First, the layout: also known as typesetting, first decide whether it is straight or horizontal, and pay attention to leaving space around when writing, so as to avoid the layout flying, not concentrated enough, giving people the feeling of shoddy. Secondly, the font size, style and color matching of the whole layout should also be considered.

Second, the main title: This is the focus of POP, which can best keep the audience's eyes. Therefore, the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. 2 seconds to finish reading.

Third, subtitle: if the main title can not fully explain the content, or in order to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But if the main title can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed.

4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. When writing, you should pay attention to:

1, concise and to the point, to avoid sentences that are not fluent.

The most attractive information should be written in front to induce readers to continue reading.

3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.

Verb (abbreviation of verb) icon: POP expressed in words is monotonous. Illustration is a good way to adjust, but it should be avoided as much as possible.

Sixth, decoration: decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. Although POP advertising is not "extensive and profound", it is difficult to learn and master, and it is not a mystery that can be completely explained in a few words. Let's write here for the time being, and hope to discuss it in detail later.