Six major steps and techniques for making hand-painted POP posters

Hand-painted POP is a type of POP advertising, which is mainly used to stimulate and guide consumption and activate the store atmosphere. Because of its low production cost, bright colors, and being a silent salesperson, it is favored by the retail industry. So, how to make hand-painted POP posters? What are the techniques? Please learn about it below. 6 steps and techniques for making hand-painted POP posters 1

The general process of making hand-painted POP posters

The first step: Collect content related to the event or product

Step 2: Refine the title and streamline the text

Step 3: Choose the appropriate layout

Step 4: Choose the appropriate color combination

Step 5: Select relevant illustrations

Step 6: Make POP according to the format requirements

Tips for making hand-painted POP

First, practice well Hand-drawn POP typeface or movable type.

Words are the basis of a poster. It is recommended that beginners buy a copybook and use markers and calligraphy grids to practice calligraphy.

Second, master several commonly used font decoration methods.

The title is the soul of a poster. Making a good title can not only highlight the theme, but also make the picture more vivid. But there are many ways to decorate titles, and beginners may not find the direction. You might as well find a few decoration methods you like during practice. This way, it will not only be easier to master the techniques, but also the learning effect will be better. While shortening the production time, it will quickly improve the quality of students' hand-painted POP posters.

Third, pay attention to typesetting and layout.

The simplest typesetting is horizontal layout. Beginners would rather seek stability than extravagant hope for survival and change. At this time, the main text and title words can be decorated with decorative lines or color blocks to distinguish them from each other, but also echo each other. Other layouts are as follows:

Leave space on all four sides of the poster.

This is also called the external "breathing" of POP posters. If there is no breathing, the written content of the poster will be pushed to the four sides, which will make people feel suffocated and chest tight. The specific width of the blank space will vary according to the size of the poster. For 2-open (530cm×760cm) POP paper, 3-5cm of blank space is required on all four sides; for 4-open (390cm×543cm) POP paper, 2-4cm of blank space is required on all four sides; Generally, leave 0.5 to 1cm blank on all four sides of the explosion card.

Line spacing is greater than character spacing.

As long as the POP content has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text must be greater than the character spacing. The specific line spacing size is generally between 1/3 and 1/2 of the character height. The requirement for word spacing is that words should be close to each other, but generally they should not be connected, and a certain gap should be left.

The title, illustrations, and text each account for about 1/3 of the poster area.

The title and subtitle of a POP together should occupy 1/4 to 1/2 of the entire POP area. Normally, the title occupies about 1/3 of the poster area. (When the POP text content is relatively small, the title can occupy about 1/2 of the poster area; when the text content is relatively large, the title can also be compressed to 1/4.)

Fourth, color Don’t be too many and confused.

A poster can have 3 to 5 theme colors. Too many colors will make it cluttered, while too few colors will fail to highlight the key points. For this reason, the author recommends that the title word can be written in 1 to 3 colors, the main text should be written in one color (that is, written to the end with one pen), and the key content (such as "delivery", price, date) can be written in another color.

Fifth, the illustration selection must be relevant to the product.

For example, the picture below shows a slender young woman. It is easy to think that Besunyen’s target customers are young women, and her slender figure can better demonstrate the slimming effect of the product.

Sixth, event poster production.

Generally speaking, the main title of activity posters is relatively direct, so that people can know what activity it is at a glance, or the main title should be more interesting and the subtitle should be more straightforward.

There are generally two types of event poster text templates

1. Time and place type. Just like when I was a child, I wrote a composition and told "what happened to whom at what time, where and what happened." With this kind of event poster, we can inform everyone about the time, place and other things that need to be notified.

2. Prize seduction type. "With big prizes, there will always be brave men." If your competition has huge prizes, why not tell everyone? Maybe the number of participants will double, and the atmosphere of the event will be even more HIGH.

Of course, it will be more attractive if paired with a relevant cartoon illustration.

6 steps and techniques for making hand-painted POP posters Part 2

Painting based on photos

For beginners, there is nothing more helpful for them to learn hand-painting than painting based on photos. , laying a solid foundation for future outdoor sketching and creation. If students who have just started sketching directly go to the field to sketch, they will generally feel that they don’t know where to start. Either the proportion is wrong or it is too partial, they are stuck on the expression of light and shadow, etc. Therefore, it is relatively easy to create a picture based on a photo. Students do not need to be distracted by light, shadow, color, and proportion. The key point is to understand the general relationship between black, white and gray levels, and the expression of black is not a rigorous sketch expression. It mainly emphasizes general expression and understands the density and rhythm of the picture. Therefore, hand-drawing practice of Mengtu is very necessary. We must practice it consistently, understand the organizational language of the picture, and learn to make choices.

Issues to pay attention to when painting

1. Selective painting

Every photo we choose cannot be perfect and requires us to recompose the picture. Among them The most important principle is to choose the visual center and focus of each of your photos, that is, the theme of the photo itself. The rest are secondary links and should be cropped appropriately. Paintings that are able to summarize, boldly omit and summarize according to the needs of the picture, and carry out necessary subjective processing. It is not necessary for any object to be in every detail. It can be appropriately shifted according to the picture, objects can be changed, backgrounds can be added, etc., all in order to highlight the theme.

2. Strengthen the contrast

Strengthen the contrast of light and dark depth changes, make the bright ones brighter and the dark ones darker, and open up the layers. Strengthen the contrast between the density and density of the picture, express the material of the object, and emphasize the difference in material. The density should be appropriate to truly achieve the state of being sparse and airtight.

3. Grasp the shape

In the Mongolian image, you must grasp the shape tightly and present a clear structure, so that you can use the pen to get it in place. The trend of the strokes and lines will depend on the structure of the object. Go and achieve the effect of defeating more with less. Don’t ignore the thickness and volume of objects and be patient in exploring these details, so that the picture will be attractive.

IV. Expression Techniques

There are many forms of expression in painting based on photos. It is not limited to using the density relationship of lines to express the picture effect. We can also use pens, light colors or renderings. The technique gives rich colors to make the picture more vivid and energetic. In the process of coloring, you should pay attention to starting from the shallower to the deeper, going deeper layer by layer, starting from the whole, drawing out the contrast, surrounding the main body, and carving it carefully. Finally, the masking exercise helps to improve our highly unified generalization ability and the ability to control the brightness, gray, and darkness of the picture. This will help beginners get into the state quickly and is one of the shortcuts to learning hand-painting. 6 steps and techniques for making hand-painted POP posters Part 3

Gouache is an opaque watercolor pigment that has been used for painting architectural representations for a long time. Due to its strong coverage, painting techniques are easy to master. The following is an introduction to the gouache rendering dehalation technique.

In architectural renderings, halo is the key to expressing light and shadow. The main difference between gouache and watercolor rendering lies in the brush strokes and covering methods. It is not advisable to use a general paintbrush to remove halo evenly over a large area. You must use a small brush to quickly apply very thick gouache paint on the drawing paper, and brush it back and forth repeatedly. If the area is not large, you can use a gouache flat pen to apply color on the paper in one stroke. During the dehalation process, multiple brushes can be used at the same time according to the characteristics of different brushes to achieve good results.

There are several methods for gouache deblooming:

(1) Direct method or continuous coloring method

This deblooming method mostly uses a small rendering area , this painting method is to mix the paint directly, emphasizing touching the points with the brush instead of letting the color flow down. For large areas of gouache rendering, use a small brush to brush back and forth, adding color while brushing to make it fade. The paper must be kept moist.

(2) Rendering method that imitates the "washing" of ink and ink colors

Although gouache is thicker than ink and watercolor, as long as the slope of the drawing board is steeper, it can also flow slowly along the slope of the drawing board. Down. Therefore, the "washing" method can be used to render a large area of ??halo. The method is exactly the same as ink and watercolor. I won’t go into details here.

(3) Pointillism rendering method

This method uses small dots to compose the picture. It takes a long time and is done patiently and meticulously using different gouache paints in different layers. become. The sky, trees, pools, and lawns can all be painted using pointillism. The objects represented are rich in color and have a strong sense of light.

(4) Spray rendering method

Spraying uses compressed air to spray gouache or a special pigment from the nozzle of a spray gun to form granular mist. Before spraying, prepare a carved mask for covering purposes. Therefore, this method is more complicated, time-consuming and labor-intensive.

In short, the purpose of making architectural representation drawings is to better represent the building and express the architect's design intention. As for which representation technique to choose, it depends on each person's mastery and preference. An architectural representation is nothing more than an "instruction manual" for an architect's work. 6 steps and techniques for making hand-painted POP posters Part 4

1. Comparison.

Contrast is the basic shaping technique of art design. Comparing two different things, shapes, colors, etc. is called contrast. Such as square and circle, old and new, size, black and white, depth, thickness, etc. Put two obviously opposing elements in the same space and design them to be both antagonistic and harmonious, contradictory and unified, so as to achieve sharp contrast in the strong contrast and achieve complementary and satisfying effects.

2. Harmony.

Harmony includes the meaning of harmony. On the premise of meeting functional requirements, it harmonizes the combination of shape, color, light, quality, etc. of various indoor objects to become a very harmonious and unified whole. Harmony can also be divided into harmony of environment and shape, harmony of material texture, harmony of tone, harmony of style and so on. Harmony can enable people to obtain tranquility and peaceful satisfaction visually and psychologically.

3. Symmetry

Symmetry is a traditional technique of formal beauty and the earliest law of formal beauty mastered by humans. Symmetry is divided into absolute symmetry and relative symmetry. Symmetry up and down, left and right, and symmetry of the same shape, color, and substance are absolute symmetry. What is used in interior design is relative symmetry. Symmetry gives people a sense of order, solemnity, neatness, and the beauty of harmony.

4. Balance.

In life, the golden rooster is independent, and the actor walks the tightrope, giving people a stable visual artistic enjoyment from the balance of forces, and enabling people to obtain a visual balance mentality. Balance is a body with unequal shapes and equal amounts based on the central axis and center point. , components, and color configurations. Compared with balanced and symmetrical forms, it has a lively, vivid, harmonious and graceful charm.

5. Level.

A decorative composition should be divided into layers to make the picture richer in depth, breadth and richness. If there is a lack of hierarchy, it will feel mediocre. Interior design must also pursue a sense of spatial hierarchy. For example, the color changes from cold to warm, the brightness changes from light to dark, the texture changes from complex to simple, the shape changes from large to small, from square to round, the composition changes from concentrated to scattered, and the texture is single to diverse, etc., all can be seen as rich layers. change. Level changes can achieve extremely rich perspective effects.

6. Echo.

Echoes are like shadows accompanying each other. In interior design, the ceiling, floor, table top and other parts adopt echo techniques, and the processing of shapes will play a corresponding role. Echoing is a form of balanced beauty and is a commonly used technique in various arts. Echoing is also known as "corresponding symmetry" and "relative symmetry". Generally, techniques such as image correspondence, virtual and real momentum, etc. are used to achieve the artistic effect of echoing.

7. Continuation.

Continuation refers to continuous extension. People often use the word "image" to refer to the appearance of all objects. If an image moves up or down regularly, left or right, it is a continuation. This kind of continuation technique is used in space to give the space a sense of expansion or guidance, and can even deepen people's impression of key scenery in the environment.

8. Simplicity.

Concise or concise. It means that there are no gorgeous decorations and unnecessary additions in the indoor environment. Based on the principle of less but better, interior decoration is reduced to a minimum. Thinking that "less is more, simplicity is rich". Simplicity is one of the techniques worth advocating in interior design, and it is also a very popular trend in recent years.

9. Unique.

Unique is also called specific. Uniqueness means breaking through the original rules and being innovative and eye-catching. In nature, "a little red in the green bush, a green space in the desert" are all unique manifestations. Uniqueness is produced in foil and exists in comparison with each other. Breakthrough imagination is particularly valued in interior design to create personality and character.

10. Color tone.

Color is one of the important factors in plastic art design. Different colors can cause different visual color sensations in people. For example, red, orange, and yellow have a warm feeling and are called warm colors; blue and green have a cold and calm feeling and are called cold colors. In interior design, various color combinations can be used. There are many kinds of colors, which can generally be summarized as "the same color, similar color, adjacent color, contrasting color", etc., which can be used flexibly according to different environments.

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