Color is very important in the design process. Whether a gift box packaging design looks high-end depends on the material and pattern. Today, how to determine the main color of gift box packaging design is discussed. To determine which color to use as the main color, we need to understand the symbolic meaning of some main colors, and then consider the nature of the goods. Green symbolizes life, nature, environment, youth, money, and the hope and strength of rebuilding. It will soothe people, reduce pain and make us feel safe. Therefore, it is unwise to use yellow-green as food gift packaging design, because this color will suppress appetite. Light green symbolizes peace. Yellow symbolizes sunshine, happiness, brightness, happiness, liveliness, easygoing and optimism. Red symbolizes action, warmth, enthusiasm, excitement, passion, life danger, anger and heat. Blue blue symbolizes calmness, relaxation, tranquility, peace, wisdom, loyalty and trustworthiness. Therefore, the main colors of food packaging are goose yellow and pink, which gives people a warm and intimate feeling. Cake snacks are mostly golden and light-colored, giving people a fragrant feeling; Tea, beer and other drinks are mostly red or green, symbolizing the richness and fragrance of tea; Many drinks are green and blue, many wines and cakes are red, and tomato juice and apple juice are mostly red, which shows the natural properties of this item. Children's food often uses beautiful colors such as rose red to attract children's attention and love. The main colors of daily cosmetics are mostly rose red, pink, light green, light blue and dark brown, and the main colors of clothing, shoes and hats are mostly dark green, dark blue, brown or gray. In some gift box packaging design, the main color of packaging design is not similar to the product attributes, but is highlighted by other symbolic color blocks, color points and color lines, which is also a very successful method. Determine the main color, color matching should consider the area of packaging, packaging area is one of the reasons that affect color matching. When matching, we should consider large-area layout, and large-area colors have long-distance visual effects on packaging and display. When two colors are compared. When it is too strong, you can choose not to change the hue, purity and lightness, but to expand or reduce the area of one of the colors to reconcile. Color contrast can be divided into depth contrast, light contrast and point-to-point contrast. For example, the contrast color of red is green, and any color needs to be matched to have a beautiful side. Red and green are tacky, and a little red in all green is beautiful. Look for contrasting colors, such as red and green, yellow and purple, orange and blue. The collocation of these colors is the most difficult, but the effect is the most conspicuous and exciting. Note that as long as the neutral color is appropriate and the contrast color ratio is appropriate, there will be amazing effects. The application of multiple colors is the noblest and most harmonious collocation. Although the contrast is not strong and harmonious, it is troublesome to operate. Pay attention to the three relations of black, white and gray. Determine the main color, color matching should consider the area of packaging, packaging area is one of the reasons that affect color matching. When matching, we should consider large-area layout, and large-area colors have long-distance visual effects on packaging and display. When two colors are compared. When it is too strong, you can choose not to change the hue, purity and lightness, but to expand or reduce the area of one of the colors to reconcile. Color contrast can be divided into depth contrast, light contrast and point-to-point contrast. For example, the contrast color of red is green, and any color needs to be matched to have a beautiful side. Red and green are tacky, and a little red in all green is beautiful. Look for contrasting colors, such as red and green, yellow and purple, orange and blue. The collocation of these colors is the most difficult, but the effect is the most conspicuous and exciting. Note that as long as the neutral color is appropriate and the contrast color ratio is appropriate, there will be amazing effects. The application of multiple colors is the noblest and most harmonious collocation. Although the contrast is not strong and harmonious, it is troublesome to operate. Pay attention to the three relations of black, white and gray. Creative gifts's design pays great attention to color matching, and those successful masterpieces are regarded as the most important in color matching. Similar colors, this is the most effective operation, as long as the colors of the same kind are matched together, there will be a coordinated effect immediately, such as crimson, scarlet, pink and so on, and warm colors will appear warm and romantic. Dealing with big relationships is easy to get started. Don't worry about the background of the mixed gift box packaging design, or add occasional outlines or shadows. You must be careful not to use too many colors, because it will make people difficult to read. Visual confusion is the most common mistake. Try to attract the target audience with colors.