Kangkang Chuanchuan Xiang belongs to Kangkang Food Culture Co., Ltd. Kangkang Chuanchuan Xiang is an innovation of the existing hot pot form in our county, and it is also an effort to further develop the catering culture of our county.
1. Entrepreneurial Goals
Develop a new situation of hot pot in our county, and use reasonable and effective management and investment to establish the first large-scale Chuan Chuan Xiang hot pot city in our county.
2. Market Analysis
1. Current Situation Analysis
The accelerating pace of social life has made the existence and development of hot pot in our county’s catering industry unquestionable. problem. Although the hot pot category of the catering industry in our county is developing very rapidly, especially in the central section of the development zone, there are more than 10 restaurants. It can be said that the number is relatively large. At the same time, they also have many problems: (1), expensive prices (2), relatively poor environment (3), backward service concept (4), poor food quality (5), single variety and lack of innovation. The most prominent problems are the poor service attitude and the monotonous food provided by the hot pot. Although consumption is high, one cannot enjoy a variety of food. Establishing a hotpot city with good service, high quality, wide variety and low price meets the needs of local consumers.
2. Analysis of local habits
Our county is an economically underdeveloped county. But people do have a special liking for "eating". Willing to consume, happy to consume. This characteristic can be seen from the local "prosperous" catering industry. This undoubtedly laid a consumption foundation for the further development of the catering industry.
3. Analysis of the selected location
The selected location is located on the main road leading to the county economic development zone. With the development of economic development zones, most consumers will inevitably come. At the same time, there are three family homes nearby: the chemical plant family home, the county TV station family home, and the county winery family home. Residents living here can reach it on foot in five minutes. In addition, there are four schools on this main road, which provide low-priced consumption and are also very attractive to students. What is even more prominent is that this section connects towns and cities, and convenient transportation will bring a large number of consumers.
There is no restaurant around here that is both affordable and elegant. Although existing competitors and potential competitors exist, the current situation is still beneficial to us.
4. Analysis of the characteristics of Kangkang Chuanchuanxiang
"Chuanchuanxiang" is an innovation based on the local hot pot. There is only one in the local area. Traditional hot pot dishes are usually served in plates, and the average price per plate is 10 yuan. If there is a leftover, it feels like a waste; if there is not enough, asking for another plate feels like a luxury. At the same time, it is a pity for consumers that they can only taste a few dishes at one time. Chuan Chuan Xiang just makes up for these shortcomings. Regardless of whether the dish is meat or vegetable, put it on a small wooden stick and put it in a fixed position. Vegetarian dishes cost 1 jiao per skewer, meat dishes cost 2 jiao. Consumers can choose according to their own preferences. The price is cheap and you can enjoy a variety of delicious food.
In summary, the prospect of opening a Chuanchuan Xiang Hotpot City is promising.
3. Practical Plan
Service Model
Focusing on consumption, everything is for consumer satisfaction. Establish a good reputation and image in the minds of consumers. Operators and consumers must communicate in a timely manner to understand consumers’ needs. At the same time, consumers are asked to fill in the opinion form and given certain rewards. Service personnel must be trained to master basic skills and establish a customer-first philosophy.
Target market locking
Public acceptance, consumer group: students + local middle- and upper-income earners
Market strategy
Optimization of raw materials , scientific management, service-oriented, and make full use of advertising effects.
Image strategy. Kangkang Chuan Chuan Xiang strives to be clean, hygienic, affordable, warm and unique. Ask a professional company to develop an advertising plan for us to highlight our personality.
Four. Practical Plan
⊙Operation Management
Understand the dynamics of products
First of all, we must study the expected sales of various dishes. Analyze from various perspectives such as quality, variety, price, etc. The degree of acceptance by the consumer public is analyzed from various perspectives such as quality, variety, price, etc. It can be studied based on the product sales analysis chart and product inventory analysis table. (See the attachment for sales analysis chart and product inventory analysis table)
Understand the operating status
During the opening period, the promotional mix for the product, the actual supply range of business districts, and the range of consumers , replenishment order procurement system, quality service and sanitation management and disposal of scrapped products, especially matters that need to be improved, managers should summarize and write reports and statements so that the general management can understand the parts that need support.
3. Convene a cadre management meeting
Within two weeks after opening, at least gather supervisors above the team leader level to hold a review meeting to review the quality of indoor and outdoor projects, the quality of kitchen and operating equipment, tables, chairs, signboards, and even human resources arrangements. If there is any mistake, find a solution as soon as possible, formulate annual and monthly inspection focus, and assign full-time personnel to perform equipment maintenance according to the important rules in the store.
4. Product management (ensure product quality)
5. Management of inventory status (inventory including defective products, semi-finished products, slow-moving products and special offers).
6． Replenish the balance of consumables and receipts.
7. Inspection of bill processing status.
Personnel Management
The personnel manager should check whether the manpower arrangement of each operation is balanced, the morale of the staff, the reasons for the lack of teamwork spirit among them, and arrange a time for interviews.
The HR manager should arrange and formulate the review of working hours, scheduling, overtime, workload, rotation of vacation personnel, and formulation of rotation plans.
The Employee Welfare Association plans and improves a unified welfare system, including periodic training, subsidies and travel.
Develop employee meal system and improve its quality.
Discuss and formulate plans for necessary facilities in dormitories and lounges.
Financial accounting management
(1) Inspection of bank transactions.
(2) Strengthen accounting management and cash flow control.
(3) Preparation of daily and monthly statements and inspection of bills.
(4) Details and control of expenditures.
(5) Analysis, balancing and reporting of differences between original budget and actual expenses.
(6) Research on the demand for the number of cash registers and cashier procedures.
(7) Determination of accounting time and shift system.
Sales Forecast
The key to whether the sales forecast is accurate or not lies in the perspective and method of assessment, which affects investment costs and recovery plans. Managers should weigh and consider factors from multiple perspectives such as operations, development, planning, real estate value, and business district characteristics.
Financial Forecast
The investment required to reach breakeven is 50,000 yuan
The time to reach breakeven is 1 year
Proposed to introduce venture capital Total amount 100,000 yuan
Monthly income 2
Monthly expenditure 0.8
Investment and income
Unit 10,000 yuan in the first year Second year, third year, fourth year
Annual income 8 10 11 15
Sales cost 1.5 2 2 2
Operating cost 2 2.5 3 3.5
Net income 4.5 5.5 6 5.5
Actual investment 5 5 5 6
Capital expenditure 3.5 4.5 5 5．5
Cash balance during the year 2 3 5 6
Account opening bank:
China Construction Bank Agricultural Bank of China
Five , risk analysis
"What starts with good things makes things more difficult". After a period of development, the catering industry will decline or even suffer losses. A headache for operators. This is the biggest risk in starting Chuan Chuan Xiang.
According to the 20/80 rule, 20% of meals may create 80% of the revenue. Uncovering these meals is especially important for operators. For this reason, it is necessary for operators to check the recipes in time and make adjustments to further tap their potential. "Get rid of the dross and get the essence."
There are many sources of raw materials and they are highly substitutable for each other. Under the premise of ensuring quality, raw materials are entered at low prices and interest rates are increased. For highly substitutable raw materials, compare their quality and price and choose the best one. In addition, some raw materials are highly seasonal and should also be paid enough attention to.
Hot pot also has off-season and peak season. Fewer people consume in summer and more in winter. There is a lot of spending during holidays, but you may be a bit indifferent during the week. How to maintain and increase turnover is also a problem that operators must face.
In a small county, the consumer population is relatively fixed. Without innovation, consumers may become bored and stop coming back. Attracting repeat customers, exploring new consumer groups, and constantly innovating can keep business prosperous.
Six,
Words from entrepreneurs:
College students have both advantages and disadvantages in entrepreneurship. We are young, passionate and energetic, and have the spirit of "a calf is born without fear of a tiger". However, we have not yet stepped out of the "ivory tower" and lack social experience. At the same time, we have no experience in operating industries. Lack of social connections will also bring difficulties to starting a business. We are confident that these difficulties can be overcome.
“There is no road in the world, but it becomes a road when there are more people walking on it.
"I firmly believe that we will go further!
Our motto: Be a down-to-earth person and do things seriously