Wording skills 8. Vertex method

people will have a strong interest in what is at the top, but not in what is second or even below.

the most commonly used skills on the store shelves.

if it says "sales No.1" in the supermarket, even if it is not interesting, you will want to have a look. This "wording menu" is to convey to the other party that this one is "the best" compared with others.

"First Squeeze" This is the best-selling beer of Kirin Beer Company.

"Manager's recommendation"

1. "Real vertex method"

For example, like "No.1 in the whole region" and "Manager's recommendation", it truly conveys to customers that the goods are located at a certain vertex. The key to this method is to consider what range to intercept to make the goods at the peak. For example, as follows:

No.1 in the world > East Asia first > Japan's first > The first in the county > The first in the city > The first in the region > For you personally, it is the first

2. The "expression vertex method"

can also create a certain word from the perspective of expression, like "the first squeeze" and "the king of home runs of snacks", so that customers feel that this product is the best.

if it's not the best seller, you can't claim to be "the best seller", but you can make customers feel it is the best seller through expression.

here is the "wording menu" of the vertex method.

① Determine what you want to convey

② Add appropriate vertex words

For example, write "big octopus burn" with vertex method.

① determine what you want to convey

suppose this is "big".

add an appropriate vertex word

→ If you can't say "No.1 in Japan" or "No.1 in the whole county", you can add

"No.1 in Harajuku".

Before: "big octopus burn"

After: "the biggest octopus burn in Harajuku"