Hotels usually hold some activities on the occasion of festivals to increase their popularity, thus increasing consumers' consumption in stores, and of course, it will be convenient for consumers to some extent. The following is the "Hotel Double Ninth Festival Activity Planning Scheme Model" I compiled for you, hoping to help you.

Hotel double ninth festival planning scheme, activity background.

Traditional folk festivals are rich in educational resources and cultural connotations, and they are important cultural carriers to carry forward and cultivate the spirit of the Chinese nation. Protecting and developing traditional folk festival culture is an important way and means to revive traditional culture.

The traditional festival food culture inherited by the Double Ninth Festival is developed on the basis of ancient sacrificial ceremonies. Out of respect for the gods, before the festival comes, people will prepare all kinds of delicious food for them according to their "hobbies", and after the sacrifice, people will share a delicious meal. In that era of lack of food and clothing, festivals almost became the only time for human beings to inherit their best food culture. This situation was particularly obvious in the Tang, Song, Yuan, Ming and Qing Dynasties when hedonism prevailed. Therefore, whether it is the first day or the fifteenth day, in addition to its uninterrupted inheritance of ancient spiritual civilization, behind the luxurious ceremony, there is still considerable material civilization left to mankind. Unique holiday food customs such as Chongyang Cake and Chrysanthemum Wine are many banquet dishes that Jackie Chan matched, all of which were developed on the basis of large commemorative recipes such as Chongyang Rice to offer sacrifices to gods and ancestors. Protecting the traditional holiday diet is the essence of protecting the traditional diet culture.

Second, the purpose of the activity

In order to arouse people's awareness of the protection of traditional festivals in China, and further make customers interested in the profound food culture of our nation. Traditional festival culture is a national thing, and it is a culture created and enjoyed by a nation. This kind of culture will naturally form a kind of national cohesion, with aesthetic feelings and interests, and its spiritual influence is enormous. China people are China people, because they have these things to package us. So this activity was specially planned. Enrich our hotel's food and cultural life, and provide customers with a set of high-grade double ninth festival cultural food feast.

Third, the theme of the event

Taste chrysanthemum cake, drink chrysanthemum wine, make dogwood, and be a gourmet.

Fourth, the concept of food festival activities

(1) organizational structure

Organizer: xx Hotel

Organizer: xx Hotel

Co-organizer: xx Fresh Market

Special guests: Teacher xxx, Teacher xx.

Participating groups: all customers

(B) the concept of theme activities

1. Determine the characteristic orientation of this food festival.

2. Simple and grand opening ceremony

3. Selection of "Food Messengers" in this activity

In order to improve the quality of the service staff in this restaurant, a unique "gourmet messenger" competition will be held during this food festival. The teams participating in this food festival recommended 1 belle to participate in the "Food Messenger" selection. On the day of the opening ceremony, a meeting will be held for publicity. During the food festival, canvassing was carried out among the participating teams. Performed at the closing ceremony of the food festival and served as a judge.

4. The dishes during the activity are free for customers to eat.

5. Closing ceremony

Verb (abbreviation for verb) source of funds

This activity is sponsored by xx Hotel.

Sixth, the form of publicity.

Focus on promoting the food culture of the Double Ninth Festival, and display food varieties and well-known foods. Publish advertisements and special reports in major media in the hotel in stages; Hanging colorful flags, banners, advertising balloons, billboards, etc. At the food festival; Publish food festival publicity materials and distribute them to tourists and related organizations free of charge; Set up a large projection on the space frame of the venue, and continue to play corporate promotional videos.

Seven. Time and place of activity

Activity time: 8: 00- 13: 00 on xx, xx, XX.

Venue: Outdoor Plaza of xxx Hotel

Sample plan of hotel double ninth festival activities. I-word duration

Xx，xx，xx-xx，XX

Second, the venue of the event

Xx hotel

Third, the theme of the event

In the golden autumn, Chongyang is full of flowers, healthy and healthy, knowing the kindness of parents. In China, the Double Ninth Festival has been designated as the "Festival for the Elderly" by the state, which means both festivals and the elderly. Therefore, the theme of the activity should reflect the concern for the elderly, that is, to publicize the demands of health and wellness, and combine the traditional customs of the Double Ninth Festival, so the theme of the activity especially reflects "the elderly", "the golden autumn" and "the chrysanthemum"

IV. Purpose of the activity

1. Promote the fine traditional virtues of respecting the elderly of the Chinese nation;

2, by organizing employees to visit the elderly in nursing homes, advocate the whole society to pay attention to empty nesters and the elderly. Establish a responsible corporate image of xx Hotel;

3. Through hotel activities, let more people experience the healthy food of xx Hotel.

Verb (abbreviation of verb) activity content

1. Health and wellness lecture: Double Ninth Festival is the festival for the elderly in China. Paying attention to the elderly and health has become a social theme. Hold health talks, combine hotel health food, invite health experts to give lectures on the spot, carry forward the fine traditional virtues of respecting the elderly, promote the hotel food health concept, and establish a healthy image of the enterprise; After the lecture, Bao Tong Healthy Lunch will be held. The menu will focus on recipes suitable for the elderly, women and children. You can freely go on stage to express your blessings to your loved ones, or you can order songs on the spot. Shoot the whole event site and make CDs for the guests; At the same time, a simple stage and sound system are set up, and the host is equipped to sing "Double Ninth Festival" (original song: Hang Tianqi/Liu Huan), which represents the hotel to send guests the blessing of Double Ninth Festival; Live song "The most beautiful but sunset red"; At the same time, guests are free to go on stage to express their blessings to their loved ones; The whole event was filmed and a CD was made for the guests.

2. Organize employees to visit lonely old people in nursing homes, help them clean up, chat with them, perform programs for them and invite Yuncheng TV and other news media to broadcast them.

3. Arrange a chrysanthemum exhibition at the entrance of the hotel, contact three large seedling bases, and invite experts to design and decorate the entrance of the hotel as a large chrysanthemum exhibition place for people to visit and enjoy, and enhance the festive atmosphere. Through the chrysanthemum and scenery in the park, as well as the function distinction and explanation, deepen the guests' understanding of xx hotel;

4. On the day of discount, entertainment items are half price; Double Ninth Festival, collecting and sorting out dishes suitable for the taste of the elderly, is a good time for health preservation in autumn. The hotel has introduced good health products and various double ninth festival packages. On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 years old. Guests who celebrate their birthdays on the same day will be presented with a longevity noodle with valid certificates. Special rooms for the Double Ninth Festival are available, with an old-age card of xxx yuan/standard room/night (full), and a fruit bowl is given to each room). Golden married couples can get a honeymoon suite for one night with valid certificates such as marriage certificate, only for 10 couples.

Six, sales strategy

The sales department contacted the local provincial and municipal bureau of retired veteran cadres, civil affairs bureau, enterprises and institutions to recommend Chongyang activities and organize mass tourists; At the same time, it receives scheduled individual customers. One-night one-day package: RMB xxx, including deluxe double room for one night, two breakfasts, two lunches buffet, including health lecture on the day of the Double Ninth Festival and Bao Tong Chrysanthemum Exhibition. Guests can ask the hotel to change the room type according to actual needs, but they must make up the difference. Enjoy a 10% discount for more than 5 group tickets; /kloc-15% discount for more than 0/0 sheets;

Seven, Double Ninth Festival restaurant atmosphere

1. In order to match the atmosphere of the Double Ninth Festival, a big chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Appreciating Chrysanthemum in XX Restaurant" was hung between two columns outside the door.

2. Pile a large "Double Ninth Festival Cake" with a small decorative "lamp" at the entrance of the main entrance, which means "climb higher step by step".

3. Post the flag with the theme of Double Ninth Festival in the restaurant.

4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.

Model plan of hotel double ninth festival activities 3. Theme of Double Ninth Festival

Chrysanthemum products are excellent and have strong feelings. Courtesy, respect for the elderly, and health for send warm.

Second, the activity time of the Double Ninth Festival

Xx，xx，XX，XX

Third, the atmosphere of the Double Ninth Festival restaurant.

1. In order to match the atmosphere of the Double Ninth Festival, a big chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum is the most important and affectionate-enjoy chrysanthemums in ——XX Restaurant" was hung between two columns outside the door.

2. Pile a large "Double Ninth Festival Cake" with a small decorative "lamp" at the entrance of the main entrance, which means "climb higher step by step".

3. Post the flag with the theme of Double Ninth Festival in the restaurant.

4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to watch.

Fourth, the background of the Double Ninth Festival activities

The Double Ninth Festival is also the "Old People's Day" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.

Verb (abbreviation of verb) the activity of Double Ninth Festival.

Activity 1: "Love Warm Autumn" Old People Order a Charity Sale

During the event, the restaurant prepared a set meal suitable for the elderly, and you can get a discount when you order the set meal.

Activity 2: Introduce special dishes for the elderly.

The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various Chongyang packages.

Activity 3: If you dare to come, I will dare to send it.

1. On the day of the Double Ninth Festival, a nourishing soup will be given to the elderly over 60 who are dining.

2. Guests who celebrate their birthdays on the same day will be given a longevity noodle with their birthday cake or their valid certificates.

Activity 4: Hold a "Centennial Banquet"

All elderly people over 60 years old (with valid certificates) can enjoy the "Double Ninth Festival Package" in 99 yuan (only 100 people) until the quota is full. There were folk music, face-changing and lion dancing during the dinner.

Activity 5: Double Ninth Festival special offer.

Health wine, health care products, health food and other elderly products are all 30% off.

Sixth, the media planning of the Double Ninth Festival.

1, distribute leaflets

2. Through WeChat official account

Step 3 advertise through the media

The planning model of hotel Double Ninth Festival. Purpose of the activity

The Double Ninth Festival has always been a good time for hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event

"Care for the elderly, we will give you gifts."

Third, the object of the activity

Carry out different promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the activity time

Xx，xx，xx-xx，XX

Verb (abbreviation of verb) activity form

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, we should make relevant records to prepare for the promotion assessment.