Incidents of celebrity endorsement products deceiving consumers also occur frequently. Many celebrities, driven by huge money temptations and interests, mislead consumers with their own conscience, causing them to suffer deeply and losing face. These people may ruin their reputation and acting career from now on. Therefore, we need to be cautious when choosing endorsements. When Leslie Cheung was alive, he only endorsed four products in his life. Later, they all became industry leaders and business giants. I have to say that my brother's eye for choosing products is really unique, which is closely related to his rigorous attitude.
The first advertisement: Pepsi-Cola was taken by my brother at 1988, and it was also the first advertisement my brother received. At that time, Pepsi just wanted to enter the China market, so it wanted to find a spokesperson in China. At that time, Leslie Cheung was not successful in China, so Leslie Cheung became the first choice for Pepsi. Although the spokesperson of Pepsi has changed for several generations now.
But the most memorable estimate is the advertisement that Leslie Cheung endorsed for them! And interestingly, my brother seems to have borrowed this advertisement. I exchanged fire with Michael Jackson from a distance because my brother is the Asian spokesperson of Pepsi. At that time, Michael Jackson was the spokesman in charge of Europe and America.
This kind of reward is an alternative "firing from a distance." Although I don't know when Leslie Cheung endorsed Pepsi. What's the sales volume? What's the sales volume of Mike Jackson's Pepsi? But it's interesting to think about it. Pepsi-Cola has also opened the China market, which has been gradually recognized and sought after by people.
The second one is to speak for Konica's color films. It is said that Konica Color Film Company will ask Leslie Cheung to speak for it. Here is another interesting story. It is said that at the peak of Konica color film. When I was looking for a spokesperson, I overheard a song "Monica" sung by Leslie Cheung. After seeing the name of this song, it was only the top of Konica's color film.
I think the name and English abbreviation of this song are very similar to those of our company. So I immediately decided to ask Leslie Cheung to speak for my company. So we later saw Leslie Cheung standing on the stage singing the song "Monica". There is also a female fan who is crazy to take pictures of Leslie Cheung under the stage. As a result, the camera caught half of the film, and there was not enough film, so we saw this situation in Leslie Cheung. I immediately dumped a roll of Konica color film for which female fan. After Leslie Cheung endorsed this advertisement, the film sales of this company also increased by leaps and bounds. ? With the development of science and technology, film was gradually replaced, and Konica began to transform. Now the company has made good achievements in printers and medical equipment.
Third place: TOYOU Chocolate Advertisement This advertisement was shot on 1989, which happened to be the second year after Leslie Cheung finished shooting the Pepsi advertisement. It is said that my brother hasn't become the spokesman of TOYOU chocolate. The sales market of this chocolate brand in Korea is bleak, and even obscurity can't be overstated.
At that time, I don't know if the boss can count, after taking a fancy to Leslie Cheung's fame. Those who choose to give it a try not only spend huge endorsement fees, but also invite them to speak for themselves in Leslie Cheung. Also let Leslie Cheung sing a "Lonely Night" in the advertisement. So when the advertisement came out, it immediately became the first choice for Korean young people to fall in love. At the same time, it also made this company a famous leader in Korean chocolate. Now this kind of chocolate is still the first choice for people who like to eat chocolate.
Fourth: Leslie Cheung, a fast food restaurant at Cafe de coral, endorsed this advertisement out of human feelings. Because this restaurant is controlled by his good friend James J.S.Wong himself. After all, earlier, the two men fought in public more than once. For example, in the above scene, David Henry Hwang and Leslie Cheung almost kissed each other.
Although the relationship between the two is very good, there is still a feeling of spicy eyes playing like this. Someone once asked Leslie Cheung why he had to "kiss" David Henry Hwang every time. Leslie Cheung joked, "Every time David Henry Hwang wants to kiss me, I always think of Lin Yanni around him, so I am not wary." This specious answer, although it doesn't mean anything, shows that the relationship between the two is really good. So, how can Leslie Cheung not contribute to the restaurant opened by James J.S.Wong? After Leslie Cheung's approval, the popularity of fast food brand Cafe de coral rose rapidly. We have to sigh that Leslie Cheung is indeed far-sighted.
You know, earlier, my brother was at 1993. Some media once asked him why he received so few advertisements. At that time, his brother said, "Someone wants to shoot a drink advertisement for me. Yes, but you have to convince me first. What's so special about that glass of wine? ..... I am more selective about advertising than making movies, because I think if I want to recommend a product, I must accept it first, otherwise how can I recommend it to others? " Speak only for what you think is right, and then push it to your fans. No wonder these companies made brilliant achievements after Leslie Cheung's death. Pepsi, in particular, is now the overlord of the beverage industry.