Establishing a correct view of consumption is the teaching content of unit 1, lesson 3, Economic Life, a compulsory political course in senior high school of People's Education Press. He mainly studies all aspects of consumer psychology and is a rational consumer. This section starts with the consumption life around students, and improves the basic structural knowledge of consumption and its types. It is the foothold of the first unit "Life and Consumption". Paying attention to students' healthy and rational consumption concept has a very strong humanistic color and plays an important role in guiding students' consumption behavior. It also laid a good foundation for establishing a correct view of money and the principle of dialectical relationship between consumption and production.

Second, the analysis of learning situation

Consumption is closely related to students' daily life, and each student has his own consumption habits and patterns. How to establish a correct concept of consumption and learn to be a rational consumer is an urgent problem for students to understand and pay attention to. According to the characteristics of high school students' strong autonomy and personality, this course advocates the learning mode of "independent inquiry, cooperation and exchange", and promotes students to learn to learn by means of comparison, cooperation and discussion, and emotional experience.

Third, the teaching objectives

1, knowledge and skills: understanding and evaluating consumer psychology; Understand the correct consumption principle

2. Process and method: guide students to explore and discuss, cultivate students' ability to find, analyze and solve problems, and actively explore and generate knowledge.

3. Emotion, attitude and values: Through the study in this box, students are educated in hard work and thrift; Enable students to establish the concept of environmental protection and green consumption, and guide students to establish the concept of sustainable development in view of current environmental pollution and other problems; Make students develop consumption concepts such as moderate consumption and living within our means, and make students establish correct consumption concepts and become rational consumers.

IV. Key Points and Difficulties

1, the focus of this lesson: correctly evaluate various consumer psychology; Understand the correct consumption principle

2. Difficulties in this class: Due to the improvement of living standards, the state encourages consumption, and students may think that thrift is out of date. Therefore, the consumption principles of "living within our means, moderate consumption" and "hard work, thrift" are difficult issues for this class.

Five, teaching strategies and means

1, Situational Teaching Method: According to the value orientation of the new curriculum life, this box teaching attempts to make this course full of life colors through the construction of consumer behavior life situations.

2. Discussion and inquiry method: the classroom of the new curriculum emphasizes "student-oriented", and the teacher in this box should play the role of "director" to guide students to construct knowledge and develop their abilities in discussion.

3. Multimedia teaching method: The use of multimedia to display a large number of graphic materials makes teaching more intuitive and emotional.

4. Heuristic teaching method: guide students to think, develop their thinking and cultivate their scientific thinking ability through enlightening questions.

Sixth, preparation before class

1, students' study preparation: distribute the study plan before class, so that students can preview well before class and initially master the principles and difficulties of the textbook.

2. Teachers' teaching preparation: according to the needs of this box, prepare the multimedia courseware for class before class, and adapt a TV series "Family with Children" as needed.

3. Design and layout of the teaching environment: Students use the time before class to arrange the sitcom "Family with Children".

Seven. teaching process

Introduce a new course

[Psychological test] Every Spring Festival, students will receive lucky money more or less. How do you spend the lucky money? Which of the following three ways do you belong to?

[Multimedia Presentation]:

A. Go to the store at once and buy everything you've always wanted. Anyway, it is an "unexpected" wealth that can be spent all.

B. Make a shopping list, buy what you really need and distribute it reasonably.

C. try not to spend it. Maybe it will be urgent later. Save the money.

[Teacher Transition] The way we spend lucky money often reflects what kind of consumers we are. Students can see what kind of consumers they belong to.

[Multimedia Presentation]:

Luxury consumer

Rational consumer

A miser-type consumer

[Teacher's Guidance] Which of the above three types of consumers do students think is a rational consumer? So do students know what kind of consumption psychology rational consumers should have? How can we become rational consumers? In this lesson, the teacher will take you to learn this content-to establish a correct view of consumption.

Teach new lessons:

(A) consumer psychology

Various aspects of consumer psychology (blackboard writing)

Multimedia projection: life situation: part n 1 set

Every year, when I celebrate my birthday with several good classmates, meteors give gifts to each other. Well, several students will celebrate their birthdays next month, and Meteor and Dad are talking about buying gifts again!

Multimedia projection: situation (1), student performance.

Liu Xing: Hey, Xiao Ting's birthday present is really hard to buy!

Dad: How hard is that? There are many presents in the shop.

Liu Xing: That's not the reason. I wonder what they will like in two months. They followed Jay Chou for everything last month, and during this time they fell into the "Korean Wave".

Dad: Oh! I see! It's really hard!

Thinking: ① What are the obvious characteristics of Xiao Ting's daily hobbies in the materials? Do you have such characteristics? ③ How to evaluate this behavior?

Student's answer

Teacher's summary: Xiao Ting's consumption psychology in materials is conformity psychology.

People with herd mentality can't help but join in and follow others' feelings when they see that many people are doing the same thing. This kind of consumption will be influenced by the behavior and evaluation of others. With obvious imitation, repeatability and blindness. We all have this kind of psychology to some extent (such as shopping and advertising with discounts). This kind of psychology should be analyzed in detail. Mainly depends on whether it is based on its own reality and whether it has positive significance. If reasonable conformity can promote the development of an industry, such as green consumption (buying electric cars, reusable shopping bags, energy-saving lamps, energy-saving home appliances, etc. ) can promote the development of green industry, which is worth promoting! Otherwise, it may lead to ineffective consumption and waste, which is blind conformity.

-it is not advisable to blindly follow the crowd.

Multimedia Projection: Situation (2) Students' Performance

Liu Xing: I don't know what to give Xiaogang either!

Dad: Then ask him which star he likes best at present!

Liu Xing: No, he's strange and different!

Dad: What's strange?

Liu Xing: Just say one. Newly bought jeans should have two holes in their knees, but they can't be the same size!

Dad: Ah! Is it?

Thinking: ① What consumer psychology led to Xiaogang's behavior? (2) What are the characteristics of this consumer psychology? Do you think this kind of consumer psychology is desirable?

Student discussion

Teacher's guidance: This is a psychology of seeking difference.

This kind of consumption pursuit is different and unconventional. Different is different, and people are different. This kind of consumer psychology can sometimes promote the emergence of new technologies and new products, and show personality. However, to show personality, we must consider social recognition and cost. If we are too unconventional to show uniqueness, it is not worth advocating.

Multimedia display pictures:-"Too much difference is scary"

Multimedia Projection: Situation (3) Students' Performance

Liu Xing: And A Zhe!

Dad: Is his gift hard to buy, too?

Liu Xing: Well, Xiaoyue said that she would give him an imported MP5.

Dad: Huh? Imported MP5 is very expensive!

Liu Xing: But I can't be worse than her. That would be humiliating!

Dad: Huh?

Thinking: ① If Liu Xing's father agrees to his request and buys a gift similar to or even better than imported MP3, what will it bring to Liu Xing? ② What will it bring to his family?

Student's answer

The teacher concluded: Liu Xing may not get the friendship of A Zhe while getting face. But it will definitely put a burden on his family. Therefore, we should measure the gains and losses in consumption to standardize our consumption behavior. This kind of consumer psychology is

Comparative psychology (blackboard writing)

Students who have this kind of psychology think that he lacks the sense of family responsibility, because he considers that he has earned face and has not considered the loss of his family. You can't "face up and suffer" and "hit your face and pretend to be fat."

-Vanity is a living hell.

Teacher's summary: On the issue of buying gifts for classmates, Liu Xing has come into contact with three kinds of consumer psychology, all of which have certain misunderstandings. So how should Liu Xing buy a birthday present for her classmates? What are the main points of view?

Student's answer

Realistic psychology (blackboard writing)

Consider factors such as price, quality, service and function. Only in this way can we be a rational consumer.

Setting questions: ① How to celebrate a classmate's birthday? Do you have to buy an expensive birthday present? What do you think of the fact that students must wear school uniforms at school?

[Teacher Transition] From our analysis just now, we can also see that people's consumption psychology is complex and diverse, with both correct consumption psychology and unhealthy consumption psychology. Some students may be about to ask, so how can we correct the bad consumption psychology? How can we be a rational consumer?

(2) Be a rational consumer

Multimedia projection: life scenes: part n episode 2

Background: In the 2008 Olympic Games, Liu Xing's family finally got the key to their new house and realized their dream for many years. Now around the topic of new houses, the whole family has expressed their opinions and expressed their views one after another.

Situation (1) student performance

Liu Xing: Dad, my classmate's family just bought a new house with a home theater, a laptop and an imported stereo.

Dad: Don't worry, son, our family will never be worse than them.

Mom: I think you two are too excited. There are still 65,438+10,000 outstanding loans in this house! There is no money to buy this and that.

Dad: Oh!

Mom: Do you owe so much? Then why do we need a loan to buy a house?

Thinking: ① How to understand Liu Xingjia's behavior of borrowing money to buy a house? (2) What kind of psychology did Liu Xing and his father have when they bought a home theater and a laptop? (3) What effect will it bring to his family? What do you think if the meteor family earns 10000 a month, but only spends 1000 a month?

Conclusion: 1, live within our means and consume moderately.

Analysis: loan consumption is ok for this family, because the income is stable and there is expected income. "Income" = past income+present income+future income; This can greatly improve his family's life, and consumption can stimulate the country's economic growth, which is moderate consumption (moderate consumption and loan consumption are not contradictory). It seems to be a pleasure to buy items such as laptops, but the increased burden on families may actually reduce their consumption level in disguise. This kind of consumption beyond their economic ability is called ahead consumption ("negative Weng", "moonlight clan" and "card slave"). On the other hand, if we excessively restrain consumption on the premise of considerable household income, on the one hand, our own needs will not be met, and it is not conducive to promoting social development, because consumption will react to production. Therefore, we believe that in daily consumption, we can neither control consumption nor over-consume, and the key depends on our economic affordability. So we should stick to it.

"Conclusion: 1, live within our means and consume moderately.

Situation (2): Students perform.

Mom: Xia Donghai, my colleagues all say that the decoration here is a popular "European" style, which is very exotic.

Dad: Then listen to you. Anyway, everything follows the fashion.

Xiaoxue: Mom, this is not right. My classmates have seen it on the Internet, which means that "Australia" will be popular in 2008.

Dad: Then how can we decorate our home?

Thinking: ① What kind of consumption psychology does Xiaoxue and his parents have in the decoration style? (2) How should you decorate their homes? (After the discussion, express your opinions.)

Teacher's summary: Xiaoxue's parents are conformity psychology and comparison psychology. The decoration style should be suitable for ourselves, practical, and blindly following the trend is not enough, which requires us to persist.

Conclusion: 2. Avoid blind obedience and rational consumption (blackboard writing).

How to achieve rational consumption in the process of consumption? Pay attention to the "three bogeys": ① avoid blindly following the trend; 2 Avoid emotional consumption (personal consumption is influenced by emotions and makes irrational consumption choices. It is often a whim, and one is not calm. After the incident, I found that this choice is not suitable for my own needs. So when spending, we should pay attention to keep calm. ③ Avoid focusing only on material consumption and neglecting spiritual consumption. Su Shi, a poet in the Northern Song Dynasty, said, "You can eat without meat, and you can't live without bamboo." . No meat makes people thin, no bamboo makes people vulgar. People are thin and fat, but most people are incurable.

Situation (3): Students perform.

Xiaoyu: Dad, why are there so many plastic bags and plastic lunch boxes next to our new house?

Dad: Oh, maybe the decorator threw it after dinner.

Xiao Yu: Didn't our country issue a "plastic restriction order"?

Dad: But many people use it in real life!

Xiaoyu: That's because they don't know its harm!

Dad: This meal is very convenient and harmful.

Thinking: Do you know the hazards of disposable plastic bags and lunch boxes?

Students express their opinions, and the teacher has words and pictures to illustrate the seriousness of China's environmental problems and the harm of using disposable plastic bags and lunch boxes!

Conclusion: 3. Environmental protection and green consumption.

Introduce the theme, core and 5R content of green consumption.

Thinking: How to protect the environment and green consumption in daily life? (Students provide suggestions) Use less disposable products, choose green food, buy environmentally-friendly batteries, save resources, turn on less air conditioners, use phosphorus-free washing powder, send fewer greeting cards, and consciously recycle waste products. ...

Situation (4) Students' performance

Liu Xing: Dad, our family has entered a well-off society in an all-round way!

Dad: Sort of!

Liu Xing: Then my clothes and sneakers will be upgraded!

Dad: Hey! You! What a fool!

Liu Xing: Huh? Am I wrong?

Dad: This house is the result of our family's efforts for many years.

Liu Xing: Huh? Still talking about hard work? Is it out of date?

Q: Is hard work out of date?

Small debate platform: efforts are out of date! PK's efforts are not out of date!

Multimedia shows the waste phenomenon around students and society, which is in sharp contrast with the pictures of life in poor areas! Let students feel from the heart the importance of thrift and hard work.

Conclusion: 4. Diligence and thrift, hard work.

Teacher's summary: ① From a historical perspective, thrift and hard work are traditional virtues, a national spirit, rather than a specific consumption behavior. As a spirit, it has never been out of date and played an important role in the China Revolution. ② From the reality, China is a big developing country, facing the pressure of population and resources. Diligence and hard work will be a spirit that will always be advocated; From a personal point of view, it is conducive to the formation of personal excellent moral character and the cultivation of sentiment, and it is a mental state that a willing person should have. Know how to work hard to overcome difficulties and achieve career; (4) From the perspective of the relationship between thrift, hard work and reasonable consumption, thrift, hard work and reasonable consumption cannot be opposed. Thrift is not to curb consumption, but to say not to waste; It is not contradictory to loan consumption, but actually advocates fully improving the utilization efficiency of consumption materials. Today, our life is not rich, so we can't waste it on consumption. Even if we are rich in the future, we can't waste it! Because, for human needs and development, resources are always limited. Therefore, we must advocate the spirit of thrift!

Teacher's summary:

Whether a person's consumption concept is correct or not can determine the fate of a family; Whether the consumption concept of a group of people is correct or not can affect the rise and fall of the whole country! Students, for the happiness of our family and the prosperity of our nation, let's spend rationally, practice the correct consumption concept and build a harmonious society!

Eight, classroom consolidation exercises (omitted)

Nine, homework design

Research assignment: If students have one month's living expenses in 600 yuan, please draw up a consumption (expenditure) plan after class.

X. Reflection after teaching

(a) the case:

1, the link setting is novel. This box introduces a new psychological test course. The whole box shows various scenes in the form of an adapted version of "Family with Children", which is close to students' lives and allows students to participate in the performance in person. It is easy to stimulate students' interest, mobilize the atmosphere, and let students master knowledge in happiness and experience happiness in knowledge.

2. The teaching method is reasonable, which embodies the new curriculum concept and meets the requirements of the new curriculum standards. According to the value orientation of the new curriculum life, this box mainly adopts situational teaching method, trying to make this course full of life color through the construction of consumer behavior life situation. Discussion on inquiry method and heuristic teaching method: The classroom of the new curriculum emphasizes "student-oriented", and the teacher in this box should play the role of "director" to guide students to construct knowledge and develop their abilities in discussion.

3. The guidance of studying law is effective. According to the characteristics of high school students' strong autonomy and personality, this course advocates the learning mode of "independent inquiry, cooperative communication", and promotes students to learn to learn through comparison, identification and cooperative discussion.

4. Teaching effect: students actively participate, the classroom is active, relaxed and orderly, and the teaching objectives are implemented. Especially in the teaching process of "diligence and thrift, hard work", students were greatly shocked and the cultivation of human nature was very successful.

(2) Shortcomings:

1, speaking faster.

2. Students can argue more deeply and thoroughly.

3. The link setting is a bit delayed and the time is tight. How to set up links more concisely and effectively is worthy of reflection and deliberation.

4. Autonomous cooperative learning mode requires students to have a certain learning foundation and personality quality. Excellent students are active in thinking in class and their potential is brought into play. But underachievers don't have many opportunities to perform in class. How to face the whole class while paying attention to individuality and let every student develop in the classroom is also a problem worth thinking about after I finish teaching.

5. The individual inquiry questions set in this course lack thinking depth and the form is relatively simple.

(3) Future countermeasures:

1, further study the new teaching theory, and often consult experienced old teachers to make their teaching design more distinctive and reasonable. Further study the new political curriculum standards, so that my teaching design meets the requirements of the new curriculum reform.

2. Further study students and strive to respect every student. Let your own teaching design be suitable for students at different levels, so that students at all levels can be displayed in class and improve their ability.

3. Further study yourself to make your teaching language more concise and vivid. Can capture students' dynamics in time, be flexible, and correct students' wrong ideas and ways of thinking in time. Pay more attention to the training of thinking and the infiltration and application of theory in teaching.

4. Pay attention to the organic combination and effective coordination of teaching materials and teaching methods, and avoid empty content and fancy form, as well as copying mechanically. Examples in classroom design should be representative, reflect the times, be close to students' lives, and create a sense of * * * in students' minds!