I always like to have a delicious piece of cake during afternoon tea. Many people also take a fancy to the business opportunities of cake shops. Opening a cake shop requires a good business plan. I have compiled a cake shop business plan. Share it with everyone! syb Business Plan Cake Shop Sample Article 1

1. Industry Overview

I will come out of the ivory tower next year. Due to the impact of the economic crisis, I have become interested in the catering industry and plan to graduate. Later, I opened a cake shop. The cake shop has great development prospects. Nowadays, people’s lives are better, their consumption level is higher, and their pursuit of quality of life is also higher. Comprehensive cake shops have become a major part of urban consumption. trend.

2. Overview of the cake shop

1. Our shop belongs to the catering service industry, its name is "xx Afternoon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community commercial street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson and Xiangyangfang.

3. Our store requires 95,000 yuan in start-up capital.

3. Business objectives

1. Due to its geographical location in a commercial street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened and we want to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the commercial street and recover the cost within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a well-known brand in the cake market.

IV. Market Analysis

1. Customer source: Our store’s target customers include: general consumers who go to commercial streets for shopping and entertainment, accounting for about 50%; students from nearby schools and shops Staff and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Xiangyangfang, Hongye, and Anqier. Therefore, the competition is huge

5. Business plan

1. First, go to several nearby cake shops to gather information and find out the cost prices of different types and sizes of cakes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the opening funds, start poaching from major cake shops. Don't dig blatantly. You have to sneak over and discuss with the store master when there are few people in the store. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: Customers will never have the cheapest price. If you can lower your price by a few dollars today, tomorrow there may be competitors competing with you for orders at a lower price. ?I understand certain competitive strategies in the product market: ?Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers?

4. Cake shops are mainly for the public, so the prices are not too high and belong to the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the effect of advertising

6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.

7. After multiple investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the very popular ice porridge and shaved ice, as well as milk tea and juice drinks according to the season, which are very popular among customers.

8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off. On the one hand, this can give consumers a sense of respect, and on the other hand, it can also make it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can address him or her as Mr. or Miss * in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge, stories, etc. about pastries and beverages. On the one hand, they can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.

10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation for their success. The content comes from Xuzhou Convenience Network and we sincerely serve you.

11. The food industry has special job skill requirements: employees must hold a "health certificate".

6. Financial estimate

Start-up assets: approximately 95,000 yuan

Equipment investment: 1. Rent 5,000 yuan. 2. Approximately 2,000 yuan for facade decoration (including store decoration and light boxes) 3. Approximately 1,500 yuan for shelves and sales tables 4. 500 yuan for uniform clothing for employees (2 people) 5. Maximum investment in machinery and equipment: 80,000 yuan (including production A complete set of cake utensils) The first purchase payment: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.

Cost of goods: about 30%, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires 1 cake chef and 1 waiter, with a total salary of 2,000 yuan.

Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

7. Analysis of risks and constraints:

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more. financial and material resources and "gimmicks" to attract customers. syb Business Plan Cake Shop Sample Article 2

1. Project Background

With the improvement of people’s living standards and the diversification of material and cultural life, cakes have gradually become a necessity in people’s daily lives. Food is indispensable, especially for college students, but today’s fast-paced life and emerging lifestyle make many college students neither have time nor are willing to go to retail cake shops to buy it. In view of this, we opened this online cake shop, aiming to We are providing high-quality and excellent services and a relaxed and convenient lifestyle to college students.

2. Company project planning

1. Reasons for company establishment

1.1 Organizational reasons

Most students have more classes in the evening. It's late after class and I'm hungry when I get back to my dormitory. The canteen has long been closed and the canteen is far away. In addition, many students are lazy and would rather go hungry than go out to buy food. Considering these factors, our online cake shop came into being.

　1.2 Technical reasons

Cake is a Western pastry, and the production technology is no longer a secret. As long as you study hard, use enough ingredients, or hire a pastry chef, there will be basically no problems in making cakes. .

　1.3 School reasons

Nowadays, the common situation across the country is that it is difficult to find a job. College students have just left school and are full of ideals and ambitions but no practical experience. Employers pay great attention to qualifications while focusing on ability. and experience, so college students are in a state of being unable to achieve a high level or a low level. In order to change this passive situation, the school encourages college students to start their own businesses without affecting their studies. Therefore, the establishment of the online cake shop has received strong support from the school.

2. Company Mission

Efficient and smooth sales channels, based on providing cakes of various flavors, also selling flowers and exquisite small gifts, providing part-time jobs for students with financial difficulties, Create the best quality living environment for college students!

3. Company goals

Based on the University of Industry and Commerce, serve universities in Chongqing, develop and grow step by step, thereby radiating universities across the country, and create a first-class online cake shop .

3. Business environment and customer analysis

1. Industry analysis

The website of "馦香园 Online Cake Shop" is launched by college students for 650 people A vertical website for thousands of college students, so the target consumers are college students. In addition to the main website of Chongqing Technology and Business University, this website has branch stations in various universities in Chongqing. Therefore, the tentative target consumer group focuses on college students in Chongqing colleges and universities, and the market will be gradually expanded in the future. Taking Chongqing Technology and Business University as an example, there are nearly 20,000 students of various types, and the latest statistics show that there are 6.5 million college students nationwide. This market size is quite large, and considering the fact that current students may still become loyal customers of the website after graduation, the capacity of the target market will be considerable.

2. Analysis of survey results

Our company conducts customer analysis focusing on college students in various universities in Chongqing, mainly through online questionnaire surveys and individual interviews.

⑴ Have obvious curiosity and convergence in innovation, and purchase behavior after listening to introductions from classmates or friends.

⑵Purchasing behavior is basically emotional, but due to the influence of one's own economic income, the purchasing behavior is also rational. Generally, varieties with lower prices but better taste are chosen.

⑶ College students do not have a fixed purchasing pattern, and their purchasing behavior is often arbitrary.

⑷Have strong ability to accept and absorb new things, pursue fashion, advocate individuality, and pay attention to beauty.

⑸The factors that influence product purchase are: price, taste, variety, packaging, service, etc.

⑹Purchasing behavior is very festive, generally concentrated around Teacher’s Day, Valentine’s Day, Christmas and friends’ birthdays.

3. Target customer analysis

College students generally focus on mid- to low-end prices, good taste, and fresh cakes, which are mostly used for late-night snacks. At certain specific times, such as birthdays or gifts, we also pay attention to packaging, which tends to be warm and innovative, and has a tendency to develop in a personalized direction. Cards, flowers or small gifts are often included with the cake requirements.

IV. Business strategy

1. Marketing strategy analysis

1.1 Brand strategy

At the beginning of website construction, we will attach great importance to the brand. For the brand packaging, based on detailed market research and bold predictions, the art staff adopted a design plan that combined dynamic and static pages, carefully planned the visual image and text fonts, and attached exquisite cake pictures, striving to be unique and innovative.

1.2 Price strategy

The prices range from 1 to 50 yuan, mainly in the mid- to low-end price range. The online cake shop of Xiangxiangyuan strives to improve its raw materials, taste, packaging, services, etc. We strive to be perfect and strive to give customers maximum enjoyment and psychological satisfaction. It takes both price and quality routes to meet the needs of consumers at different levels.

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