First, how do novices enter the industry?
First of all, it doesn't matter without a camera. Now in the 5G era, it is enough for a novice to have a mobile phone with a high-definition camera. Being able to speak fluently in front of the camera is the first step to success!
If you shoot with a mobile phone, just pay attention to a few basic requirements:
1) Remember to focus-this may be a "well-known" thing for professionals, but in daily life, I find that except for our parents and many friends of the same age around us, we all ignore this problem, and we don't pay attention to focus when taking pictures, let alone recording videos ~ Remember to click on the center of the picture or the subject you want to shoot before shooting, so as to at least ensure the clarity and visual focus of the picture. Knock on the blackboard! I hope everyone will develop a good habit of casual concentration ~
2) Look at the horizontal line-many people's pictures are oblique in the later stage. Although it does not affect the video content, it will be very uncomfortable for visual effects and the overall video texture will not be very high, so this is also a point to pay attention to. Especially when holding the lens, don't shoot it, it will be crooked ~
3) Don't shake your hands-speaking of holding hands, last time my sister sent me some videos of her coming to the stage to open an open class, and I asked her to edit them. As soon as I received it, the boy's hand shook, the anti-shake function of the clip could not be saved, and the video material could not be used at all. Many people think it's a small problem. You can't see it when you shake it a little, but it's not a big problem when you shoot it. When you edit later, you will know how uncomfortable it is to watch! You know, all the preliminary work is to make it easier later ~
4) Shooting method-When we can shoot one video after another skillfully, we can try to enrich the visual effect of the picture by mirror transportation, enlargement or reduction, just like other bloggers. Don't look at these "little moves", the final effect is very different ~
Second, the basic operation concept that Xiaobai needs.
1) content verticality-first of all, you should think about the general style and content positioning of your video before production. I won't elaborate on the classification one by one, and everyone must understand it. As the saying goes, choice is more important than hard work, which is why. Choose a track that suits you, that you like and that you are good at, which is 365 days more useful than your day! If you choose a track, try to dig out the content and keep it vertical! Every platform will send Weibo to bloggers with high vertical content, because he will think you are very professional! Bao, if you want to make it, make the bowl of porridge that is at least simmered in the fast food era ~
2) The network is also very real. The original intention of being a new media must be to show your truest side. Because people's nature is hard to change, although it is said on the Internet that it is definitely necessary to shape people's design, the premise of shaping people's design must be that you have certain characteristics or characteristics, and then dig and enlarge this characteristic by shaping yourself, thus becoming your own "personal design".
It is not easy to portray an introverted and shy person as a "funny man/woman". Let him tell jokes and wave at the camera. Remember! Although the network is virtual, over time, we still have to be the truest ourselves ~
Third, the money-making model of each platform.
In addition, different platforms will have different pertinence and traffic support in order to seize resources. Just as we want to enter the new media, of course, we must "prescribe the right medicine." The following is some knowledge about traffic pools that I have summarized based on my own experience (not to mention if people in Tik Tok are familiar with it).
BiLi BiLi-This is a platform that can make money by playing volume. It can be said to be the home of video. No matter what kind of video, there are suitable tracks on it, and there are many big names! User activity is very high, and functions such as video reward are opened, so you can directly receive the benefits of video. In addition, the platform also has many activities such as traffic support and topic interaction for creators, who can shoot their own videos according to different themes. Novice Xiaobai, don't be afraid, be brave!
Recent creator support activities
Little Red Book-As we all know, this is an open community platform dedicated to women and sharing. It was easy to do graphics and texts before, but in early 2020, Xiaohongshu also intends to promote video traffic, so it is a good choice to put high-quality and shareable videos in Xiaohongshu. Comparatively speaking, the promotion rate of commodities will be higher. Generally speaking, when the number of fans (natural flow) reaches nearly 1w+, there will be a dinner party. The brand pr with vertical content will trust you privately! About 500 words of graphic commission is about 300-500; If it's a video, the price can be doubled (depending on the brand's budget, you can talk about anything, but the starting price is about this much)
Little Red Book's Requirements for Video Notes
Watermelon video-I participated in a daily vlog activity of watermelon video during my sophomore summer vacation, which probably means that as long as I can work 28 days a day, each video has a complete cover and title. And I can get 800 yuan if I meet these basic requirements. Hahaha, I don't know if there is such an activity now, but there must be many other activities worth participating in. During that time, I also exercised my ability of topic selection, shooting and editing. People always push themselves. It may be a little difficult to shoot at first, but after shooting a few more videos, practice makes perfect.
Watermelon is also an app that can make money if you play too much. Its audience is relatively low, and the overall quality requirements for the video are not as high as those of Bili Bili and Xiaohongshu. Therefore, there are many "grassroots" people who become big V, which is very suitable for novice Xiaobai to post videos on it, and the traffic is quite good. It's not difficult to earn a little money ~
Today's headlines-this is also a video platform that can make money by playing. The audience is relatively sinking, but there are also efforts to seize young users. Therefore, the requirements for video quality of this platform are not particularly high. As long as the video duration is above 1min, which meets the basic video requirements, the release is effective. My dad has been updating today's headlines recently, hahahaha, because the platform will give a lot of real traffic, and the track type saturation may not be very high, so the conversion rate is still ok. With a stable release time, you can increase fans almost every day. With fans, you have more ways to make money. Family members and platforms can give whatever they want. Isn't it easy to make money ~
Weibo —— At present, there are few bloggers who started in Weibo, but Weibo can get the V certification of small blogger as required. Ha ha ha ha (not difficult! ) It can also be regarded as improving the certainty of their own content ~ Now most bloggers share their daily lives through Weibo to create a more three-dimensional personal image for everyone, and later they can build a fan base to enhance the stickiness of fans. This is also a point of matrix thinking. Although you don't make much money, it's good to have personal IP traffic. The suggestion is that Weibo should be regarded as an affiliated app. The videos are ready and can be distributed together. Then Weibo's content can be converted into fans on several well-developed platforms to improve the subsequent conversion rate.
Fourth, a small summary.
Generally speaking, it is normal for the new media industry to make money by making videos. What I share with you today is my personal experience, considering that it is the entry operation of "novice Xiaobai". Many people feel puzzled when they want to get started but don't understand the rules of the platform. There are also many people who want to be new media, but find it troublesome to make videos. My friends, the word "Practice makes perfect" is not said in vain. I believe that as long as you are brave enough to take the step of "picking up the phone and shooting", it is not far from making money ~ short videos shot with mobile phones can still create a lot of unexpected value! In the new year, I wish everyone can realize their dream of making money and realize wealth freedom!