Clothing display skills When a clothing store opens, many factors will affect the business quality, and clothing display is one of the important factors. If it is not done well, it will affect customers' perception of the store, and they will not stop to look at it or enter the store. Business in that store will definitely not be good. Only a good display can attract passengers and increase store sales. Mastering the following six tips can make clothing display play its greatest role.

I. Comparative display

It refers to the use of contrast design in the color, texture and style of clothing products, or in the design composition, lighting, decoration, props, display cabinets and booths to form the contrast between exhibits, so as to achieve the display effect of clear priorities and mutual foil.

This way can achieve the purpose of highlighting new products, special products, promotional products and other major products. Features are: strong contrast, prominent center and obvious visual effect, which greatly enhances the expressive force and appeal of the displayed goods.

Second, repeat the display.

Refers to the same commodity, decoration, POP and other display themes or logos, advertisements, etc. Appear repeatedly in a certain range or on different display surfaces, and enhance customers' visual experience of clothing products or brands through repeated emphasis and suggestion.

The characteristics are: making customers suffer from repeated visual impact, thus strengthening their feelings and impressions many times, which has the meaning of "this product is the only choice" and can leave a very deep impression on customers.

Third, object display.

Its meaning is: by highlighting the functions and characteristics of products, or by using props and mobile landscaping means, emphasizing the target customers of products, the display and publicity can have clear goals, and strengthening communication with customers will help improve the affinity with customers and achieve the effect of arousing customers' interest and goodwill.

Features are: clear goals, prominent themes, strong symbolism, concentrated influence, so that customers have a sense of belonging.

Fourth, layered display

It is to hierarchically sort different commodities with the same selling point, different products with the same brand and different consumer demands according to a certain classification method, so that customers can quickly determine their purchase goals and make choices and purchases conveniently and quickly.

For example, it can be divided into: fashion products, best-selling products and long-selling products; High-end products, mid-range products and low-end products; Series products, complete sets of products and single products; Main products, supporting products and clothing accessories.

Features are: clear classification, clear priorities, prominent signs, can attract different types of customers, facilitate customers to compare and choose, and easily create a warm atmosphere.

Verb (abbreviation for verb) scene display

It refers to the use of objects, decorations, backgrounds and lighting to form scenes with different seasons, different living spaces, different natural environments and different artistic conceptions, giving people a feeling of strong life atmosphere.

However, we should pay attention to the embodiment of reality, the creation of emotional appeal and atmosphere, and emphasize artistry and innovation, so that people can not only get inspiration and aesthetic enjoyment, but also feel immersive.

At the same time, it vividly explains the use and characteristics of clothing products, thus playing a guiding role for customers.

Sixth, advertising display.

It refers to the display mode that emphasizes the advertising effect with print advertisements, various POPs, live film and television advertisements and voice advertisements.

Advertising display is generally more suitable for branded clothing and promotional products. This method mainly plays the role of advertising, and its purpose is to attract customers' attention to the characteristics of clothing brands or commodities, deepen customers' understanding of brands and impress customers.

Features are: vivid image, strong visual impact, strong publicity and promotion, which is conducive to the formation of brand association and strengthening cognition.

If there is no way to show design and create beauty, beautiful clothes cannot be found. It is often said that the beauty in life is everywhere, not the lack of beauty, but the lack of eyes to find beauty. And good display design is to help you discover beauty!