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Yili "Vibrant Winter Olympics College" relies on the Winter Olympics to create activities similar to the Winter Olympics class and inspire young people to work hard. Yili, as the only official dairy partner of Beijing 2022 Winter Olympics and Paralympics, started its layout two years ago. In the winter of 20 17, Yili started experiential marketing on the platform of Vibrant Winter Olympics College, and established the relationship among brands, consumers and ice sports in a three-dimensional way by providing consumers with perfect first experience of ice and snow. I heard that Wang, the world champion of women's speed skating, was specially invited to teach the students the basic skills of speed skating, and encouraged them to stick to their dreams and pursue them with their own growth experience. Such activities are not only interesting, but also meaningful.