What people eat and drink, how to eat and drink, the purpose of eating and drinking, the effect of eating and drinking, the concept of eating and drinking, the taste of eating and drinking, and the etiquette of eating and drinking all belong to the category of catering culture, which runs through the whole development process of human beings, permeates the whole process of enterprise management and catering activities, and is reflected in all aspects and links of human activities.
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concept
Catering culture is a broad concept. It runs through the whole development process of mankind and penetrates into the catering culture of today's enterprises.
The whole process of enterprise management and catering activities is reflected in all aspects and links. Generally speaking, it mainly includes the following contents.
First, food culture.
Catering culture This is the foundation of catering culture, and people can only enjoy it through food. China's food culture has a long history. It has long been known as the "eight major cuisines" in history, with a wide range of cuisines.
Second, snack culture.
Catering culture is a national culture with the most national and regional characteristics and the most catering culture charm. People can lead snack culture through snacks.
On the simple cultural background of folk diet. Snacks represent the exquisiteness of human cultural life. With the development of economy and the improvement of people's living standards, the proportion of food in daily life is getting smaller and smaller. Coupled with the stress of work, people began to hate dinner and prefer snacks. Because snacks don't need to pay attention to etiquette, they can easily solve the hunger problem at any time. However, snacks are not comprehensive in nutrition, easy to get, ready to eat, and easy to cause overeating, so snacks may also lead to obesity.
Third, the palace banquet culture.
Catering culture This is a kind of social culture and a comprehensive embodiment of catering culture. It has the highest cultural taste and the largest cultural content, which can best reflect the cultural level of enterprises. For example, the "Man-Han Banquet" representing Man-Han culture, the "Garden Cuisine" representing Qing culture and the "Red Mansion Banquet" representing Redology culture.
Fourth, restaurant culture.
Catering culture This is an environmental culture. The decoration, layout, style and artistic conception of the restaurant will leave a deep impression on guests, and it is the first impression. For example, the tropical rain forest restaurant embodies a restaurant culture that returns to nature. Dense forests and restaurant decorations.
The green world of shrubs, birds and flowers makes people feel like they are in the primitive and natural tropical rain forest.
Verb (abbreviation of verb) service culture
Catering culture This is a kind of image culture, the image culture of people. The waiter is the "ambassador" who serves the guests on behalf of the enterprise. Their clothes, service actions and demeanor all reflect the image of the enterprise. For example, ABC in Beijing is a restaurant with the theme of special service. ABC's waiters and bartenders are magicians. They often serve the guests with humorous performances in order to create a relaxed and pleasant dining environment for the guests.
Six, marketing culture
Catering culture This is a corporate culture. It embodies the business philosophy, purpose, characteristics, marketing strategies and methods of enterprises, and is an important means for enterprises to package and sell themselves and win the market.
I hope this helps.
From the team e-commerce exchange group