According to the latest VAT invoice data of State Taxation Administration of The People's Republic of China, China, the sales revenue of consumption-related industries in China increased by 12.2% compared with last year's Spring Festival holiday. Among them, the consumption of goods and services increased by 10% and 13.5% respectively, and the consumption of daily necessities, household upgraded goods and tourism services increased rapidly.
Alibaba's 2023 Spring Festival "Warm" Consumption Report
Online and offline demand boosts consumption recovery of tourism film industry.
Warm consumption: the number of flying pig homestays increased by 260% year-on-year, and the tourism industry was proud.
During the Spring Festival, tourists also began to chase after warmth. According to the data of Flying Pig, the most popular domestic tourist destinations this spring are Chengdu, Shanghai and Guangzhou. Many tourist attractions in the south, the number of tourists also ushered in explosive growth. The turnover of holiday commodities in Yunnan increased by more than 14 times. During the Spring Festival in Hainan, the order volume of holiday commodities increased by 24% year-on-year, and the booking volume of air tickets in Hong Kong increased by more than 22 times year-on-year.
The data shows that during the Spring Festival, the order volume of Flying Pig B&B increased by more than 260% compared with last year, and Dali, Lijiang, Xiamen University, Sanya and Beihai became the hottest cities for B&B booking. On the Flying Pig APP, during the Spring Festival, the number of international air ticket bookings increased by more than 4 times, and the number of visa applications increased by more than 3.4 times. The overseas holiday destinations with the fastest rising enthusiasm for Spring Festival booking are: Thailand, Maldives and New Zealand.
From the first day to the third day of this year, the unit price of RT Mart customers increased by 5.3% year-on-year. Local specialties have become the best-selling new year's goods in RT Mart. Guangzhou citizens love to buy egg roll gift boxes and probiotics; Shanghai consumers love to buy fried dough sticks, egg dumplings and meat buns; Kunming people like to buy fresh and vegetables, among which fresh abalone, fresh hind leg meat, Chinese cabbage, coriander and chives are the best sellers. People in Jinan prefer to buy pasta, and steamed bread, fried dough sticks, shredded coconut buns and steamed bread are the most popular.
In the fresh orders of Tmall Supermarket, orders for imported fruits such as coconut green, cherry and avocado soared, seizing the top three seats of fresh goods in the season; Gannan navel orange and Dandong strawberry have become the top brands of domestic fruits, bringing the taste of childhood.
"Spring Festival File" relies on word of mouth to reverse local customs and make offline feel warm.
According to the data of Lighthouse Professional Edition, according to the real-time data of Lighthouse Professional Edition, the total box office (including pre-sale) of the Spring Festival in 2023 (1.265438- 1.27) exceeded 5.263 billion, and the number of people watching movies. The market performance is inspiring, especially on the third day of this year, the box office closed at 1 1.23 billion, exceeding the box office on the second day of this year1.1billion, realizing the reverse decline of the box office and igniting the market passion.
The figure is moving, the local customs make the offline business feel warm, and flowers and jewelry bear the brunt. This year's Spring Festival, the box immediately produced nearly 80 kinds of New Year's Eve flowers, including tulips, snow willows, Australian plums, red rosewood, peach blossoms, cherry blossoms and other fresh cut flowers and fresh cut branches. On the 29th of New Year's Day (65438+1October 20th), the sales of New Year's flowers broke out, increasing by 72% compared with 2022. Phalaenopsis has become the most popular New Year's Eve flower in all regions.
During the Spring Festival, the jewelry products of Yintai Department Store continued to maintain high growth, among which K-gold jewelry increased by 303% compared with last year. In terms of breakdown, the "beautiful economy" such as earrings, bracelets and pendants is heating up rapidly. It is reported that in order to welcome the Year of the Rabbit, many jewelry brands launched pendants, beads, blessing cards and other items in the Year of the Rabbit.
Warm feelings: "Snacks don't need bags, please give them to the hungry takeaway brother."
On the Quark APP hot search list, hot red wine, hand-brewed coffee and tea cooking around the stove surpassed heavy-flavored foods such as snail powder and spicy strips in one fell swoop, becoming the TOP3 hot search for food. Cooking tea around the stove embodies a sense of ceremony and an atmosphere in which everyone is together.
During the "New Year Festival" this year, the search volume of cat bags in Tmall Supermarket surged by 60% from the previous month. New Year's Eve with pets, pet New Year's Eve, pet toiletries and new clothes are also indispensable. The sales of pet New Year's Eve in Tmall Supermarket increased by 20% year-on-year, the sales of toiletries increased by 20% year-on-year, and the sales of new year's clothing increased by 50% year-on-year.
65438+1October 16-24, the number of people who helped the elderly to take taxis increased by 32% year-on-year, and the frequency of the elderly using mobile phones to call taxis increased by 10%. The five cities with the most accumulated service mileage are Shanghai, Beijing, Chengdu, Guangzhou and Hangzhou. According to data from Dharma Institute, the number of people screened for Alzheimer's disease through AI applet increased by 5 18% month-on-month.
Hungry? Data show that during the Spring Festival this year, testing instruments/test strips, hearing AIDS, diet pills, oxygen products and tonics for adjusting the three highs have become the best-selling health "new year's goods". Box horse's light health products are also very popular during the Spring Festival. The data shows that the sales volume of boxed Ejiao cake increased by 339% compared with last year, and the boxed Dendrobium and boxed bird's nest gift boxes increased by as much as 1 19% compared with last year.