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Shaxian snack was once one of the most successful fast food brands in China. Why is there no one in charge of Shaxian snacks now?
When it comes to fast food, many people's first reaction is foreign brands such as KFC or McDonald's. However, there used to be a well-known fast food brand in China, namely Shaxian Snacks. ?

Due to the increase of office workers and migrant workers in the city, and the fact that they often have little time to eat, shops like Shaxian snacks have sprung up, and their prices are low, which is widely favored by everyone. For the storefront, the storefront area does not need to be too large. Although there are many guests, they eat quickly, and a small place can accommodate many guests flexibly. In the same community, there are sometimes several Shaxian snack bars, some in the bustling area around the corner, some on the roadside, and some hidden in the small corner of the house. According to statistics, by the end of 20 17, there were more than 30,000 shaxian snacks in China.

These shops often serve all kinds of people, such as office workers who have been busy all day, newlyweds who don't want to cook with fire, and students who have just come home from school. Because the time is not as fixed as ordinary hotels, they can also see the scene of Shaxian snacks full when they don't eat. ? However, due to the limitations of Shaxian snack dishes, the dishes have not been updated for a long time, the main audience has lost, and the market competition is getting bigger and bigger, and the price has also risen with the price increase, so it has gradually lost its original vitality. Some have been closed, and some are still on the verge of closing.

The main reason is the loss of the main audience, and most migrant workers often patronize Shaxian snacks. As the tide of migrant workers gradually recedes, there are undoubtedly fewer and fewer people eating Shaxian snacks. There is an index in the economic circle to measure the mobility of migrant workers, which is called "mustard tuber index". The mustard tuber can't be sold, that is, there are fewer migrant workers and employment is tight, so there are fewer snacks in Shaxian County.