(1) Hot goods (baby). It refers to the goods that are popular on Taobao platform, have a large collection and are welcomed by specific consumers. This kind of commodity is a well-known brand commodity, and the price is reasonable and affordable. Not only are there a large number of consumers who buy this commodity, but the favorable rate is also relatively high. The key parameters of popular commodities are the current sales times, cumulative sales times, buyers' favorable rate, clicks, times of being added to the collection, the reputation level of the owner and the number of points. Under normal circumstances, Taobao platform will adjust the parameter weights from time to time and launch new hot products.
(2) Promotion in taobao guest.
Taobao promotion, namely taobao guest promotion, is a promotion model specially designed for Taobao sellers, which was jointly developed by Taobao and Ali Mama. It is a promotion mode with transaction billing. Taobao guest got a link from Ali's mother to a product that the merchant was waiting to promote, helping Taobao merchants to promote it in chats, forums, blogs, personal websites or other places. After the buyer enters the transaction through the promotion link, Taobao customers get a certain percentage of commission promised by the merchants when releasing the promotion products.
(3) Consumer Protection Alliance.
Consumer protection alliance is the comprehensive protection provided by consumer protection plan for consumers' online shopping. Shops applying to join the consumer protection plan will sign a credit agreement with Taobao after passing the qualification examination of Taobao, and pay a credit deposit. Taobao will provide "advance payment" guarantee for these stores: if buyers use Alipay to buy goods from these sellers, there will be commodity problems caused by sellers such as product quality within 14 days after receiving the goods. Taobao will help buyers apply for compensation for return. If the seller does not accept the application, Taobao will
Consumer protection alliance itself is not a means of promotion, but because Taobao has limited many promotion methods for consumers, it has set "Narrow the search scope" in Taobao's search engine, checked the "Consumer Protection Plan" option and then clicked Search. At this point, consumers can search for products that have joined the "consumer protection plan" and screen out products that have not joined the consumer protection plan.
(4) window recommendation. On Taobao platform, the definition of window position is that the products recommended by the window will be displayed in the window recommendation on the platform product list page, and each merchant can obtain different window recommendation positions according to the credit and sales situation. Window sales is the most important basic knowledge, and it is also a key measure to increase the number of views. From the first day when a merchant creates a store, the daily transaction becomes very important. In the rules before Taobao platform, the number of shop windows recommended by a store without any reputation is five, because Taobao platform stipulates that the number of shop windows is less than 1 month, and supports five window numbers; Within 3 months, support 10 window number; After 3 months, the support will be cancelled. Therefore, if you don't strive for turnover and improve your credit rating for three months, the number of windows will decrease 10. Under normal circumstances, the store can get up to 35 windows, and the position of 10 will be of great significance. Some merchants don't know the sales rules of "window style". Since they have opened a shop, they don't need to recommend it in the window. As time goes by, the shops are almost empty, so there will be no turnover.
(5) snap up in a limited time (seconds kill).
Time-limited snapping is a trading rule that makes full use of Taobao platform. Generally, the effective shelf life of released goods is 7 days, 14 days. Time-limited snapping means that consumers can be informed of the shelf time of new products before the goods are put on the shelves, and the transaction is limited within a certain period of time, and the number is limited. After the expiration, it will be removed from the shelf and sold out. Quite a few crown sellers frequently use this promotion method. The ultimate use of this method is "spike", that is, after the goods are put on the shelves, buyers have to race against time to place orders, otherwise they can't buy them, and often all the goods are sold out in dozens of seconds after they are put on the shelves, which makes many customers who can't buy them full of expectations for the next spike activity. This limited sales method is commonly known as the "Hunger Promotion Law".
(6) unitary zone. On the left side of the homepage of Taobao platform, there is a promotion position of "one dollar zone", which has been changed to "one dollar auction". The dollar zone actually refers to the goods that start with a dollar, not that a commodity will sell for a dollar; Applicable to Taobao auction rules, that is, starting from one yuan, each auction wins with the highest price according to the price increase and the final auction price; It is mainly an effective means for shops to do promotional activities to attract popularity; Many store managers will set higher freight and postage for products from one-yuan auction to make up for possible losses in the auction. For merchants and shops, the products used in the one-dollar zone must be attractive enough and have a certain price difference. The products should be more popular, popular and easy to succeed.
(7) Promotion methods of coupons (discount coupons) and red envelopes. Taobao coupons are generally worth the price in 20 yuan. Buyers can use coupons to purchase the products set in the coupon promotion, and get the preferential 20 yuan immediately. However, goods without preferential promotion settings cannot be purchased with coupons. There are also many channels and ways for consumers to obtain coupons, which are convenient and quick, such as applying by code or Alipay Dragon Card number, and applying by Alipay transaction number.
Merchants or individual Taobao shops need to register in the online store background system to participate in the promotion of Taobao coupons, and at the same time they need to meet the following registration conditions: they must be shops that have joined the consumer protection plan; The favorable rate of the store is over 96% (including 96%); The online commodity quantity (SKU) of the store reaches 50 pieces (including 50 pieces). It is convenient to set up a background system in the store. In the list of products, first select the products that the store plans to promote, click "Set Promotion" button, click "I agree with the agreement and would like to participate in the promotion activities", then select the denomination of the coupon, and click "Save" to complete the setting. After the setting is completed, the corresponding logo will appear on the goods, which can increase the probability that the goods will be searched. The expenses of coupons and red envelopes are borne by shops or merchants, which are coupons provided by merchants or shops to consumers, equivalent to coupons. (8) group purchase.
(9) Friendship link+store name keyword.
Usually, friendly links can improve the arrival rate of potential consumers in stores. If the name of the store is attractive enough to consumers, it can bring a considerable number of random views to the store. According to Google's ranking rules, the higher the PR value, the higher the value of friendship links, so merchants or stores should try to find other popular stores to exchange friendship links, and sometimes they may need to buy friendship link positions; The name of the store is related to the ranking in the search results page of the search engine. The more attractive the store name is, the higher the correlation between keywords and products and the overlap of potential customers' concerns, the easier it is for consumers to search, and the attractive store name can better meet consumers' psychological expectations of clicking into the store.
(10) cornucopia.
The cornucopia is actually a popular collection list developed by Taobao platform. Goods can enter the cornucopia, just like popular treasures, with conditions. Taobao has built a model with many parameters, which is confidential for Taobao, but for merchants and shops, to understand this model, it must be supported by rich practical experience. Under normal circumstances, the promotion of goods entering the cornucopia must be related to the number of times that goods are added to favorites by consumers, that is, the collection rate of goods is relatively high. As for how to improve the collection rate of goods, stores can widely publicize and invite potential customers and friends to add goods to favorites as much as possible, or publish them on forums, Taobao personal space (similar to blogs) and other communication platforms to improve the collection rate.
(1 1) community reality show (super buyer show). After the successful transaction with Alipay, the purchased goods can come out through the buyer Xiu Xiu. One of the characteristics of Taobao is that sellers can also be buyers at the same time, and there is no boundary between buyers and sellers, so the super buyer show is beneficial to both buyers and sellers.
(12) business alliance.
Merchant alliance is a function launched by Taobao, which allows stores to organize themselves to form a series of stores; Online shop joining the merchant alliance can improve the exposure of the shop; By forming a business alliance, it is equivalent to forming a loose team alliance, and stores can promote each other.
(13) Taobao community forum.
Taobao Community Forum is an online virtual community that Taobao provides communication and exchange for buyers and sellers. For new stores, the forum is a good place to learn sales skills, and buyers can release "super buyer show"; Sellers can also publish articles such as Super Baby Show, shop opening tips and supporting books. If the work is successfully released and becomes the essence of the forum, it can bring huge traffic to the store.
The above are some common promotion methods of goods and shops on Taobao platform. These methods are not necessarily used alone. Shops or merchants can combine and use flexibly according to the situation.