Social practice is coming to an end. What have you gained? It is better to sum up seriously and write a practical report. How to write an internship report to attract more attention? The following is a 3000-word model essay of my social practice survey report, which is for reference only and I hope it will help you.
Investigation report on social practice 1 1. Basic situation of this social practice
China is an ancient civilization in the Li Zhuo world, and China is the hometown of wine. In the 5,000-year history of the Chinese nation, wine and wine culture have always occupied an important position. Wine is a special kind of food, belonging to the material, but it has been integrated into people's spiritual life. As a special cultural form, wine culture has its unique position in China traditional culture, from which the wine administration system is derived. In the history of civilization for thousands of years, wine has almost penetrated into all fields of social life.
Consumer psychology is an important branch of psychology, which studies the psychological phenomena and behavior laws of consumers in consumption activities. Consumer psychology is a new discipline, whose purpose is to study the law of psychological activities and individual psychological characteristics in people's daily purchase behavior in the process of life consumption. Consumer psychology is an integral part of consumer economics. Studying consumer psychology can improve consumer benefits for consumers; For operators, it can improve operational efficiency.
In view of the important position of Chinese wine culture and the popular wine gifts at this meeting, this social practice especially understands the consumer psychology through wine practice.
After returning to Dezhou on July 25th, I actively contacted my former employer. After the introduction and initial contact of my former employer, I reached an agreement with Dezhou Decheng Han Peng Trading Co., Ltd. to work as a wine waiter in a newly opened restaurant, which is also commonly known as a salesman, mainly responsible for promoting Maotai platinum wine series and some wines in the store. At the same time, the company allowed me to complete a "consumer psychological investigation report" through communication with customers during my tenure.
Second, the main content of this social practice
Customers are those who have spending power or potential spending power to buy. Consumption is a kind of behavior that people produce to meet spiritual or material needs. The liquor store where I work mainly sells Maotai platinum liquor series, which can be divided into health care products and gifts, and classified according to the level of demand. This kind of product realizes the value of the product because it respects the demand. To put it bluntly, this product can satisfy the face problem that China people have loved for five thousand years.
1, the influence of age on consumption view
In the process of sales promotion, I found that people of different ages actually pay different attention to different aspects. Young people are the main targets of face problems, and they attach great importance to the popularity of products. As Kweichow Moutai, its popularity accumulated over the years is enough to satisfy the consumption psychology of such consumers. The second category is middle-aged people. With the growth of age and rich social experience, middle-aged consumers have been able to analyze products more comprehensively. But for the middle-aged people who are in the state of "standing in their thirties", the most fundamental need is still inseparable from the face problem, but it has more connotations. Therefore, the promotion of Wang Daoyuan, a well-known domestic bartender, is undoubtedly the best choice for these consumers. Confucius said that sixty is not confusing. For the elderly, they are rarely restricted by face problems. What they want is to drink healthily and live long. This is the most prominent consumer of health wine. Need in-depth introduction, to highlight the word "health care". Older consumers will inevitably be unmoved.
2. The impact of pricing strategy on consumption
Psychological marketing pricing strategy is a strategy to formulate corresponding commodity prices according to different consumer psychology to meet the needs of different types of consumers. Psychological marketing pricing strategies generally include mantissa pricing, integer pricing, habit pricing, prestige pricing, solicitation pricing and minimum unit pricing.
Mantissa pricing, also known as fractional pricing, refers to the fact that enterprises deliberately set a price that is different from the integer for the sake of consumers' honesty when pricing goods. This is a psychological pricing strategy with strong stimulating effect. Psychologists' research shows that small differences in price mantissa can obviously affect consumers' buying behavior. It is generally believed that the last digit of goods under five yuan is 9, which is the most popular; The last digit of the goods above five yuan is 95, which has the best effect; /kloc-The last digit of the goods with a price above 0/00 yuan is 98.99, which is the best seller. The mantissa pricing method will give consumers a psychological feeling of the lowest price after accurate calculation; Sometimes it can also give consumers a feeling that the original price is discounted and the goods are cheap; At the same time, customers may find and buy other goods while waiting for change. For example, a brand of 54cm color TV set costs 998 yuan, giving people a feeling of cheapness. I think you can buy a color TV for only a few hundred dollars, but it's only 2 yuan less than 1000. The mantissa pricing strategy also gives people a feeling of accurate pricing and trustworthiness.
Integer pricing, contrary to mantissa pricing, is aimed at the psychology of consumers seeking fame and profit, and deliberately sets commodity prices as integers. Because of the same type of products, there are many producers and different colors and varieties, in many transactions, consumers often can only use price as an indicator to judge the quality and performance of products. At the same time, among many mantissa-priced goods, integers can give people a convenient, concise and even high-grade impression.
Discount marketing pricing strategy is a strategy to win customers by reducing some prices, which is widely used in real life. Discount pricing method is a sales method to win customers' purchase by reducing prices or discounts. The way restaurants use it is also very common-giving gifts.
3. The influence of product packaging on consumer behavior
In the process of consumption, both the consumer's demand and the commodity itself play an important role. Because the system of things revolves around people, consumption has become the main way of life. In the actual consumption process, people's psychological requirements for goods are no less than practicality itself, because not all the goods they consume are used for daily necessities. Packaging design needs to meet the convenience of consumers to carry and use, and consumers require a sense of security in the use of goods during consumption. Commodity packaging design is fashionable and full of characteristics of the times, which should conform to the consumption level and habits of consumers. What people want is psychological satisfaction and inner conquest in the process of consumption. They think it's worth it as long as they like it.
During the one-month internship, the most impressive sales promotion experience for me was not my own successful sales promotion, but that the customers revolved around themselves, thanks to the packaging of wine. There is a wine with a price of more than 400, which is difficult for me to open for the first time. The bottle cap is made of metal and has a password lock. If you want to open a bottle, you need to contact the customer service of the winery first and exchange the opening password with the anti-counterfeiting code. In view of the trouble of opening bottles, customers thought this series of wine was of high grade, so they bought two bottles of more than 4 thousand in the store the next day as gifts.
4. Consumer psychology and consumer behavior
Purchasing behavior is the actual activity of consumers or families to buy goods to meet their material and spiritual needs, which is driven and dominated by some motivation. It is the external expression of consumers' psychological activities.
After consumer demand comes into being, consumer motivation comes into being, followed by consumer decision-making and ultimately consumer behavior. In this series of processes, merchants constantly fight psychological warfare with customers, use various means to stimulate the production of consumer behavior, and through the continuous influence on the customer's cognitive process, emotional process and consciousness process, so as to achieve the ultimate goal.
Third, the main conclusions and thoughts of this social practice
The main markets of gift concept products are mainly concentrated in small and medium-sized cities and vast inland markets, which are the largest and fastest growing markets in China.
These markets are experiencing perceptual acceptance of products, and the speed of accepting a product is very fast. The market without more choices should be a growth market with both potential and demand, and the sales behavior is greater than the promotion behavior. Such a market can be blindly sought after by a simple cognition.
The essential difference between gift consumption and functional consumption is that the consumption value of gift consumption is reflected in the moment when the gift is received, not in the process of using and consuming the product. To sum up, if you want to be a gift star, you must have the following characteristics:
1. Gift giving is deeply rooted in China. A very important economic reason for the appearance of gift stars is the development of media, especially the development of TV media, which has changed people's lifestyle and profoundly affected people's value orientation.
2. Gift stars are always put on. In about three years, the new gift star will replace the old one.
A product that becomes a gift star must be a household name, and its slogan has become a popular mantra. The product brand awareness rate is generally above 80%, which is the highest product awareness rate. The second and third awareness rates generally do not have the value of gift stars. For example, cameras and video cameras have once become popular products for gifts, but because the brands are too scattered, no brand can reach 50% recognition, so there is no chance to appear as a gift star.
4. The brand image and use of products that become gift stars must adapt to the characteristics of the times at that time.
5. The product price of gift stars is generally in the range of expensive but not expensive relative to the consumption power at that time. Expensive products make people want to own them, but they are reluctant to buy them. This kind of products have great gift consumption value. Products that are too expensive have lost their universality and are limited by legal factors, so it is impossible to become a gift star.
Maotai platinum wine, as a health wine, has a certain cognitive basis in consumers' minds. Based on the analysis of gift consumption behavior and psychology, we can consider:
1. In the spread of products, on the basis that the physical properties of the products themselves are recognized by consumers, what should be highlighted is an emotion and a concern. At present, the products of gift brands mostly stay in the stage of product delivery. Even melatonin only stays at the level of transmitting health. In fact, dig deep, there are many kinds of health, physical health or mental health. On the other hand, how to use event marketing in communication to create a gift-giving trend and guide and stimulate consumers.
2. In the promotion of products, can we consider joint promotion with other holiday gifts, because during the Spring Festival, the gift-giving behavior of consumers is often not single, and there are often several kinds of gifts for parents and elders. Here you can consider joint promotion with consumers and choose more foods such as milk powder; Or daily necessities related to the lives of middle-aged and elderly consumers, such as small radios.
3. On the definition of crowd, the survey shows that consumers who live in cities and whose parents still live in rural areas or towns have a higher choice of health wine. So, do these consumers have the same cultural background, how to guide them and how to cause their buzz in communication?
Social Practice Survey Report 2 I. Practice Theme:
Through the investigation of white pollution, we can understand the harm of "white pollution" to the earth and human beings, so as to have a deeper understanding of environmental pollution and improve environmental awareness. Develop a good personal habit of not littering at will. Improve personal quality and practical ability. Go out of the classroom, cultivate social practice ability, enhance the cooperation ability between students, and publicize the concept of environmental protection. Therefore, we actually investigate white garbage, waste batteries and other garbage that is harmful to the environment.
Second, the practice form:
1, ask people of all ages.
2. Pick up waste batteries on the lawn.
3. Go to various hotels for field trips.
4. Search for information online
Third, the practice time:
20xx065438+1October 15 to 20xx065438+1October 2 1.
Fourth, the practice address:
Verb (short for verb) Practitioner:
Investigation schedule, time and activity arrangement, 65438+ 10/5, subject determination and preparation, 65438+ 10/6, online or library search related materials, 65438+ 10. And analyze and summarize the experience of the activity of 654381October 20th, write an investigation report, and modify the loopholes of 654381October 20th.
Six, the internship report text:
Foreword:
In order to implement the strategic goal of sound and rapid development of the CPC Central Committee and build China into a green and economical society, the CPC Central Committee has put forward many suggestions on how to strengthen environmental protection. I have also made a lot of efforts for this. Driven by this wind of reform, the Institute of Chemical Technology actively responded to the call of the Party and the school, encouraged students at all levels, and encouraged us to actively participate in social practice activities and environmental protection actions. So, I made a preliminary investigation on environmental protection.
Today, China has formed a good situation in which everyone attaches importance to education. The education a child receives from childhood will play a decisive role in the formation of his world outlook and outlook on life. Let children realize the importance of environmental protection and the seriousness of the situation from an early age, which will certainly play a very good role in promoting environmental protection. We can write the knowledge about the environment into the teaching materials, and we can organize more lectures on environmental protection in the university campus. In this way, starting with young students, environmental protection will have a stamina and will be endless.
Seven, the practice process:
1. According to our inquiry, we learned that people littered with waste batteries. Eighty percent of people will throw away their used batteries, while the other two adults will keep them in the corner of their homes. 70% people know that littering is harmful to the environment, and the rest don't know its harm.
2. We found in a small restaurant in Dongzhuyuan Community that when his restaurant is busy, it will probably use 150 plastic bags a day. There are dozens of restaurants and restaurants in our town.
3. At the mouth of a trash can, count the times of throwing large and small packaging bags, fast food boxes and plastic products in half an hour: about 200 times in the morning, about 0/00 times at noon, and about 90 times at night. This is just a trash can. There is so much waste plastic in one day. It is not difficult to imagine that the waste plastics in China and even in the world will be an astronomical figure.
4. We use the Internet for research. We found a vast space on the Internet, which gave us a deeper understanding of "white pollution".
"White pollution" has become a well-known new term. So what is "white pollution"? "White pollution" mainly refers to the environmental pollution caused by white foamed plastic lunch boxes, various plastic bags and agricultural plastic films. The main components of "white pollution" are polyethylene (PE), polyvinyl chloride (PV), polypropylene (PP) and polystyrene resin (PS). Plasticizer, foaming agent, heat stabilizer, antioxidant, etc. Also added to these pollutants.
The main reasons of "white pollution":
(1) Plastic garbage has not been properly managed and disposed of, and garbage has not been collected separately. What can be recycled is not recycled.
(2) Many enterprises do not scientifically treat the white garbage produced in the production process and let it drift.
(3) China's existing laws do not deal with plastic packaging waste, and excellent relevant laws and regulations are formulated.
(4) I learned that in order to create a civilized and hygienic farm, our farm began to restrict plastic and use degradable plastic bags in June. Our farm has become much cleaner, but generally speaking, people's awareness of environmental protection is still weak, and the abuse and random dumping of plastic products is quite common.
Chemical batteries mainly contain heavy metals such as copper, cadmium, lead, nickel, zinc and copper. According to experts, a dry battery contains 50- 100 mg of tribute. Once the mercury in the battery is mixed with groundwater, it may enter the human body through crops or drinking water, damaging the human kidney. More dangerous is that mercury is in the water, and mercury is in the water. Due to the action of microorganisms, inorganic mercury is transformed into methylmercury, which is continuously enriched through the food chain, making methylmercury in mercury-contaminated fish 10,000 times higher than that in water. Once people use this fish too much, methylmercury will enter the human body. Because methylmercury is easily absorbed and difficult to degrade and excrete, it is easy to accumulate in the brain, causing serious damage to people's nervous system and even crazy death. Therefore, Gong pollution in the battery should not be underestimated. Relevant information shows that a nail-sized waste button cell can pollute 600,000 liters of water; One section 1 battery rotted in the ground, which can keep the vegetation of one square meter of land from rising. This is really shocking.
In addition to the above mercury pollution, cadmium and lead in waste batteries also bring a lot of harm. Among them, the harm analysis table of lead "white pollution" shows that plastic bags are made of polymer organic materials, which are difficult to decompose in soil environment and have great harm. Disposable bamboo sticks, disposable straws, disposable lunch boxes and disposable beverage cups are often used in food stalls. Discard it on the ground after eating, which will waste wood for a long time, lead to deforestation and cause certain harm. They are made of plastic, and are discarded on the road to form a garbage dump, which hinders traffic, cannot be degraded, and produces a lot of toxic gases. Affect people's health If there are leftover drinks or pollutants in the cup, it will become a hotbed for mosquitoes and bacteria to survive and reproduce. The compound can enter the human body through respiratory tract and digestive tract, which will lead to anemia and nephritis, even damage the nervous system and affect people's intelligence. Cadmium is harmful to the growth and development of plants and to people. It can enter the human body through the digestive tract and respiratory tract through food, water and air, and accumulate in human kidneys and bones, which will lead to anemia, metabolic abnormality, hypertension, renal dysfunction and other diseases, and seriously cause a terrible "pain", making human bones fragile and eventually broken. Other metals, such as zinc, copper and manganese. If it is enriched in large quantities in the body, it will also reduce people's immunity!
VIII. Practical Experience and Conclusions
Through this practice, I have more deeply realized the importance of environmental protection. In order to protect the environment and develop the economy, it is necessary to build an environment-friendly society. At present, building an environment-friendly society should focus on six key issues:
1, vigorously advocate the ethical values of building an environment-friendly society.
Publicize those excellent environmental ethics in our traditional culture confidently, and oppose ideas that are not in line with national conditions and are extravagant and wasteful. From the height of improving the party's ruling ability, we should apply the Marxist view of nature and development to make the principle of harmonious coexistence between man and nature permeate all social management work.
2. Establish and improve the decision-making system conducive to environmental protection.
Environment-friendly society is a new type of social development. It is necessary to create the necessary political guarantee conditions for the transformation to a new stage of social development, especially to establish the environmental performance appraisal system for leading cadres, the green national economic accounting system, the strategic environmental impact assessment system and the public participation system.
3. Establish an economic development model characterized by circular economy.
Vigorously developing circular economy is the concrete embodiment of the development model of environment-friendly economy. In accordance with the principle of "reduction, reuse and recycling", we will implement clean production in the production process of products, carry out ecological design and transformation in industries and industrial parks, strive to realize the recycling of waste, implement environmental labeling, environmental certification and government green procurement systems, and improve the recycling system of renewable resources. Continue to carry out "green creation" pilot demonstration activities.
4. Actively advocate environment-friendly consumption patterns.
Vigorously advocate moderate consumption, fair consumption and green consumption. Promote the production of environmentally friendly products and services through environmentally friendly consumption choices. At the same time, through the improvement of production process and technology, the cost of environmental protection products is continuously reduced, and a benign interaction between green consumption and green production is formed.
5. Vigorously develop and apply environment-friendly science and technology.
Based on the harmony between man and nature, develop and apply environment-friendly science and technology, and form a production and consumption system with less resource consumption, high utilization efficiency of resources and energy, and less waste discharge, so that human development and utilization of nature can be controlled within the scope of self-renewal of ecological environment.
6. Constantly cultivate an environment-friendly cultural atmosphere.
Establish the values and moral values of respecting nature, and make the concept of an environment-friendly society become the values of the whole society through the support and help of education, literature, art and technology.
Through the above investigation and analysis, we can see that our awareness of environmental protection needs to be improved. The government should increase publicity and strengthen the management and recycling of garbage. Most people know that littering waste batteries is harmful to the environment, but they can't find a place to recycle batteries, so they can only throw them into ordinary trash cans. In the meantime, the government has an unshirkable responsibility and should respond positively.
Humans * * * share all the sky with the earth where they live, which is an inseparable whole. Let's take active actions, for the sake of life on earth, for the sake of protecting our living space, starting from me and starting from the little things around us. I believe that we will have a beautiful and complete blue sky in the near future with scientific methods and our practical actions.
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