Copywriting is a manuscript or person used in newspapers, magazines, posters and other print media or electronic media such as image advertisements, TV advertisements and online banners to promote goods, enterprises, ideas or ideas. Copywriters are mostly employees within the organization, including advertising companies, public relations companies, corporate advertising departments, large stores, sales companies, broadcasting companies, cable TV providers, journalists, book publishers, magazines and so on. Copywriters can also be independent contractors of free contracts, corresponding to various customers.

First, the main contents of the copy are as follows:

1, writing newspaper advertisements, magazine advertisements and posters; Write enterprise samples, brand samples and product catalogues.

2. Write daily leaflets and various brochures; Write DM direct mail advertisement, including envelope and email body.

3. Write TV advertising scripts, including shots, narration and subtitles; Write a script for a TV feature film.

4. Write the shooting list of TV advertisements; Write a radio advertisement.

5. Translate overseas advertisements into Chinese.

5. Write advertising words, or Chinese (translated) foreign lyrics.

6. Write various forms of network to name the columns of the website, write internal copy of the website, and write SMS advertisements.

6. Write creative descriptions of all kinds of advertising works, write advertising slogans, and write product packaging copy including: brand name, instructions for use, product ingredients, etc.

7. Name the product or brand and give a creative explanation; Name the roadshow or activity and give a creative explanation.

8. Write out the words on the invitation cards and promotional materials at the event site, give names to various gifts and make creative explanations.

9. Name the store and make a creative explanation; Write a copy of POP materials in the window or shop; Write soft articles (news style, story style, comment style); Write a plan, or assist planners to optimize and polish the plan text.

10. Assist the editor of the internal magazine of the customer's enterprise, provide the theme direction and review the text. Different environments have different tempering and requirements for copywriting.

Second, the copywriting work requirements:

1, major in Chinese, journalism, Chinese language and literature, with profound writing skills;

2. Experience in copywriting planning and writing;

3. Proficient in writing special product copywriting, with independent copywriting planning cases;

4. Quick thinking, innovative spirit and rich experience in marketing activities planning;

5. Sales experience is preferred.