotion

3. Activity stop sign

Verb (abbreviation of verb) cost budget

1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).

2. SMS fee: X yuan

3. Other expenses: X yuan

520 Warm-up Activity Plan 4 I. Purpose of the activity

1, grasp the 520 promotion online shop to plan business opportunities, make customers feel fresh and stimulate consumption desire.

2. Increase the number of online shop views to attract new customers.

3. Establish the reputation of online stores and enhance customer loyalty.

Second, the activity time

Xxxx year x month x day -xxx year x month x day.

Third, the theme of the event

I love you, filar silk heart.

Fourth, the active object.

For female customers aged xx to xx.

Verb (abbreviation of verb) activity content

"I love you, filar silk heart" special event

Buy a reality show, share the beauty and win a gift!

1, sharing is a prize: upload real pictures of baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)

2. Lucky arrival award. (x times per month)

3. Loyal customer award. (year-end x)

Popularization of intransitive verbs

1, key time for publicity: x days before the event; X days after 520;

2. Publicity means: Once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want message, signature document, baby topic, announcement, QQ, blog, Weibo, post bar, help, forum, WeChat, etc.

VII. Work before promotion

1. Supply problem: determine the products to be promoted and prepare enough goods. Different products should be promoted in different ways. In addition, for discounted goods, for example, large products should be selected as promotional goods. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is a guarantee.

2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems have been brought. We should fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. Determination of customer groups: find suitable consumer groups and formulate targeted promotion programs.

520 Warm-up Program 5 I. Theme of the activity

Passion blooms, and there is love in the times.

Second, the activity time

May X-May 20th.

Three. Activities:

(A love song duet confession

On May 20th, XX: XX-XX: XX, a special area was set up on the children's area side of Building X. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or confide in him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) Romantic Lover Rose Perfume (5.20)

During normal business hours on May 20th, customers can get a rose (limited to xxx) for free at the promotion service desk on the 6th floor. On the same day, if you buy over xxx yuan in cash, you will be given a box of exquisite chocolates.

Note: the consumption amount is not cumulative, and only one chocolate can be given with a cashier receipt (cash purchase exceeds xxx yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1. Media selection: xx Evening News.

2. Layout specification:1/Edition 3 xx Evening News is red.

3. Launch date: May 20th.

4. cost: xxx yuan.

Verb (abbreviation for verb) cost

1, exhibition board X: xxx yuan.

2. lintel x: xxx yuan.

3. Print advertisement: xxx yuan.

4. Gifts (roses, chocolates) are the responsibility of the Asset Operation Department.

5. Audio fee: xxx yuan.

6. Other miscellaneous expenses: xxx yuan.

Total: about xxx yuan (excluding the cost of roses and chocolates).

Sixth, tips

In this activity, vip cards can use the discount function.

520 Warm-up Program 6 Activity Purpose:

1, welcome online Valentine's Day peak season, brand promotion.

2. Increase sales to give customers confidence and create conditions for pressing goods in May.

3. Do a good job in customer relations.

Activity theme:

Welcome May Day, xx refrigerator big discount.

Activity time:

20xx year x month x day (the actual operation effect is good, extended to x month x day).

Preparatory work:

1. Communicate with store leaders about specific operation details, mainly including price, venue, personnel and material support.

2. Make publicity in the xx market on xx day: put up posters to pack tricycles, and put up posters in front of the shopping mall on XX day.

3. Check the inventory and site materials on xx.

4. Refinement of unified rhetoric of activities: xx manufacturers do promotional activities in advance, sell at special prices and give exquisite gifts on May Day.

Field operation:

1, an arch, two tents, two gas models of products, a "United Nations Energy Saving Gold Award" Yi Labao, and two poster boards.

2.x prototype output.

Activity cost:

Packing tricycles (X vehicles) is xx yuan, transportation cost is xx yuan, and temporary promotion is xx yuan/day ×2 = xx yuan, totaling XX yuan (the venue has a shopping mall application).

Activity summary:

During the period of 1, xx units were sold, accounting for xx% of xx units sold in that month. The main competitors sold xx units in the month.

2. In view of the "May Day" peak season, the sales volume of "May Day" in seven days was xx units.

3. The customer took xx sets of goods that month, which was the highest in history. However, due to unknown forecast and other factors, the best-selling models (xx, xx, etc. ) It began to be out of stock on May X, which affected the sales in May 1 day. There is no agent in this area, which is radiated by Nanning agent. )

4, let the refrigerator sales in xx market have a clearer theme: energy saving, let xx xx. (windfall)

5. Gained the trust of customers.

520 Warm-up Program 7 I. Theme of the activity

Time is silent-true love lasts forever.

Second, the activity time

20xx May 20th.

Third, the venue.

Storefront and surrounding areas.

Fourth, the theme.

The theme highlights the grand theme of online Valentine's Day, in which jewelry stores send warm and romantic service wishes to customers.

Verb (short for verb) The purpose of the activity.

It focuses on warmth, romance, carnival and game activities, which is in line with the trendy theme of online Valentine's Day. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company. Establishing activities during the online Valentine's Day affects the strong brand of the store. Through this activity, the company's image and social reputation will be further enhanced.

Specific activity plan 1: I will be happy when I enter the door.

On the day of the event, all former 10 shoppers presented a diamond ring worth 688 yuan;

And on the day of the event, the price of 68 yuan 100 lucky draw gold ring is limited regularly;

Send a rose.

Specific activity plan II: Table Tennis Exhibition Competition

Theme: The Secret of Attraction

Award: Attraction Award

Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the attraction prize.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

Specific activity plan 3: the lady covers the red hijab and binds the man.

Theme: Our love is so tacit.

Award: tacit lover award

Organization: 4 couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered illegal, and the person who cancels the game and hits it the fastest is the winner. The competition is divided into two rounds, with four pairs in each round, and the winner can get the tacit lover award.

Competition supervision: on-site customer registration or random selection.

Reward mechanism: the winner can get exquisite diamond ornaments issued by the company.

520 Warm-up Program 8 I. Theme of Activities

Your youth, my happiness.

Second, the purpose of the activity

1, add new customers through the beauty salon 520 Valentine's Day activities.

2. Consolidate the old customers of beauty salons

Let more people know about our beauty salon and promote our brand through activities.

Third, the activity time

28th month of 20xx-May of 20xx.

Fourth, the active object.

All female customers

Verb (abbreviation of verb) activity content

During the 1. activity, consumers in beauty salons can enjoy pedicure programs for free, so as to relieve the pressure of your footsteps.

2. Customers who spend money in beauty salons can enjoy a 28% discount.

3. During the activity, every customer who has spent all of 580 yuan will be given a bottle of facial cleanser.

4. Customers who spend all their money in 780 yuan in beauty salons will be given a bottle of hydrating liquid.

5. Customers who spend all their time in the beauty salon will get a set of skin care in the evening.

6. Customers who spend more than 1280 yuan in beauty salons can enjoy a 20% discount and get a set of inventory solutions.

Popularization of intransitive verbs

1. Promotion time: 20xx years1October 20th-10/October 5th.

2. Publicity methods:

First, put two beauty salons in front of Yi Labao.

B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.

C. you can put up big posters nearby to promote the activities of beauty salons.

Distribute leaflets near the beauty salon.

Seven, matters needing attention

1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.

2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.

3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of 520 Valentine's Day.

4. You can do activities in conjunction with nearby supermarkets or stores, and give 520 Valentine's Day coupons from beauty salons as gifts.