Category words refer to the category names related to the products or services of enterprises. In the design of website structure, we often match these keywords to columns page or list pages. Usually, these keywords have a relatively high keyword index and strong competitiveness.

Brand words are usually considered to refer to the brand name or enterprise name of the website. Generally speaking, the degree of competition of brand words is very low, but it does not rule out that many sales agents often habitually use brand words to rank. Therefore, when ranking brand words, we also need to analyze and think more.

Website keywords are classified by heat.

1, popular keyword

Hot keywords refer to keywords that have been searched a lot recently. These keywords are very competitive and difficult to optimize, but if they are optimized to the forefront of search engines, they will get more traffic.

2, unpopular keywords

Unpopular keywords refer to keywords with a small search volume in the near future. There are fewer people searching for such keywords, and the traffic they get will be correspondingly less.

3. Common keywords

Common keywords refer to keywords with a certain amount of search. These keywords are not very competitive, but also have high subdivision, high accuracy and wide coverage, which can also bring some traffic to the website.