The so-called lazy household goods, in a narrow sense, refer to household goods suitable for lazy people, and in essence, refer to all convenient, practical and advanced new household goods.
The comedian Van Toni said, "The highest state of lazy people is to seek shortcuts with wisdom." It is the profound understanding and comprehension of this wise saying that inspired the female college student Sally to start a business. She found business opportunities from the word "lazy" spurned by Chinese people, and "deviant" became popular all over the world. She opened a lazy commodity store to meet the needs of lazy people and established a national marketing network of "lazy tribe", which not only achieved her own career, but also managed and owned "lazy goods"
Lazy home product is a broad concept, not a simple product category, covering all aspects of products related to food, clothing, housing and transportation. At present, lazy home products cover eight categories of lazy home products, such as beauty care, daily necessities, kitchen supplies, cultural and sports supplies, bathroom, inflatable products, novel products, storage and disposable products, and keep up with the development and changes of lazy home products market, and constantly explore new lazy home products. ?
At present, there are mainly automatic products (such as automatic sweeper and automatic juicer), multifunctional products (multifunctional vegetable cutter and multifunctional computer desk in bed), practical patented products (such as mop squeezer and electric lunch box), inflatable products (such as inflatable bed, inflatable sofa and inflatable bathtub) and disposable products. Stepping into the "lazy tribe" lazy goods store provides a wide range of goods for lazy people. For example, rechargeable automatic sweeper is the latest generation of household floor cleaning equipment popular in Europe, which has the characteristics of advanced design, convenient operation and easy storage. This product adopts column design. When sweeping the floor with an electric roller brush, you can clean the places under the bed and sofa that are difficult to clean with a gentle push, and you don't have to bother to enjoy a lazy and happy life. Another example is an automatic cooking pot. Just add raw materials, spices and water, and press the menu operation button like "order food". When the dish is ready, it will automatically remind you to keep warm. Not only can it automatically cook more than 300 dishes, but it can also automatically cook dozens of kinds of porridge, such as rice porridge, steamed brown rice, preserved egg and lean meat porridge. ?
There are countless products of this kind in the "Lazy Tribe" store, which provides convenience and shortcuts for the so-called "new lazy people" and "little lazy people" who are busy with work, often work overtime on business trips, have no time to care about their lives, are well dressed, advocate a simple and time-saving lifestyle, and are good at exchanging money for energy and time, thus improving their taste and fun. It is these so-called laziness, not passive laziness, that is, neither procrastination nor inefficiency, but the so-called "new lazy people" or "little lazy people" who actively enjoy the fun of modern life, advocate a happy, relaxed and leisurely high-quality lifestyle, and pursue fresh, simple, simple and natural taste, which has opened up a broad market prospect for lazy people's home products.
According to the survey of 280 white-collar workers in Shenzhen, Guangzhou, Shanghai, Zhengzhou and other places, 8 1% gives priority to the humanized design of household products, more than 85.7% are interested in convenient and practical lazy products or have the intention to buy them, and 96.4% of the respondents are willing to accept the price higher than that of ordinary similar household products. These data have brought surprises for opening a lazy tribe lazy product store.
Miss Liu from Dongguan joined the "Lazy Tribe" store and set a good record of selling 5000 yuan a day. After Mr. Dai from Henan became a franchisee of the lazy tribe, the product sales were extremely hot. He was so busy that he got rid of the bad habit of playing mahjong, because the daily necessities business was dull in the past, and his wife praised the "lazy tribe" shop for everyone.