In order to ensure the orderly and effective development of activities, it is often necessary to make an activity plan in advance, which can define a general direction for an activity. So what problems should we pay attention to when making an activity plan? The following is my online activity plan for Store 520 (selected 5 articles), I hope it will help you.
520 Online Shop Activity Plan 1 I. Activity Time
May 20th (Monday x)-xx (Monday X).
Second, the theme of the event
Destined to buy at x520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, buy roses with a total price exceeding X yuan on X day (gold ornaments with a total price exceeding X yuan), and give a piece of affectionate chocolate (worth X yuan) or roses with a value of X yuan.
On the same day, the accumulated shopping is over X (gold jewelry is over X), and the cash coupon of Laoshu Coffee is given X yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (flowers/chocolates estimated at X/ day, set meal estimated at X/ day)
2. SMS fee: X yuan
3. Other expenses: X yuan
520 Online Shop Activity Scheme 2 Image Activity
1 520 if you love TA, give TA a home.
Publish a blog post containing the keyword "Love TA, give TA a home", pay attention to the official Weibo, and @ forward three friends, and you will have the opportunity to participate in the 520 Sweet Nanjing IKEA Tour with your beloved TA for free. (limited to 10 pairs)
2520 tianmi DIY
On the afternoon of May 20th, together with Baida Lepusheng, make a unique sweet cake for your beloved TA DIY! Love TA and give it the best! Venue: in front of ONLY hall on the second floor. Special thanks: Crown Cake
3520 Happy Crosstalk
From now until May 18, pay attention to the official Weibo and @ forward three friends, and you will have a chance to get two tickets for the weekend cross talk stage. Bring your beloved TA and laugh together! Pick-up location: reception desk on the first floor.
I-word duration
May 18 (Friday) May 2 1 (Monday)
Activity content
First, sweet Valentine's Day is more than 50 MINUS 30
During the activity, customers buy clothing products from 50 to 30, from 100 to 60 and even more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.
Second, 520 sweet happiness ceremony
During the activity, customers paid cash to buy wearing goods, including a gift certificate of RMB 1088 from 800 yuan and a wedding gift certificate of RMB 65,438 from 880 yuan from 500 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.
During the activity, customers pay cash for wearing goods, plus two cute dolls or movie tickets in 800 yuan; 600 yuan gave Lin Qingxuan Bear a soap; Send a mini green potted plant to 300 yuan. One ticket is limited to one, and it is not cumulative.
No repeat gift, limited quantity, until the end of the gift, the gift is subject to the physical object. Gift place: next to Dayi Hall on the third floor of the shopping mall.
During the activity, customers paid more than 1000 yuan in cash to buy mosaic category, plus a box of lotus. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.
Third, sweet brush
During the activity, customers with CCB credit cards will buy 500 yuan (inclusive) stored-value cards 1 send 50 yuan stored-value cards 1 and 50 yuan stored-value cards for jewelry and jade appliances 1 on the same day. Only two copies were issued that day, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.
During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care in 800 yuan (inclusive) that day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.
Four, more than 200 MINUS 40
Verb (abbreviation of verb) Yayi, the winning number is gold and platinum at a discount of 15 yuan.
Six, the weekend is 90 points lucky, and shopping costs only half.
7. Youngor's first appreciation meeting in summer started in 50 yuan.
Eight, Da Le Pusheng household appliances total freezing force (20xx.5. 19-5.20)
520 online shop activity plan III. Activity form and theme:
The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities:
1, site layout:
Arrange the hotel food court before May 10 (arrange green plants between the dining table and the corridor, post the hotel POP flag, and make good lighting configuration);
2. Advertising:
10 Posters were produced by the public relations marketing department on May/0/0, and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A./kloc-dinner starts at 0/7: 30.
B the public relations marketing department ordered 200 roses before the afternoon of may 19.
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu:
(68 yuan/every seven people)
Seven Luo Songtang or corn cream soups.
Seven butter packages
Steamed mandarin duck (black pepper sauce/tomato sauce steak) for seven portions.
Fruit platter 1 serving
Vegetable salad 1 serving
Red wine/coffee/black tea 1.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
520 online shop activity plan 41. Activity time
May 20th (Monday X)-2 1 (Monday X).
Second, the theme of the event
Destined to buy xx520 Carnival.
III. Contents of activities
1, shopping to send a romantic mood
During the activity, the accumulated shopping on xx days is over xx yuan (gold and jewelry is over xx yuan), and a chocolate (worth X yuan) or a rose (worth X yuan) is given.
On the same day, the accumulated shopping is over xx (gold and jewelry is over xx yuan), and the cash coupon of Laoshu Coffee is presented with xx yuan. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
2, true confession, romantic hand in hand
During the activity, the on-demand hotline was opened in xx, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio Xx is a simple recording studio. As you can imagine, when you walk into xx hand in hand with your beloved, it is romantic and emotional to broadcast your unspeakable confession and the love songs you sing or order for your beloved.
Step 3 create an atmosphere
During the activity, all the music in the store played some love songs and xx's Valentine's Day promotion activities, and from time to time sent xx people's blessings to lovers all over the world, reminding people who entered xx that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1, television, radio, newspapers, publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift fee: estimated at X million yuan (estimated at X per day for flowers/chocolates and X per day for set meals).
2. SMS fee: X yuan
3. Other expenses: X yuan
520 Online Shop Activity Plan 5 I. Activity Details
Target audience: unmarried men and women with high quality and high income.
Activity orientation: 520, online Valentine's Day.
Theme: 520- Online Valentine's Day, romantic hand in hand.
Number of applicants: 50 males and 50 females, totaling 100.
Activity time: 520 nights. 18:30 - 20:30
Venue: xx(xx Road, xx District)
Purpose of the activity: Render the atmosphere of 520, promote the sales of the company's products during Valentine's Day, and enhance brand affinity.
Second, the implementation plan
1. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, give them full opportunities, increase their attraction, and achieve the original purpose of participating in this activity.
2. The personnel require a college degree or above, and the salary is more than 3,000 yuan.
3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.
4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants to lay the foundation for the weekend dinner plan.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.
8, through newspapers, posters and other media publicity, arouse people's awareness.
9. The qualifications of all personnel in this activity are reserved for later activities.
III. Contents of activities
1, 100 people threading competition
Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. A pair of diamond rings that can win the live prize. This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.
2. Game interaction
Talent show (it can be drama performance, singing or other talents)
The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
Site layout
Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.
Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.
Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.
Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.
Paper crane: Make two garlands under the flower ball and hang paper cranes.
Flowers: place lilies and orchids in a prominent position on the website.
Candle: put a candle on each table. Set off a romantic atmosphere.
Equipment required for activities
Number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, wires, lamps, origami, candles, host, staff, needle and thread (to be on the safe side, it is best to make it bigger, without needle tail, and the thread should be thicker accordingly. The thread should be woven in at least three or four colors, and every Shuang Yi meter is enough.
slogan
520, romantic network valentine's day.
For forgotten memories, remember the legends that are not old with actions.