The anniversary party also needs a lot of activities. At this time, a planning book is needed. Do you know how to make a planning book for the anniversary party? Next, I will bring you a planning book for the anniversary party. I hope you will like it.
Planning of the anniversary party 1 1. Activities preparation:
1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.
3. Classification of invited customers: hardcore customers (who come to work for the Brotherhood) and new customers (referrals from old customers); Preheat mature resources (such as popular science collection) and stop serving customers (with good effect)
Second, the purpose of the activity:
1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.
2. With the help of grand scenes, provide a better platform for the introduction of old customers.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.
Third:
Warmly celebrate the fifth anniversary of the establishment of the marketing group.
Fourth, the activity process:
1, put some corporate culture films such as ""20__ Review "and so on before the meeting.
2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;
Step 3 introduce guests
4. Speech by company leaders
5. Speech by local leaders (typical customer speech can be used instead)
6. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in a new form. )
7. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and the leaders will take the stage to issue certificates, take photos, host interviews, and speak for customers.)
8. Keynote Speech (Expert Lecture)
9. Announce preferential policies
Verb (abbreviation for verb) prize setting:
1. All customers who come to the event site will get a small gift (the gift depends on local preferences).
2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.
6. Highlights of this association:
1. This activity is a special celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the marketing team in the past five years, but also bring the latest international frontier health care knowledge to the university. You will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.
2. This activity, with high specifications, is a highlight of elderly health care in Changsha this year.
3. On-site enterprise members will be invited to bring you wonderful talent shows for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model of old-age life.
4. The leaders of the Organizing Committee of the Quality of Life Control Project visited the site, participated in activities and answered questions.
Authoritative experts will make a special trip to give a keynote speech to bring you the latest knowledge.
6. All the old friends who take part in this activity will get a "souvenir".
7. The event site is colorful and the gifts and prizes are rich and varied.
8. Xiao Hui Group's series of products have received unprecedented preferential treatment, won numerous awards, and are extremely lucky. Customers can participate in various lottery ways, and the 1000 yuan grand prize is wonderful.
The first anniversary of the company's establishment, we have gone through storms, helped each other in the same boat, and Qi Xin worked together; In this year, we are grateful for the care of leaders, the efforts of employees and the support of passengers. This year, we carried forward the enterprise spirit of "Unity is strength, innovation goes hand in hand" and adhered to the business philosophy of "People-oriented, honesty first", which won the praise of the government and the trust of passengers, and the company was able to develop healthily and continuously. In order to celebrate the company's first birthday, enhance the company's cohesion and sense of belonging of all employees, enhance corporate culture and show the elegance of employees, a series of activities are specially launched to celebrate the company's first anniversary. The specific scheme is as follows:
I. Theme of the event
Review a new chapter in the one-year development spectrum of Chuangye Road Center.
Second, the activity time
August 20th __ 19
Third, the venue.
Company parking lot, meeting room and restaurant on the ninth floor of Jinyuan Building.
Fourth, organize and lead.
Set up the preparatory group for the company's first anniversary celebration.
Team leader: Yao Hong
Members: Wu, Lin, Li, Tang Shubi, Tan Youzhi.
Liu Yaoyin Tian Dong Xiang Zhang Tan Mingyun
The preparatory group consists of three working groups: secretarial outreach, security and logistical support.
1. Wu is in charge of the secretarial outreach group, with Tan Jieyu and Li participating. Responsibilities: Responsible for the unified planning and implementation of activities, including agenda and time arrangement; Responsible for the preparation of news articles; Responsible for the drafting of leadership work report; Responsible for the invitation, contact and reception of news media (TV stations, the Yangtze River Badong network, photographers, etc.). ); Responsible for meeting minutes.
2. Lin is in charge of the security group, and Tang Shubi, Liu Yaoyin, Tian Yufeng, Zhang and Tan Mingyun participate. Responsibilities: Responsible for filing in advance and coordinating with public security and traffic police departments; Responsible for the maintenance of order at the scene; Responsible for on-site personnel and vehicle diversion and vehicle guidance; Responsible for guiding all guest vehicles to park in the parking lot.
3. Tan Jieyu is in charge of the logistics support group, and Li, Tan Youzhi and Xiang participated. Job responsibilities: responsible for the procurement of required materials; Responsible for the unification of clothing; Responsible for site layout; Responsible for the broadcast of TV promos and the distribution of Badong Jin Rui magazine; Responsible for the arrangement of tea and dinner at the venue.
Verb (abbreviation for verb) The content and procedure of the activity.
1. All the staff dressed (wearing shirts, ties or bow ties and pants) will gather in the company parking lot at 8:00 a.m., park 80 taxis at the designated location, and take a group photo at 9:00 on time.
2. At 9:20 a.m., drivers lined up in a phalanx (the captains of each team stood at the front) to form a "one" formation, passed the second bridge of Yunxi, walked along the second road of Yunxi into the conference room of Jinyuan Building, and took their seats at the designated position.
3. Announce the opening of the company's first anniversary celebration meeting.
1, play the corporate image propaganda film.
5. The general manager makes a work report.
6 in recognition of outstanding management cadres and "top ten" drivers.
7. Commend advanced models of good deeds.
8. The driver's representative spoke.
9. Badong Jin Rui Magazine was published.
10, declare the meeting closed.
1 1, dinner.
Annual Party Planning Book 3 I. Preface
China's industrious people have gradually formed different styles of Cantonese cuisine, Shandong cuisine, Hunan cuisine, Sichuan cuisine and other major cuisines and local snacks in the exploration and development of food culture for thousands of years. Shandong cuisine is the largest cuisine in northern China, with a long history and wide influence. It is an important part of China's food culture. Traditional Shandong cuisine is famous at home and abroad for its salty, fresh, crisp, unique taste and fine production. When Sichuan cuisine and Cantonese cuisine went northward in a big way, and the northeast specialty cuisines swarmed into the customs, Shandong cuisine declined and its edge was restrained. At this time, _ _ Fish Village stood out in the market fight and became one of the representatives of new Shandong cuisine.
Today's catering industry, the development trend can be summarized as: the development is very rapid, the scale is constantly expanding, and the market is booming. However, prosperity also means fierce competition. Every day, some restaurants fall down and more restaurants stand up. However, there are always a few restaurants that have gained a foothold in the big waves and have continued to grow and develop. In recent years, Weishan Lake Fish Restaurant, as a representative of new Shandong cuisine, has been standing at the forefront of the catering industry, and "_ _ Fish Banquet" has become a famous signboard.
Second, the market/enterprise analysis
The catering market in Jinan is also very competitive. There are many restaurants in the hotel, such as Tan Fish Head, Hot Pot City, Ginger Duck and Roasted Hungry Duck, which are all distributed in Jinan, competing for the limited catering resources in Jinan and impacting the tastes and horizons of diners.
To be successful, hotels must meet the following basic conditions:
First, it has its own characteristics;
Second, total (quality) management;
Third, sufficient market operation funds;
Fourth, innovation, continuous innovation. These conditions are indispensable, otherwise it will be like a flash in the pan. This is also the reason why many hotels and restaurants opened their doors and soon disappeared. Over the past five or six years, the company has made great efforts in the catering industry through its own reproduction, management output and brand output, and has continuously accumulated abundant management, technology and capital. _ _ Fish Banquet, as the representative of southwest Shandong, can not only see the delicacy and delicacy of traditional Shandong cuisine, but also the luxury and nobility of Confucian cuisine, and feel the freshness and elegance of Weishan Lake.
Third, marketing planning.
The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. To do a good job of quality service is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.
This coincides with the 1 1 anniversary celebration and the arrival of Christmas. Taking this opportunity, we will combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this celebration. Take five stores in Jinan as an example:
First, the purpose of this celebration: to increase the brand influence of the company and enhance its popularity and reputation; Enhance the company image and increase the competitiveness of enterprises; Enhance the corporate loyalty and centripetal force of company employees; Improve the service consciousness and work enthusiasm of all employees; Show the company's cultural background and further enhance the corporate culture of the group company; Improve the company's sales and increase profits; To lay a good foundation for better development in _ _.
Two. The celebration time: 65438+February, 65438+March to 22nd, a total of 10 days. Christmas planning can be carried out together with celebrations to eliminate the date gap. )
3. Location: Wujiadian, Jinan
Four. Participants: all employees of the company, customers who come to eat, etc.
Verb (abbreviation of verb) marketing theme: customer satisfaction, employee satisfaction, management improvement and cultural innovation.
Fourth, the specific scheme planning.
I. sp Scheme
1, "Smile Service". During the celebration, all the staff smiled and served with meticulous patience, so that customers could come on impulse and return with satisfaction, and the perceived consumption value was enhanced.
The plan is as follows:
65438+February 65438+Before February, each store held a mobilization meeting; 13 to 22, hold a "service contest" among waiters, set up a special page in the lobby, select "the best service star of the day" every day, and issue material awards;
2. Special price.
(1) Introduce a special dish every day without repeating the sample every day.
(2) Add some dishes according to customers' requirements. If the current consumption reaches 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;
(3) Discount, which is a magic weapon to rapidly increase sales. Suggest appropriate discounts to stimulate consumption.
3. Gifts and sweepstakes. There are plans to distribute company anniversary souvenirs and small gifts to enhance intimacy with guests and expand publicity. Some commemorative souvenirs printed by the company are required to be small, practical, beautiful and generous, such as signature pens, balloons, lighters and hats. , according to the table for distribution.
Lottery Scheme: Theme-"Fish Banquet, Grand Prize, Visit Weishan Lake"
During the celebration of 13-22, customers who spend more than 150 yuan on that day can participate. Each store has two first prizes of "One-day Tour of Weishan Lake", which are organized by the company, and the winning customers' accommodation is completely free; Second prize 1 1, red envelope 1, cash 100 yuan; Third prize 100, anniversary red envelope 1, cash 5 yuan.
Second, the internal marketing plan
Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness, and to market internal employees before pushing products and services to the external market. This requires two-way communication and information sharing between employees and between employees and enterprises, as well as the use of effective incentives.
1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, internal staff marketing will be fixed.
2. essay contest.
Internal staff essay: "My Choice-_ _ Fish Restaurant"
Requirements:
1. The theme revolves around what happened in Weishan Lake Fish House, which can be work experience, feelings, opinions, messages, etc.
2, the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
3. Deadline is 65438+February 20th.
I hope all the staff will contribute actively. The first prize 1 was awarded in this essay activity, and the prize was 200 yuan; 2 second prizes, bonus 100 yuan; Five third prizes, 50 yuan. Focus on the exhibition.
3. Cost-saving competition.
Through a series of activities, re-educate internal employees and improve their enthusiasm.
Third, the product marketing plan
1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, the package for couples can be 18 yuan, 28 yuan, 38 yuan and 48 yuan.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, advocate fresh green food; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
3. Autumn and winter are good seasons for nourishing. It is suggested to introduce nutritious and nourishing high-grade dishes.
Fourth, the cultural marketing plan
1, take 1 1 anniversary as an opportunity to publicize the company's corporate culture to consumers and enhance the company's influence among target consumers.
The plan is as follows: during the celebration from June 3 to June 22, 65438, a large-scale publicity board will be set up with the company's spiritual slogan, pictures of Weishan Lake scenery, fish banquet production process, pictures of branches, messages from company employees, etc. It will be posted so that customers can treat "eating" as a kind of enjoyment and forget to return it.
2. The atmosphere of the store, including lighting, sound, posters, pop, etc.
Verb (abbreviation of verb) advertising marketing plan
In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, hotels should make their own market positioning and target customer orientation reasonably, and choose media to place advertisements reasonably, so as not to unilaterally pursue coverage and waste advertisements.
As for the company's celebrations, the media generally chosen are Qilu Evening News 1500 yuan or Jinan Times 600 yuan or so. Television can advertise for 5 seconds 1.5 seconds, and secondly, it can publicize on the internet (at a discount).
The combination of hard advertising and soft advertising, both soft and hard, has a better effect. The specific release can be: two days before the anniversary, 13, 18. Using media integration to realize small input and large output.
V. Layout of the celebration site
First of all, the media used:
Hydrogen balloons, banners, company mascots, large posters, leaflets, display boards, pop (various posters), hostesses, souvenirs, etc.
Second, the appearance of the hotel during the celebration:
Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Outside the building, a big banner of "1 1 anniversary celebration" and a banner congratulating the supplier were displayed. Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues company anniversary souvenirs; The whole show a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.
Third, the storefront landscape:
The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; The company's various promotional materials are easy to read; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and send souvenirs.
Let customers enjoy the first-class service of _ _ fish restaurant from beginning to end, leaving good memories.
Cost budget of intransitive verbs
hydrogen balloon
1500 yuan
souvenir
1000 yuan
A calligraphy or painting scroll hanging vertically.
Two hundred yuan
Poster of publicity materials
500 yuan
One-day tour of Weishan Lake
2200 yuan
Internal competition
1650 yuan
advertising expense
1 ten thousand yuan
total
17050 yuan
Seven, the effect analysis
First, the publicity activities, the five-store joint celebration, are huge, giving consumers a strong sense of memory, causing good word-of-mouth publicity and improving the company's visibility and reputation.
Second, the appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.
Thirdly, through service competition, essay competition and cost-saving competition, employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.
Fourth, increase the company's turnover through promotion.
This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.
I. Theme of the event:
Brilliance 12 years, long-lasting integrity, new century 12 anniversary celebration.
Second, the activity time:
65438+February 30th (Tuesday)-65438+1October 3rd (Sunday) for 5 days.
Three. Activities:
12 years, a total of 100 was donated to celebrate the 30th anniversary of the Year of the Tiger. During the activity, 30 pieces will be sent to department stores above 100, and 60 pieces will be sent to household appliances and photographic equipment above 200 10 yuan.
(Express that the goods will not participate in the activity, the membership card will get normal points, and the celebration voucher will be used in the whole building and will be valid during the activity. )
Celebration 12 Supermarket is more affordable.
During the activity, the supermarket will launch the celebration and washing festival, the Year of the Tiger promotion, the Year of the Tiger redemption activities, as well as special sales, celebration sales, celebration recommendations and other value-added goods waiting for you to pick up. The price definitely makes you feel excited and celebrate the new century together.
Every birthday girl born on June+10/October 1 and 20__ _ in 65438 will be given a jade pendant with the value of 600 yuan Zodiac on the day of the celebration. Customers (regardless of age) born on June+10/October 1 day, 65438 can get a beautiful souvenir with the original and photocopy of their ID cards. (Limited quantity while stocks last)
Celebration 12 is a series of good luck.
During the celebration, you can participate in the lucky draw with computer coupons when you spend all the money in 500 yuan in the new century home appliance hypermarket (up to 5 tickets). First prize 10, one ultra-thin plasma color TV; 20 second prizes, one automatic washing machine; 50 third prizes, one Galanz microwave oven; Fourth prize 150, one water dispenser; Fifth prize 500, a barrel of cooking oil; Participate in many prizes, 100% wins the prize, 100% good luck! A word is worth $1000-a good idea to offer a reward for "capture"
If you have any good ideas and suggestions on the advertising slogan of our shopping mall, please write it down and submit it to the main service desk on the first floor, and participants will receive a beautiful gift; 500 yuan (store celebration voucher) was awarded for the best creativity and published in the newspaper "New Century Man".
The planning of anniversary party Chapter 5 First, the theme of anniversary activities.
Second, the preparation plan for the anniversary celebration
1, anniversary theme, who will be responsible for the implementation;
2. The location of the anniversary and the arrangement of all activities;
3, all staff mobilization meeting.
Three, the eight activities of the anniversary celebration
1, the leader delivered a speech to publicize the company's anniversary ceremony;
2. Top Ten Customer Selection Activities;
3. Top Ten Member Selection Activities;
4, the top ten employees internal selection activities;
5. Anniversary Appreciation Reception;
6. Gala held by Guangzhou Celebration Company, which all employees and guests can visit and enjoy;
7. sweepstakes;
Fourth, determine the annual media publicity plan, which will be implemented by Guangzhou Activity Executive Company, and provide staff such as stage, host and hostess.
Fifth, equipment leasing, mainly the atmosphere layout scheme of the anniversary celebration. Specific banners, speakers, lights and video recorders can be rented from Guangzhou opening ceremony planning company, because they often engage in opening ceremony activities and will have these equipment. This kind of activity is different from the new product launch activity of Guangzhou New Product Launch Planning Company, and it needs to build momentum and promote products through anniversary celebration.
Sixth, people attending the anniversary celebration.
Business leaders, company managers, employees of regional companies, all employees, top ten suppliers, top ten employees and representatives of news media.
VII. Detailed work flow and arrangement for anniversary celebration:
At 7: 00, the celebration company and the event execution company will comprehensively clean the event venue, and no sundries are allowed within the scope of the ceremony;
At 7: 20, the staff of the event execution company will arrange the ceremony platform, and install the ceremony platform and audio equipment in place;
At 8: 00, the performance team was in place, and all the hydrogen balloons and firecrackers for the celebration ceremony were in place;
At 9: 00, all the people attending the ceremony were in position and lined up.
9: 10, the host announced the start of the ceremony;
At 9: 20, the company leader spoke;
At 9: 40, the host announced the list of the top ten suppliers;
10: 00, please ask the company leaders to issue plaques to suppliers;
10: 25 ask the company leaders to issue the top ten membership cards to the top ten members;
10: 50, the performance team began to perform;
The performance ended at 12: 00;
Anniversary party planning book 6 I. Activity background:
On the occasion of the second anniversary of the establishment of _ _ Decoration Company, in order to thank all walks of life and consumers for their support and love for the company in the past two years, we held _ _ Decoration Festival here, so we chose _ _ Pedestrian Street as the venue.
_ _ is located in the center of _ _ Pedestrian Street, with famous shopping malls at home and abroad such as Xinyijia and Gome. With the rise of _ _ pedestrian street, it will become the most active commercial and leisure shopping area in the development of _ _ city.
At present, the first phase of _ _ has been handed over on the 2nd of this month, and a few owners have started to decorate it. Four sets are delivered daily, and the first phase is expected to be delivered in May.
Second, the activity ideas:
_ _ On the occasion of the second anniversary of the establishment of the decoration company, we thanked new and old customers and held on-site promotion activities. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ The company will communicate face to face with the owners to achieve the sales purpose.
The whole activity will be divided into three parts: "through train for viewing boutique model houses", "decoration consultation grand meeting" and "super preferential feedback".
Third, the purpose of the activity:
1, improve the company's popularity and reputation, and expand its influence in the industry.
2. As a celebration of the second anniversary of the establishment of _ _ company, on the one hand, it promotes the knowledge of home improvement to consumers; On the one hand, thank the old customers for their love of _ _ through the form of super preferential rewards, enhance the reputation of _ _, form new interpersonal communication and increase the on-site passenger flow.
3. Collect customer information through activities to expand the company's customer base.
4. Create direct economic benefits for the company through activities.
Four. Activities:
Theme: "_ _ Decoration Festival-Celebrating the Second Anniversary of _ _" "
Activity slogan: meticulous, careful, caring, zero-distance service.
Activity time: 20 _ _ _ _ _ _ _ _ _ _ _ _ _
Venue: _ _ Pedestrian Street Square
Participants: all citizens
Specific content:
(1) Creativity: Introduce common sense and analyze home improvement, so that consumers can understand consumption and trust!
(2) Content and purpose:
Explain home improvement with professional knowledge and popular language, introduce common sense of home improvement, and let consumers know how to better decorate their houses.
② Analyze the essential differences (such as post-service, quality, etc.) between the current decoration industry and brand decoration companies, small enterprises and decoration "guerrillas".
③ Introduce several decoration modes and charging standards of _ _ decoration company, so that owners can understand where the money is spent and consumers can feel more at ease, peace of mind and comfort.
(4) Reveal the dark side of the current decoration building materials industry, remind consumers to pay attention, and at the same time show how the decoration company does it, increase consumers' trust in the company, and help consumers finally sign the contract!
(3) Activity site:
Exhibition of works: the works are placed on both sides of the host's seat and displayed in a fan shape. The works have a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the overall price description (including soft decoration, lamps and household).