1. Mr. Box Horse
This is the first time I used it to place an order on my mobile phone. At that time, the delivery fee was still 5 yuan, and now it is also free. The characteristic of box horse fresh life is that it can be delivered to the door within 30 minutes within 3 kilometers near the store, which is remarkable. The ability to deliver goods in 30 minutes lies in the core ability of algorithm-driven.
It's novel to see a mesh rope with a metal chain hanging in the box horse fresh shop.
This is a part of Box Horse full link digitization system. Box Horse's supply chain, sales and logistics fulfillment are all completely digital. From goods to stores, shelves, picking, packaging, distribution tasks, etc. Operators can identify and work through intelligent equipment, which is simple and efficient, and the error rate is extremely low. The whole system is divided into foreground and background. Users can complete the sorting and packing of orders within 10 minutes, and complete the delivery of goods within 3 kilometers within 30 minutes, thus realizing the integration of stores and warehouses.
I have used Ma Xiansheng's box for a long time, only once because the typhoon was more than half an hour late (understandably), and other times it was delivered within 30 minutes.
2. Ding Dong buys food
I bought food with Ding Dong, because I saw it in the elevator advertisement when I moved, so I'm going to try the next one. I feel ok after using it. The food on it is a little cheaper than that box of fresh horses. So I use it the most now.
Ding Dong doesn't charge delivery fee and delivery fee for buying vegetables. You can also send an order for onions and arrive within 30 minutes.
Self-built community front warehouse serves nearly 3000 communities in Shanghai. If you are not satisfied within 24 hours, you can apply for a refund.
3. Pupu Supermarket
At present, Pupu mainly cultivates Fuzhou and Xiamen markets. There are 30 pre-warehouses serving Fuzhou urban area, each of which is 500- 600 square meters (or 800- 1000 square meters), and there are about 3,500 SKUs. The scope of each front warehouse service is 1. 5 kilometers, and it takes 30 minutes to deliver. The freight in 3 yuan reaches 19 yuan is free. The main competitor is Yonghui Supermarket.
4. Meituan buys food
The biggest advantage of Meituan's grocery shopping is that it has a strong distribution group. Meituan Shopping, the fresh food business of Meituan, opened the first batch of 9 offline service stations in Shenzhen to provide mobile shopping services for community residents, covering Nanshan District, Luohu District, Longgang District, Longhua District and Baoan District of Shenzhen. It will definitely develop in major cities in the future.
Of course, there will be many fresh e-commerce, such as Yonghui Supermarket, Delobo, Hungxianda and so on.
Summarize and compare the characteristics of the above major fresh e-commerce:
Boxma Xiansheng: Backed by Ma Yun and Alibaba, it has strong resources. Ding Dong buys food: the price and service are more advantageous.
Meituan buys food: the distribution team is strong and competitive.
Pupu Supermarket: It has a good reputation in the local area, but it needs to speed up its expansion.
Haha, I happen to be the supplier of these platforms and often place orders on these platforms. Tell me my opinion.
Box horse was the first to make this thing on a large scale. With his back to Ali, he made a lot of trial and error. The expansion of Box Horse from the initial seafood category to the whole category has gone through many stages: the introduction of explosions at the beginning, the expansion of all categories online and offline, the key cooperative development of featured products, the development of free brands, and the joint explosion development of brands. Now Box Horse X and Box Horse have continued Ali's explosion development ideas and also used the idea of cross-border cooperation. At present, Costco and Sam member stores are used, and the idea of using high-quality explosives is used.
Products have their own characteristics, but just like Costco and Sam's member stores, sinking to the 345678-line city is a problem and difficulty.
Ding Dong and I have been shopping together for a long time, and Ding Dong is the most persistent and devoted to this scene. Although there is a flow problem in the forecourt at present, I personally think that Ding Dong is also the easiest to run out of this track. The future profit model, on the one hand, is the profit of fresh supply chain price difference, on the other hand, it may be the profit of flow realization.
On the other hand, from the business point of view, Ding Dong has not closed itself up and made full use of the supply chain resources in various regions without restrictions and protection; At the same time, Ding Dong's idea is not the lowest price guidance, it will cover high, medium and low products. From a business point of view, being open and willing to cooperate, I think it is a business feeling.
Personally, I don't like Pope. On the one hand, the category is too complicated, all players are competitors, and community group buying is also involved. On the other hand, the supplier resources are all small circles in Fujian, and the local supplier resources are not fully utilized. This kind of business thinking orientation is very problematic. I talked about cooperation with a fresh purchasing company. Our own model is to cooperate with a foundry to provide raw materials and ingredients. After visiting the factory, the purchasing company directly skipped us to find the factory to do product development and wanted our ingredient list. At the same time, the lack of martial arts also reflects the company's understanding of business and attitude towards business partners.
The result of all the efforts of the Pu Pu people is that they have been wandering in Guangzhou and Shenzhen, Fuzhou, and the market has been beaten out of breath.
Meituan's shopping is not the key project of Meituan, but the optimization of Meituan.
Meituan is good at refined operation and traffic system construction, and the supply chain is also a process management. Doing business with Meituan is relatively simple, but at the same time, the solidification of the process leads to poor vitality, insufficient authority for each post and no business space.
Meituan has developed its own brand like a chef, and almost all products are factory-processed. I understand that to be a good platform, more is to guide and create business opportunities and let more people do business together, then this platform will release more value. Meituan's mind is not on Meituan's grocery shopping. The lowest price strategy was implemented all the way, and the processing agent was found to stock up. Personally, I don't think this is a good idea.
Mei Tuan's grocery shopping and donkey-riding are all projects managed by Mrs. Wang Xing. Look at the current situation of Kuai Donkey, and you will know the future of Meituan's grocery shopping. Meituan wants operational efficiency and traffic channels, and is not willing to take root in this track or make this business a profitable project, so the optimization of Meituan with higher efficiency and viscosity is the main project.
To sum up, I am optimistic about the impact of Box Horse on the high-end market occupied by Costco and Sam, the sinking of Ding Dong and the low-end market in the future.
Pupu has never used it in Shenzhen. I don't know if it has. Now I only share my feelings with the other three.
Meituan, one problem is that the distribution area is not fully covered. My home is next to the subway entrance in Shangtang, which shows that I am not their target customer.
Box Horse, I have been to Box Horse, and friends who have used the app know that the food of Box Horse is expensive, and almost every day I buy online food and it is sold out, so I basically only buy meat and seafood at Box Horse. I really like their daily fresh products. They are really fresh. In addition, each product will have recommended dishes and comments, which is very thoughtful. Finally, the box horse's delivery staff are of good quality, energetic and polite, giving them extra points.
Ding-dong, I was surprised when I first used it, because the daily food was great and fresh. In contrast, Ding Dong has more dishes. But Ding Dong's green card members can't get much discount at a time, so it's cost-effective to buy for a long time. In addition, I want to spit out that there are too many tricks in Ding Dong's app, and I don't like them very much, such as how to earn points when you get the feed (only when you receive it). Yeah, and finally, I have to spit on the delivery guy. Every time he calls me to report himself, he always lets me listen to him say Jingdong Express. .
To sum up, you can't just rely on one store to buy food, just like visiting a food market. Shop around and have fun. By the way, I'd like to invite a guest to Youxian Daily. In fact, apart from the fact that the meat is not very fresh and there are not many dishes, the daily price of Youxian is still very suitable, suitable for friends who don't cook much or cook at home alone.
Hello, the Box Horse, Ding Dong, Pupu and Meituan you mentioned are all outstanding in the field of fresh food. If there is no absolute advantage, it can only be a relative advantage. In the end, who can occupy a bigger market and operate for a longer time is the real dominant brand.
We can see the differences between these four brands from the following aspects:
First of all, what the four major fresh brands have in common is that they are all involved in the fresh market. They are all characterized by e-commerce mode and fast delivery. The products they serve are all fresh, including high-frequency consumer products such as vegetables and seafood.
Secondly, the difference between the four fresh brands is that each brand has its own unique advantages and positioning, which is the foundation of their survival. We can see the differences:
1, from the perspective of regional brands
Ding Dong starts from Shanghai and Pupu starts from Fuzhou. These two brands are regional brands. At present, Shanghai and Fuzhou are the core battlefields, and then they begin to March from the region to the whole country. At present, their independent battlefield has been successful. It is a test for them to expand from the region to the whole country, whether they can adapt to the market and whether their capital is sufficient.
Although Boxma Xiansheng started from Shanghai, relying on Ali's strong network and financial strength, he can quickly spread the country to fight. Meituan also relies on Meituan. To buy food. Therefore, Box Horse and Meituan should be national brands, which can be quickly deployed and fought nationwide.
2. From the perspective of the main target consumer groups in the market.
Ding Dong grocery shopping and Pupu supermarket are based on the mode of pre-warehouse layout in the community, focusing on serving the fresh consumption of community residents within 3 kilometers around. Their real competitors are actually traditional offline supermarkets.
Box horse fresh students are mainly distributed through high-end people gathered in offices and communities. He is a combination to meet the fresh needs of elite white-collar workers, including going to work for dinner and getting off work.
Meituan's grocery shopping is mainly small and medium-sized catering businesses gathered by Meituan Group and Meituan Takeaway. Because most of these catering businesses are individuals or small chains, and the supply chain is short-board, Meituan actually adopts the long-tail marketing model to adopt and serve these businesses.
3. From the perspective of future development.
At present, Pupu Supermarket has certain advantages and market position in Fuxia, adopting the operation mode of community pre-warehouse, and starting to March into Guangzhou and Shenzhen. His superior team and supply chain are mainly concentrated in Fujian. It is a challenge to quickly solve the localized supply chain in the future national expansion. Therefore, the future development depends on the market situation in Guangdong, but it is difficult to expand the whole country quickly.
Ding Dong's grocery shopping is similar to the Pupu supermarket. Although it has begun to expand abroad, the achievements in other regions are not as good as those in Shanghai. It is also a challenge to effectively replicate Shanghai's deep-rooted supply chain, and it is difficult to expand rapidly across the country.
As the main force of Ali's new retail market, Boxma Xiansheng's future development model will not be too fixed, because the core of its exploration is new retail, not just fresh market. At present, we have seen the new business model of the newly opened BoxMali brand in Shenzhen. Therefore, the future development of Box Horse is mainly based on innovation and exploration, and everything is possible.
The strategic route taken by Meituan to buy food is obviously different from the other three. The real customers of Meituan are those big and small businesses and shops. This will be part of Meituan's borderless business strategy, and it will continue to develop in Meituan. The ecological concept of com.
Conclusion: We don't need to determine which of the four fresh brands is stronger and which is weaker. If they are still active in this fresh battlefield and occupy a certain market position in 10, then they are all successful. Fresh e-commerce companies that usually rely on promotion and subsidies are suddenly full of vitality, such as Tiantian Fresh, Boxma Fresh, Ding Dong Shopping, Suning Fresh, COFCO I Buy Net, Benben Life, SF Express, Pupu Supermarket, etc., and orders have soared between epidemics. According to statistics, from New Year's Eve to the seventh day of 2020, the number of transactions of small-program fresh fruits and vegetables increased by 149%, and the number of transactions of community e-commerce increased by 322%.
This time, due to the impact of the epidemic, some new retail forms, such as Boxma Xiansheng, Ding Dong and Pupu, seem to be snapping up food. If you have experienced these, you can really find some differences between them. Say it roughly.
Some e-commerce companies such as fresh fruits and vegetables are self-operated. For example, Boxma Xiansheng, Meituan Shopping, and Ding Dong Shopping!
Some e-commerce, such as fresh fruits and vegetables, only played the role of a platform and realized the settlement mode of merchants.
Boxma Xiansheng. It gives me the feeling that there are almost no big preferential activities for its dishes, and the actual price is relatively higher than that of the traditional vegetable market.
Some families, such as Meituan and Ding Dong, have some discount activities, and there are relatively many online activities, and the prices are relatively cheap. For example, the prices of vegetables sold in JD.COM are higher than those in traditional vegetable markets, and the prices are relatively advantageous.
In terms of delivery time, I appreciate shopping in JD.COM and Meituan, because their delivery time is faster.
In terms of the freshness of dishes, the performance of fresh box horses really seems to be more prominent, and the freshness is relatively high. Of course, this statement is not particularly accurate, because, for example, eggs or meat, their prices are different.
However, each APP has its own characteristics and cannot be partial. After all, fresh e-commerce needs to consider fresh high inventory, cold chain, supply chain, users and many other aspects. How to explore the most suitable road needs further development.
Seven wheat data to answer for you
In fact, each shopping App has its own advantages and characteristics, and some product initiatives at different stages will also have corresponding effects, so that users have a very good experience. During the Spring Festival, during the outbreak of the epidemic, various grocery shopping apps also appeared in turn. Judging from the ranking, the performance of Mei Cai Mall is still outstanding.
Seven wheat data shows that since the Spring Festival, the ranking trend of American food malls has been rising. Up to now, this product has rushed into the App Store shopping list (free) Top4, and its strength has surpassed other fresh apps such as Daily Fresh, Meituan Shopping, and even surpassed Pinduoduo, which continues to dominate the list. After all, meeting daily material needs is the top priority of the family at present.
Mei Cai Mall was launched on 20 15, and has been mainly supplying ingredients at the toB end. This year, a new influenza virus broke out. In order to prevent the spread of the epidemic, a large number of users isolated themselves from their families, and the shopping scene also shifted from offline to online. With the rapid growth of fresh e-commerce platform orders, Meicai Mall has also shifted its business focus, and opened toC business for individuals and families during the Spring Festival.
As can be seen in the App, the product interface of Meicai Mall is not much different from other fresh apps, and the categories of ingredients such as fruits and vegetables, aquatic products and seafood are also very rich. In this special period, Meicai Mall has become a leader among many fresh products, which is mainly manifested in stable supply and demand and balanced price.
It can be seen that some fresh e-commerce companies have some problems, such as incomplete dishes and rising prices, because users buy a lot of ingredients. Mei Cai Mall, which started with toB users, has a huge and stable source of ingredients and suppliers, and the supply chain is optimized to meet the soaring demand in special periods, maintain stable prices and be more attractive to users. In addition, in the face of such personal and family orders, Meicai Mall also launched small packages, vegetable gift packages and packages in time to meet the needs of family users.
The future of this kind of thing is uncertain. Even if Ma Yun doesn't do all the projects, he can survive, but everyone only sees the success. As for these apps, they are still burning money to see whose capital has been injected for a long time!
I think since every software that dares to release has its own unique personality to adapt to the market, its practicality will not be too bad. This software operator has experimented more than customers, and the advantage depends on how much financial support the financial platform has! Who can live to the end is still unknown!
In Fuzhou, Fujian, Pupu, which has been used all the time, can be delivered home within 30 minutes. Things are good and not expensive, but these days, there are many boxes of horses. Although there is a courier fee for long distance, it is still good to make an appointment at 0: 00, and you can basically buy what you need, and the box of horse seafood is really good.
Ding Dong buys food.
Last time I bought a big watermelon from Ding Dong, I cut it and it broke. I called the platform, gave a direct refund and gave a new watermelon. I think this experience is very good.
My wife said that Ding Dong and PiaoPiao Piao are a little cheaper, and boxed horses are a little more expensive, but seafood is boxed and bought immediately. Meituan never buys food.
Coordinates in Shenzhen, these platforms are often used by the US Mission in addition to other platforms for buying food, especially during this year's epidemic. Here are some of our feelings about using these platforms:
Box Horse Fresh Box Horse is owned by Ali, and the things of box horse are very clean, but if there is a vegetable market or supermarket near your home, the competitiveness of box horse in fresh food is not strong, mainly because of its high price.
But seafood is really good. The seafood market is short of weight, but box horses are not. The seafood market will be filled with water and the lining will be filled with water. The box horse will give you some water to clean the bag when weighing.
Box horse's oysters are good. I usually buy it every week. 30 yuan a box of about 20 oysters, very fresh.
Ding Dong buys vegetables. Ding Dong mainly provides vegetables, bean products, fruits, meat, eggs, aquatic products and seafood, rice flour, grain and oil, and snack foods. There is no delivery threshold on the platform, and there is no delivery fee.
Ding-dong was stationed in the community for promotion at that time, and the activities were relatively strong. He sent a lot of coupons and often used them. There are also spike activities every day.
When the supermarket is full 19 yuan is free of charge. What I often buy are some eggs and fruits. Although the price is not necessarily cheaper than ordinary supermarkets, the advantage lies in convenience, and they are all quite fresh and have no bumps.
In fact, Shenzhen also has rich aunts, everyday fresh and other offline platforms, which are not bad. Especially Aunt Qian, meat is discounted every night.
To sum up: each platform has its own positioning. If you buy seafood, it's recommended to compare box horses, grain and oil, seasonings Ding Dong and Pupu. The delivery speed is almost the same, basically within half an hour, and the time can be specified.