How to operate and manage a hot pot restaurant so that it can win step by step? ?

As we all know, hot pot is the king of attracting money in the catering industry. However, there is a saying in the catering industry: catering is full of gold, surrounded by loopholes, pits everywhere, and people are always jumping.

We all know that the hot pot industry has a low barrier to entry. Although it looks easy, it is actually very complicated to operate. A loss-making hot pot restaurant will almost always step into some minefields in its operations. If you are not careful, everything will be lost. How to improve the survival rate and reduce business risks requires grasping the key points.

1. Control food cost and quality

To control food cost and quality, you must first learn to manage the kitchen, which is the lifeblood of hot pot restaurant sales growth.

For example:

A hot pot restaurant purchased 10 kilograms of potatoes. If 1 kilogram of potatoes can be served with 2 plates, or 20 plates, if the kitchen management ability is not good, the cost will be high. Can't control it. The original cost of producing 20 plates of dishes is now only 18. Then, the cost of the dishes in your hot pot restaurant will increase by 10%, and the corresponding sales revenue will decrease by 10%.

If you cannot control costs and want your hot pot restaurant to be profitable, you can only control the gross profit margin and production rate of the dishes. 10 pounds of potatoes must be produced in 20 dishes, so that the potatoes in each dish The quantity is insufficient, the original portion of each dish is reduced, the diners' experience is poor, the return rate and loss rate increase, and sooner or later the restaurant will close down.

2. Choose the right supplier

If the supplier is not chosen correctly, the hot pot restaurant will definitely suffer. Furthermore, if the supplier bypasses the owner of the hot pot restaurant, and the warehouse If the management, finance, and kitchen reach some kind of agreement privately, the hot pot restaurant will lose money sooner or later.

Many new bosses think that suppliers only sell things. I don’t choose your supplier. You can also choose other suppliers. They think that suppliers are everywhere and not the only one. You know, a group of excellent suppliers is the foundation of a hot pot restaurant owner's life!

Youdao is better at buying than selling, and the supplier's professionalism in raw materials is definitely greater than that of the hotpot restaurant owner. If there is a group of suitable suppliers, the trinity of price, quality, and quantity will be achieved, then your operating costs can be controlled and product quality can be guaranteed.

3. Staff configuration

The hot pot industry is a labor-intensive industry, and most of the hot pot restaurants are small and medium-sized stores. Personnel costs account for a large proportion of hot pot restaurant expenses. In order to reduce labor cost expenses, employees are generally allocated according to the minimum number required by hot pot restaurants.

Whether it is the front office or the back kitchen, once there is a loss of employees, staffing will be tight immediately. If there are malicious strikes and passive slowdowns, there will be a serious shortage of employees. At this time, let alone making money. , the store can’t even operate.

In addition, when the business in the store is slightly better, the employees there ask for a salary increase. If employee needs are not met, employees will become passive and slow down.

4. Avoid malicious competition among peers

The profit and loss ratio of the hot pot industry is basically a three-thirds system, that is, one-third make money, one-third remain flat, and one-third suffer losses. Even for a leading brand, a 15% off profit margin is not big, but even a 15% off cannot be a driving force for consumers to attract consumption, nor can it bring much to hot pot restaurants. Foot traffic and revenue.

In other words, hot pot restaurants are very taboo about malicious price wars among peers, but many hot pot restaurant owners often don't believe it. They think: I use low prices to attract customers to form a consumption experience, and to create a good taste. Attract them to become repeat customers, then you can make money, and at the same time, you can also gain enough popularity. But in fact, it not only fails to meet expectations, but also causes many negative effects.

5. Provide employees with a sense of security

No matter which industry, all employees look forward to the day when their wages are paid every month. If the expected salary is not received, people's hearts will fluctuate, the dishes in the kitchen will become unstable, and the waiters will be passive and slow down in their work.

Even if the boss said it would be two days late, it was indeed fulfilled. However, this scar cannot be repaired because employees have no sense of security and they don’t know whether you will be paid next month. Although it is only one month’s salary, it is very important to them.

So, if you encounter a situation where wages cannot be paid on time, even if you borrow money, you must send it out on time. Don't have any illusions. Employees will understand unless you are ready to quit. The same goes for suppliers' payments. Once they are in arrears, the suppliers will definitely be unhappy. Next, the supplier's goods will either be adulterated or the settlement cycle will be shortened. In the end, it will be the hot pot restaurant owner who loses more than he gains.

6. Participate in store management

Because there are more hot pot businesses across industries now, some investors hire store managers to manage them on their own behalf, and check the data every month. Reports, it is very dangerous to stop by and look at them when you have entertainment.

Hot pot restaurants are surrounded by loopholes, so on-site management and detail management of hot pot restaurants are destined to be very important. Under normal circumstances, within three stores, you must manage it yourself and start setting up a system. After more than three stores, use system management and never pin the future of a hot pot restaurant on one or two professional store managers. At this time, having a complete store operation and management mechanism is more reliable than anything else.

7. See the situation clearly and stop losses in time

Once there is a problem in the hot pot restaurant's business, there is basically no possibility of turning it around if you don't make great efforts. The effort, time, energy, and money invested are huge. It is basically impossible to make it back in a short time. It is better to give up as soon as possible.

Most hot pot restaurants are small and medium-sized. Investors have limited financial strength and it is difficult to invest large amounts of money. If they expect to improve the operating conditions of hot pot restaurants by making small repairs, they will only sink deeper and deeper. . Instead of waiting for death like this, it is better to see the situation clearly early, transfer the store directly, and stop losses in time to preserve profits.