This year's "6 18" promotion is characterized by a long battle line and simplified gameplay, with increased subsidies and incentives and more intense competition among all parties. With the continuous proliferation of consumer groups and the diversified development of consumption trends, the battlefield of 6 18 has been expanding.

Starting from May 24th, this year's 6 18 promotion kicked off in the live broadcast room. The shopping atmosphere has also become more active than ever before, because more than 1 100 million people watched the live broadcast rooms in Victoria and Li Jiaqi.

Starting from 0: 00 today, Tmall Tail has finished the first phase of the battle, and more preferential games will last for nearly 20 days; Aauto Quicker added a number of theme activities such as Children's Fun Carnival, Trust Appreciation Meeting and Dragon Boat Festival Carnival today; Tik Tok also entered the official period of the 6 18 Carnival, and launched many measures to help businesses, such as platform service fee concessions, live room rewards, short video challenges, etc ... which greatly promoted the full-scale outbreak.

Old players like JD.COM, Tmall and Suning, as well as new e-commerce platforms like Tik Tok and Aauto Quicker, are all ready to go. Even Pinduoduo, which is a little indifferent to Da Chong, has adopted the "10 billion subsidy for the second anniversary" as its own platform 6 18 this year. No one will miss this battlefield.

6 18 promotes the explosion of brand store broadcasting potential;

With the live broadcast of goods entering the "national era", live e-commerce will undoubtedly become the core battlefield of the "6 18" platform. In the face of various shopping festivals, the promotion efforts and methods of major e-commerce platforms tend to be traditional and similar, and live broadcast has become a breakthrough for platform innovation and growth.

Live e-commerce is growing at a very alarming rate and is releasing a huge dividend than before. Major platforms continue to exert their strength on the e-commerce live track. With the reshaping of the entire e-commerce channel by video and social scenes, more and more businesses are beginning to focus on building their own brand stores.

Since last year, Suning.cn has connected all the goods to Tik Tok's store, and opened an official account of Super Buyers for Suning's official daily live broadcast. This year, JD.COM cooperated with Tik Tok to upgrade and open its official store and connect all its products to Tik Tok. For JD.COM, this is not only a preparation for 6 18, but also the fans and traffic harvested from Tik Tok traffic can help JD.COM achieve long-term income growth and normalize 6 18.