Quanjude, as an old Chinese brand, has a high reputation in China, especially among its parents. Quanjude roast duck is often a must-eat food for many tourists when they go to Beijing. It has been 156 years since Quanjude was founded. When it comes to Beijing roast duck, people often think of an old brand like Quanjude first, which is very representative. However, in recent years, this world-renowned time-honored brand seems to be caught in a big business crisis, and management seems to be unable to keep up with the development trend of the times. According to reports, on the evening of June 26th, 10, Quanjude released its third-quarter financial report, showing that in the first three quarters of this year, it achieved operating income of 5160,000 yuan, a year-on-year decrease of 567 1%, and a net loss of 202 million yuan, which can be described as the company's profit loss in the past three years. In the past three years, that is, from 20 17 to 20 19, Quanjude's operating income has been declining year after year, and its profit rate has also shown a downward trend. It can be seen that its business development is not achieved overnight, and Quanjude has fallen into a difficult situation of being banned. As a capital market? The first roast duck? Quanjude's share price has not performed well in the past three years, and the downward trend is obvious, which also reflects that Quanjude's brand value and influence have begun to weaken and it does not have good investment value. Under the double decline of revenue and profit, Quanjude also has great cash flow pressure and its operation is relatively tight. As a well-known Chinese time-honored brand at home and abroad, Quanjude now faces many difficulties. In recent years, Quanjude has been repeatedly complained by customers because of outdated products, insufficient innovation, high vegetable prices, poor service and slow adjustment, and it is getting farther and farther away from the consumption habits of young people. Moreover, the service fee in Quanjude catering business model is often criticized, and high-end consumption and service do not match. Over time, it will have a great adverse impact on brand awareness and service level, and it is easy to lose customers. In the first half of this year, due to the sudden outbreak of the epidemic, the operations of many catering enterprises and businesses were affected, and the number of customers in the catering market dropped sharply, which led to a heavy blow to the sales of the catering industry. The operation and development of Quanjude inevitably suffered a huge impact, which led to a sharp decline in income and accelerated the decline of Quanjude. In the past ten years, Quanjude has made a large-scale expansion through post-listing acquisitions and direct sales, and its sub-brands and business assets are also expanding, and it is committed to becoming a China catering group with strong influence in the world. In the process of becoming bigger and stronger, with the high-end catering dividend gradually receding, new consumption formats have also begun to rise rapidly, especially internet catering, and consumption is facing transformation. Quanjude's old business model has encountered great challenges, lack of innovation and talent introduction, and slow market response, which have restricted the pace of Quanjude's progress. Coupled with the rapid pace of expansion, resulting in excessive capital and operating pressure, Quanjude's operation and development are increasingly unsatisfactory. For Quanjude, if you want to break through in the future, you need to break old thinking, think creatively, be close to customers, have a clear positioning and get closer? Young? Consumption, I hope this old brand can boost confidence and make a breakthrough in the future.