Pupu strives to build a one-stop shopping platform with 30-minute instant delivery on the mobile terminal, with comprehensive product coverage and efficient warehousing and distribution mode. It is an online retail platform featuring "faster, better, more and more economical". According to Carnot model, we divide users' needs into basic needs, expected needs and exciting needs. As an e-commerce platform, it meets the basic online shopping needs of users. Top fresh e-commerce companies with less SKU coverage, such as Box Horse Fresh, Everyday Fresh, etc. , but the quality is high, which can meet the needs of daily purchase of fresh products and other fresh products, and can meet the basic needs of commodity browsing, commodity ordering or adding to shopping carts, express delivery and so on.